Posted on 01/16/2019 7:11:35 AM PST by SeekAndFind
In recent days, many online essays have rightly ripped apart Gillette's ugly new "We Believe" advertisement. One online critic dubbed it "feel-bad liberalism."
Carpentered by Grey Advertising for Proctor and Gamble's razors company, it does not detail product attributes, encourage brand loyalty, instill warm feelings in buyers, or even show basic respect for consumers. Instead, the grimly lecturing spot declares masculinity itself toxic, a peril to decent society.
"Is this the best a man can get? Is it?" asks the painfully serious narrator, as a wrongdoing slideshow passes by. "We can't hide from it. It's been going on far too long. We can't laugh it off, making the same old excuses."
"I guess the guy at the ad agency missed the lesson about not taking a dump on the people you want to buy your stuff," cracked comedian Steven Crowder.
"The guy at the ad agency" is actually philosophically unpleasant feminist Kim Gehrig. Hiring her to court the male market is like expecting to accrue impressive rainbow flag sale numbers with spiels from Farrakhan.
Jezebel reported an email message Gehrig sent CNBC: "At the end of the day, sparking conversation is what matters. This gets people to pay attention to the topic and encourages them to consider taking action to make a difference."
She'd previously made the bizarre "Viva La Vulva" spot for Swedish feminine hygiene company Libresse. In that surreal ad, objects that included a conch shell, sliced orange, papaya, and coin purse stood in as ersatz female intimate parts. For the ad's nearly three-minute duration, these items were manipulated as unnatural "singers" of Camille Yarbrough's "Take Yo Praise."
Gehrig's new Gillette effort states her bias boldly by intercutting allusions to abusive acts with images of romantic heterosexuality.
(Excerpt) Read more at americanthinker.com ...
Related:
Gillette commercial featured Ana Kasparian. Let’s wind up the time machine and see how much she respects women!
https://www.reddit.com/r/The_Donald/comments/agfd5b/gillette_commercial_featured_ana_kasparian_lets/
It’s worth noting that Ana Kasparian is Armenian and is a host with Cenk Uygur on The Young Turks.
It’s like a Jewish person appearing regularly on a show called “Young Nazis”.
How messed up is that!?
I guarantee their Chinese competitors won’t have diversity as a prime selection criterion for their CEOs and top management.
“This idiot has done another ad featuring singing female genitals. Great creative minds in the ad business nowadays. Sarcasm.”
VIVA LA VULVA!!!!!
I am working on a letter to P&G. Yes, an old fashioned letter. Here are some of the points I will make:
I have been using Gillette shaving products for almost forty years.
My late father (who really was the best a man can be) taught me to shave with a Gillette razor and cream.
Due to their utterly offensive and insulting ad, all Gillette and other P&G products in our home are being discarded and replaced with other manufacturers’ brands. (Unopened product will be donated to charity).
We will no longer purchase Gillette products and will try to avoid other P&G brands.
If Gillette wants to regain our loyalty, here is what it will take:
1. Apology from CEO and Chairman through national print, television and social media outlets calculated to reach as many viewers as possible including 60-second Super Bowl spot featuring those executives.
2. Immediate firing of advertising agency involved.
3. Immediate termination of senior corporate personnel responsible for approving the ad. (If precluded by employment contract, then public reprimand and no contract renewal).
Feel free to comment or add your own suggestions.
“Cause pissing off 80% of your customer base is SUCH a good business strategy.”
Gillette must be looking for a new loss leader for tax purposes.
Yes, Persil is a better laundry detergent than Tide. Especially good for High efficiency units.
I was introduced to Ana Kasparian during the Young Turks’ meltdown on Election Night. To paraphrase LTC Tanner in “Red Dawn”:
“All that hate’s gonna burn you up, kid.”
We are headed for civil war. These people eat, sleep, and breathe hate.
I used to live in the queen city. One of my neighbors was a brand manager at P&G. At P&G the brand manager is king/queen.
An advertising lady from NYC flew into Cincinnati and told the cabbie to take her to P&G. He took her to the plant not the HQ. She was late to the meeting and immediately started slamming P&G for her lateness.
In the old days you did not screw with the Brand Manager.
My neighbor, the brand manager, had her fired before she got to the airport.
Shouldn’t Genius be put in scare quotes - “Genius” - like that?
I imagine this ad appeals to radical feminists, who no longer shave legs or armpits.
I hope for Gillette’s employees sake I am missing some strategic advertising plan, they’ll move forward without a dime from my household.
Men were conditioned to LOOK SHARP and I assure you, all us six boys had shiny shoes and combed, slicked with Vaseline hair
“The guy at the ad agency” is actually philosophically unpleasant feminist Kim Gehrig.
______________________________________
Huh. I thought I read this guy was a soi boi queer from Down Under.
But, is there really that big a difference?
I will no longer buy Gillette products. And that is all I have to say about that.
JoMa
What’s more, she was hired by a radical feminist Human Resources manager to do exactly what she did.
Procter and Gamble needs to be cleansed of redical women intnet on “making a difference’
If they can not be fired, send them TAD to Nigeria or Angola
LOL.
What is with some of these people, that they focus so much on private body parts, to make their political statement?
Until these companies are made to suffer New Coke levels of humiliation the brain washing will continue.
I hope you are wrong.
I fear you might be right. Or at least that the chance is non-zero.
Ya, I know, just retired from 45 years in aerospace.....
But the pace in the executive ranks is increasing.
Don’t forget Boeing.
I hope every real man joins me in never buying one of their products ever again. Anyone know if you can buy stock in Dollar Shave Club? Right now would be a good time for them to run ads saying how they are the choice of blades for real men.
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