Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Virtue-signaling Super Bowl commercials: The good, the bad, and the ugly
americanthinker.com ^ | 2/3/2019 | Thomas Lifson

Posted on 02/03/2019 8:32:22 AM PST by rktman

As the nation’s highest-rated television program, the Super Bowl offers advertisers the opportunity to define (or re-define) themselves for the public in a way that no other venue can provide. A memorable commercial will be discussed among friends at Super Bowl parties today, and at the office water cooler tomorrow. That’s why companies are willing to pay $5 million for half a minute.

Many companies take the opportunity to associate themselves with themes and values cherished by current and potential customers. The label “virtue-signaling” is usually used by me in a negative fashion when companies and people embrace the shibboleths of progressives, but there are many instances of companies espousing positive values that don’t offend me. I remain cynical about the motives, but uncomplaining about the values themselves.

(Excerpt) Read more at americanthinker.com ...


TOPICS: Business/Economy; Culture/Society; Philosophy
KEYWORDS: ads; bloggers; goat; gopats; superbowel; superbowlsunday; virtuesignaling
Navigation: use the links below to view more comments.
first previous 1-2021-40 last
To: rktman

NOT IN THIS RET. MILITARY House!

21 posted on 02/03/2019 10:26:14 AM PST by GailA (GET OVER IT, DONALD TRUMP IS PRESIDENT!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: frank ballenger
To me the total boycott of the NFL is still on.

I am not boycotting the NFL. "Boycott" implies that one is trying to send a message to protest something. I just don't watch it anymore. They are dead to me. They can never return to "the way it was".

22 posted on 02/03/2019 11:03:20 AM PST by Sans-Culotte (Time to get the US out of the UN and the UN out of the US!)
[ Post Reply | Private Reply | To 5 | View Replies]

To: rktman
I sure miss the Budweiser Frogs......The Clydesdale's were always good too........
23 posted on 02/03/2019 11:08:27 AM PST by Hot Tabasco
[ Post Reply | Private Reply | To 1 | View Replies]

To: GailA
😹👍🏼🇺🇸
24 posted on 02/03/2019 11:11:51 AM PST by rktman ( #My2ndAmend! ----- Enlisted in the Navy in '67 to protect folks rights to strip my rights. WTH?)
[ Post Reply | Private Reply | To 21 | View Replies]

To: rktman

Tks for link

Only two caught my eye

A) Budweiser and the dog....nice

B) the Stella ad is excellent.....really good....Lebowski and SITC.......she’s not purty but nice boobies......Bridges nails it.....of course


25 posted on 02/03/2019 11:14:48 AM PST by wardaddy (Progressive winter is coming.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: frank ballenger

Amen!


26 posted on 02/03/2019 11:25:46 AM PST by SoConPubbie (Mitt and Obama: They're the same poison, just a different potency)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Mears

Yup.

If you refuse to stand against what is wrong and even give it support by ignoring what is blatantly wrong and still enjoying it, you, my friend, are a soy-boy.


27 posted on 02/03/2019 11:27:33 AM PST by SoConPubbie (Mitt and Obama: They're the same poison, just a different potency)
[ Post Reply | Private Reply | To 15 | View Replies]

To: Starboard

“intersperced with a few moments of actual play here and there.”

about 11 minutes total from snap to whistle during a 3.5 hour telecast ...


28 posted on 02/03/2019 11:39:22 AM PST by catnipman ((Cat Nipman: Vote Republican in 2012 and only be called racist one more time!))
[ Post Reply | Private Reply | To 11 | View Replies]

To: frank ballenger

I;m with you.

Many FReepers will be angry at me now as I tell you
I did NOT forgive the NFL for the Colin stuff, the taking a knee stuff or the anti-Trump stuff.

To me the total boycott of the NFL is still on.


29 posted on 02/03/2019 11:48:28 AM PST by Jumper
[ Post Reply | Private Reply | To 5 | View Replies]

To: rktman

I used to watch the Super Bowl more for the commercials. But anymore, there’s no point to watching it for any reason.


30 posted on 02/03/2019 12:18:34 PM PST by AlaskaErik (I served and protected my country for 31 years. Progressives spent that time trying to destroy it.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Hot Tabasco

Bring back the Swedish bikini team!


31 posted on 02/03/2019 12:20:07 PM PST by july4thfreedomfoundation (President Trump is right! The media IS the enemy of the people!)
[ Post Reply | Private Reply | To 23 | View Replies]

To: rktman
On and off I've been trying to watch this pregame for over four hours.

It's horrible...... unwatchable.

A Guiltfest...........

32 posted on 02/03/2019 2:16:57 PM PST by a little elbow grease (... to err is human, to admit it divine ...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rktman

The Puppy bowl and the Kitten bowl have more action


33 posted on 02/03/2019 2:27:52 PM PST by dynachrome (Build the wall, deport them all.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: dynachrome
The Puppy bowl and the Kitten bowl have more action

Speciesism at it's worst! Very little kitty action, mostly canine..............disgusting!

34 posted on 02/03/2019 3:11:12 PM PST by Hot Tabasco
[ Post Reply | Private Reply | To 33 | View Replies]

To: Hot Tabasco

Gron-catski played very well.


35 posted on 02/03/2019 4:02:55 PM PST by dynachrome (Build the wall, deport them all.)
[ Post Reply | Private Reply | To 34 | View Replies]

To: dynachrome

Cats relegated to the sky box?????? I’m triggered!


36 posted on 02/03/2019 4:35:11 PM PST by Hot Tabasco
[ Post Reply | Private Reply | To 35 | View Replies]

To: dynachrome

And Cootie the cat is not amused.......


37 posted on 02/03/2019 4:36:20 PM PST by Hot Tabasco
[ Post Reply | Private Reply | To 35 | View Replies]

To: rktman

I’ll never understand why people who claim to be vehemently opposed to the NFL’s left turn are still turning into this dreck. Even without the politics it certainly isn’t family friendly television. But then I’ve never liked football.


38 posted on 02/03/2019 4:56:33 PM PST by Zionist Conspirator (What has Athens to do with Jerusalem?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rktman

One that didn’t air, Jeep “More than just words”:

https://www.youtube.com/watch?v=msllMWcmC08&feature=youtu.be


39 posted on 02/04/2019 6:12:53 AM PST by savedbygrace
[ Post Reply | Private Reply | To 1 | View Replies]

To: rktman

Boring Game, unless you enjoy watching punts. But for m, punting equates with failure.


40 posted on 02/04/2019 6:15:50 AM PST by 1Old Pro
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-40 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson