Posted on 04/16/2020 11:17:02 AM PDT by rktman
Land O’Lakes is quietly undergoing a brand makeover, removing the iconic Indian woman from its packaging after 92 years.
Land O’Lakes President and CEO Beth Ford said in a statement that the Minnesota butter company is repackaging its products in time for the company’s “100th anniversary.”
“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford said. “Our farmer-to-fork structure gives us a unique ability to bridge this divide.”
A spokesperson for the company told the Post Bulletin the branding shift is to focus on the farmers who make the company’s butter and other products.
The package design that is slated to replace the Native American woman features “Farmer Owned” in large text over the background of a blue lake and pine trees.
Some butter packages show images of farmers working in the field with the words, “Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy.”
Land O’Lakes said the updated design is being rolled out on several products, with more to come in 2020.
(Excerpt) Read more at breitbart.com ...
And get that dude of the Oat box too.
We FReepers were down on land o lakes a few years ago for something political, but I can’t even remember what it was.
Lol. (pun)
Blue box of four sticks purchased at WalMart in Tampa she’s still on it. Don’t see any knees. It’s just a stylized portrait. Unbelievable how this could possibly offend anyone. On a butter box. Are we going to ban all realist visual art no matter what? Insane country circling the drain.
Irish Kerrygold !”
Good butter, if they take away that lovely young lady we must we must retaliate.
Maybe this is the reason.
I haven’t bought any LOL since their lesbian CEO went politically correct. I only buy Challenge and that expensive stuff from Ireland.
BEAT ME TO IT!
I’ll withhold judgement until I see the new packaging.
Just wait until they ban National Geographic for the under-18s.
Of course, we know who will be hurt by this when fewer people buy the new packaging; the farmers who whutzerface lies about wanting to honor and reward. If it ain’t broke, don’t fix it!
Yup. Been using Costco store brand. Will try Harry next. Will never, ever use Gillette again unless the line is sold to a different owner who publicly disavows their ‘toxic masculinity’ policy.
The Sicilian Iron Eyes Cody. No more Indian than Warren
Good-bye to another brand I used to like.
Remember, fifty years ago, Jade East aftershave was changed after the Buddhists complained about the bottle looking like a sitting Buddha.
https://thumbs.ebaystatic.com/d/l225/m/mg4H7sUJHAmg818kEHyAhQg.jpg
About as boneheaded as “New Coke”. Suicide.
Show had to change it’s sponsor’s name from “Savage Indian Chewing Tobacco” to this;
https://www.youtube.com/watch?v=rNkMLRJJHWw
Note. Only thing on the web available for this and it’s not very clear. Shows the new mascot on the can as a man from India in a 3 piece suit.
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