Eskimo Pie ice cream rebrands as Edy's Pie as the 100-year-old company ditches its 'derogatory' name

UK Daily Mail ^ | October 12 2020 | HARRIET ALEXANDER

[knighthawk]

The makers of Eskimo Pie ice cream have announced the new name for their brand, losing a 100-year-old trademark which is now considered racially insensitive.

From 2021 Eskimo Pie will be known as Edy's Pie - a tribute to one of their founders, Joseph Edy.

In 1928 Edy and William Dreyer decided to join forces to manufacture ice cream, beginning a company which owns Eskimo Pie and is now known as Dreyer's Grand Ice Cream, in turn owned by Nestle.

[ifinnegan]

No one knows that.

And what does it have to do with ice cream?

[Don Corleone]

Another failure of the board room brigade. Sheesh! How uninformed can they be?

[offduty]

OMG!!! No more German chocolate cake, Danish waffles, French fries, and French toast. Oh the huge manatee!

[SES1066]

Waiting for Intuit Software (Quickbooks and TurboTax) to be forced/voluntold into name change because it is too close to Inuit! If you think I am wrong, your imagination is niggardly!

[ifinnegan]

Thanks Kamala.

[Ouchthatonehurt]

and yet...

[know.your.why]

Well Edy must be pissed.

[treetopsandroofs]

Perhaps (the ORIGINAL) Lady A can be their spokesperson.

[Sirius Lee]

Irish aren’t pussies.

[TomGuy]

German chocolate cake is next.

There was a time when the name 'French fries' was considered inappropriate and 'freedom fries' became the replacement nomenclature -- and many on FR applauded.

As with most of political correctness, it depends on whose ox is being gored.

[Taffini]

“German chocolate cake is next”

LOL

[dsrtsage]

“Klondike Bars are insensitive to LGBTQs.”

What would you do?

[alternatives?]

“Language evolves, for many reasons, but it does evolve.”

The new name for all is just “serf”.

There is nothing new under the sun.

[sitetest]

My doctors will be happy that I’m giving these up.

[Oatka]

okaaaay.....it will be earth shattering..... the companies don't want any trouble in the future so our culture must change everything...

I think it was Mark Steyn who coined the phrase "Pre-emptive Groveling".

[elpadre]

Did an Eskimo complain? And if one did, did the Eskimo live in the North pole area, or Southern California?

[Artcore]

My guess is, the name and character didn’t bother Eskimos in the slightest! It bothered a bunch of white, woke, guilt ridden, virtue signaling Leftists!

[HotHunt]

Another corporate entity buckling under to the social justice warrior culture.

Another company with weak leaders with no balls.

There is nothing derogatory about the name eskimo. Geez!

[Oatka]

Why not Northern Indigenous People’s pie - NIP-PIE? (Oops - “nip” not good!)

Jo Anne Worley, of Rowan & Martin's Laugh-In fame, closed the show one night with a comment that, before going to sleep, she "had a little nip" - and out walks a Japanese midget.

The audience roared. On cue, the liberals were outraged. The Japanese-Americans thought it was freaking hilarious.

[unixfox]

What a great idea. Destroy the brand that has been around for decades and replace it with something that nobody has ever heard of.

Makes perfect business sense. But you go ahead.