Posted on 04/16/2020 11:17:02 AM PDT by rktman
Land O’Lakes is quietly undergoing a brand makeover, removing the iconic Indian woman from its packaging after 92 years.
Land O’Lakes President and CEO Beth Ford said in a statement that the Minnesota butter company is repackaging its products in time for the company’s “100th anniversary.”
“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford said. “Our farmer-to-fork structure gives us a unique ability to bridge this divide.”
A spokesperson for the company told the Post Bulletin the branding shift is to focus on the farmers who make the company’s butter and other products.
The package design that is slated to replace the Native American woman features “Farmer Owned” in large text over the background of a blue lake and pine trees.
Some butter packages show images of farmers working in the field with the words, “Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy.”
Land O’Lakes said the updated design is being rolled out on several products, with more to come in 2020.
(Excerpt) Read more at breitbart.com ...
Rename it Land Between the Lakes and put a dogman on it.
What’s your problem?
The People’s Butter!!
‘Milk Tse Tung’ Lives!!
Wow! Thanks. BYE, LAND O LAKES!
You had two generations... Now? ZILCH!
Enjoy your left-wing pals... I notice they don’t eat much butter!
No problem. I like Irish butter better, anyway.
Stop it! You win the entire internet!!
They can rename it Land O Calrissian
No fun allowed, not around here no more.
They lost me. Honestly I’ve discovered that the local store brand works just fine .
I'll help them out by switching brands to something less PC.
Toodles.
I bought some a few days ago. Already missing the logo.
So it is a farmer’s collective now.
Arbeit macht frei. Or something like that.
Thanks for the update, I had no idea they got 'woke', and turned so liberal.
It's Kerrygold now for me !
Yea they should remove Uncle Ben from the rice boxes....then they’ll say it’s racist to remove him from his own food brand....
Just strap a burka on, problem solved.
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