Posted on 08/22/2019 4:29:33 PM PDT by RummyChick
Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.
The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.
“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”
The ad spruiks the brand’s SkinGuard range, highlighting the issue of sensitive skin for men who shave every day — including firefighters, who are required to be clean-shaven as it enables a proper seal for their breathing mask.
“We have a very clear strategy when it comes to how we authentically connect with our consumers,” said Manu Airan, associate brand director for Gillette Australia and New Zealand.
“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”
(Excerpt) Read more at news.com.au ...
Too late.
Schick hydro just a better product.
I’m glad that they were stupid, arrogant, and dumb enough to show everyone their true colors.
Didn't they used to make razor blades for men?
To look and feel great,
You should use a Schick,
It’s for everyone
Who has a d***.
My razors are manufactured in Poland, my blades are by Wilkinson, and still use a brush and cake soap for lather.
Just old fashioned I guess.
I remember those. Another one I had adjusted the blade to 9 different angles depending on how deeply you wanted to cut yourself.
I rediscovered a Gillette Atra Plus in my junk drawer and found Personna cartridges on Amazon that fit it. You can get 50 for $6. Couldn't get any cheaper without going to a straight razor and a strop. ;o)
Too late Gillette. I’ve gone “electric”. FU!
“No P&G products for me, forever.”
~~~~~~~~~~~~
P&G has a lot of products,
https://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_brands
Barbersol.
That is how you get folks to check out your product.
That was too funny. I actually laughed out loud.
Cue up Carole King: “It’s too late baby, now, it’s too late...”
Nope. The Equate brand tends to cause too many nicks and cuts.
Looks like somebody did a little market research and didn’t like the trending. This sort of thing takes a while to show up, and I’m sure the general outlook at the P&G boardroom was that they could afford to take a hit temporarily if the ads ended them up with more new customers than the old who might have been driven away. Frankly I was surprised the hit they took right out of the box seemed to be so small, but you can’t always trust a company’s declared sales figures.
I’m old enough to remember them. I had one similar when I was a young man.
Many, if not most big companies use focus groups, to test new products or corporate ads/programs.
The have regular customers, potential customers and undecided customers in participating in their focus groups programs.
If done properly, these focus groups can determine if new actions/programs will help the company or hurt it re lost sales.
“I am woke.” And your grammar is broke.
I like the title of a YouTube video about this: “Gillette Backtracks On Wokeness After Brokeness”.
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