What a great idea. Destroy the brand that has been around for decades and replace it with something that nobody has ever heard of.
Makes perfect business sense. But you go ahead.
Makes perfect business sense. But you go ahead.
Exactly. Brand recognition is priceless. "Goodwill" is actually listed as a corporate asset when they are looking at mergers and such. Personally, I think just throwing away all of that history and brand recognition for no reason at all is objectionable from a fiduciary point of view.
I'm sure stockholders will be thrilled by this. /sarc
Like the GS cookie, Samoans .... why is everythjng insensitive to these creeps except filth and filthy language on television?