Trader Joe's wises up, reverses course, tells the leftist political-correctness mob 'NO!'

Have we reached Peak Corporate Cave-In?

It kind of looks like it - Trader Joe's has decided to reverse course and not change all the brand labels of its products to satisfy the wokeness demands of a tiny, largely white, racism-parsing left-wing mob. Here's their statement:

To Our Valued Customers:

In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.

A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.

We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.

Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.

We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations.

It has changed:

Per wiki:

These definitions meant that the value of the Avogadro number depended on the experimentally determined value of the mass (in grams) of one atom of those elements, and therefore it was known only to a limited number of decimal digits. However, in its 26th Conference, the BIPM adopted a different approach: effective 20 May 2019, it defined the Avogadro number as the exact value N = 6.02214076×1023, and redefined the mole as the amount of a substance under consideration that contains N constituent particles of the substance. Under the new definition, the mass of one mole of any substance (including hydrogen, carbon-12, and oxygen-16) is N times the average mass of one of its constituent particles—a physical quantity whose precise value has to be determined experimentally for each substance.

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.