Posted on 01/16/2019 7:11:35 AM PST by SeekAndFind
In recent days, many online essays have rightly ripped apart Gillette's ugly new "We Believe" advertisement. One online critic dubbed it "feel-bad liberalism."
Carpentered by Grey Advertising for Proctor and Gamble's razors company, it does not detail product attributes, encourage brand loyalty, instill warm feelings in buyers, or even show basic respect for consumers. Instead, the grimly lecturing spot declares masculinity itself toxic, a peril to decent society.
"Is this the best a man can get? Is it?" asks the painfully serious narrator, as a wrongdoing slideshow passes by. "We can't hide from it. It's been going on far too long. We can't laugh it off, making the same old excuses."
"I guess the guy at the ad agency missed the lesson about not taking a dump on the people you want to buy your stuff," cracked comedian Steven Crowder.
"The guy at the ad agency" is actually philosophically unpleasant feminist Kim Gehrig. Hiring her to court the male market is like expecting to accrue impressive rainbow flag sale numbers with spiels from Farrakhan.
Jezebel reported an email message Gehrig sent CNBC: "At the end of the day, sparking conversation is what matters. This gets people to pay attention to the topic and encourages them to consider taking action to make a difference."
She'd previously made the bizarre "Viva La Vulva" spot for Swedish feminine hygiene company Libresse. In that surreal ad, objects that included a conch shell, sliced orange, papaya, and coin purse stood in as ersatz female intimate parts. For the ad's nearly three-minute duration, these items were manipulated as unnatural "singers" of Camille Yarbrough's "Take Yo Praise."
Gehrig's new Gillette effort states her bias boldly by intercutting allusions to abusive acts with images of romantic heterosexuality.
(Excerpt) Read more at americanthinker.com ...
Get woke, go _ _ _ _ _.
Do you really need to buy a vowel?
Dunno.
So far, the marketing has gotten more attention than any normal pitch would have. Gillette has reached a lot more people than it normally wood.
It remains to be seen if this a good thing, though.
One of the scenes shows a man giving a playful swat to his wife’s derriere while she is doing something in the kitchen.
I later asked my wife what she thought of me doing that to her sometimes. It turns out she likes it. She sees it as playful.
It’ll be interesting to see the next couple quarters of sales statistics for P&G. I’d lay money down on what little boost they get from feminists doesn’t make up for the loss of men who don’t care to be lectured to and can easily find plenty of product elsewhere.
male bashing + white bashing + Christian bashing + rich bashing + heterosexual bashing = leftard pathological obsessions
A radical lesbo man-hating feminazi lecturing men about masculinity.
Like I know nothing about being a man. I didn’t need the lecture from Gillette.
Anti-male diatribes are legion in our society. Last place I expected to hear it from was a company selling men’s care products.
Now that’s a low blow, indeed:
My wife buys my shaving cream but would never ever buy my blades. I assume they think tge audiences for blades are women.
It really “woke” my up. I won’t buy a Gilette product the rest of my life.
Does anyone know if this is having any effect what so ever at Gillette. The parent company is P & G, so it won’t make a ripple, but can’t believe this is not helping the competitors.
Absolutely the worst ad campaign I’ve ever seen in my lifetime. I think of Infinity, where they came out with a ton of ads without, YES THE GENIUS AD COMPANY DECIDED, WITHOUT showing the car!!!!!!!!!!!!!!!!!!!!!!!!!
Break the company. Creative destruction.
This idiot has done another ad featuring singing female genitals. Great creative minds in the ad business nowadays. Sarcasm.
Watch as the largest Defense Contractors load their boards with women.
I don’t by anything from any company whose ads make men look stupid, foolish, inept or treat them in any other derogatory manner. Plenty of other companies out there selling.
Insulting customers is a bad business practice. Gillette did not get the memo. I have shaved the last time with a Gillette razor, I am heading with a stubble face to buy a new razor.
Someone should make an equivalent women’s ad. It would be along these lines ‘ we know most women are s**** and whores. But that has to change. Women should be caring and prim and proper. That’s what’s infuriating about the ad it makes the assumption that most white men a misogynist jerks.
contactus@gilletteondemand.com
Hi Gillette Sales & PR,
I'm sorry, but --- you really think this ad is going to "win friends and influence people," and, significantly, sell razor blades?
Look, I'm a daughter of a man, sister of a man, wife of a man, sister-in-law and aunt of several men, and mother of two men. None of them really need or appreciate this male-shaming ad. It actually seems anti-masculine, stereotyped, and demeaning.
I personally think toxic masculinity, toxic femininity, toxic feminism, toxic queerness and toxic non-binary all exist, and add up to toxic-humanity. But hey. We get better via grace and grit, faith, hope, and charity. And a sense of humor.
None of that actually influences our choice in razor blades. Y'know?
Why don't you just make and sell good razor blades, and leave the preaching to the preachers, OK?
Just my 2 cents worth.
[Signed]
Somesuch produced the ad for Grey, a part of the advertising giant WPP. It was first shown at the Consumer Electronics Show in Las Vegas earlier this month in a presentation fronted by Marc Pritchard, the chief brand officer of Procter & Gamble, Gillette's parent company - a display of how keen the multinational is on the new campaign.
The commission for Gehrig was itself consciously social activism on the part of P&G, who found her through Free the Bid, a non-profit which tries to raise the profile of female and non-white advertising directors.
Very importantly, this Gillette thing seems to have been initiated by corporate P&G. Any boycott of Gillette products won't impact the global bottom-line. But P&G is 54 brands. If anybody wants to strike a cost for this activism, the proper target is the P&G universe.
I don't pay any attention to this crap. I am a white, Christian, heterosexual, old school male; occasionally toxic when the situation demands, and was taught to respect women at a young age by my very masculine Father.
I still open doors for women, ask if they would like me to return their shopping cart for them if that situation presents itself, and always ask if they would like help with heavy items. All those things that apparently drive the feminazis nuts.
That's my story. How do you like me so far?
They have been doing that for many years now. Racist, sexist political decisions: GE, Ford, Lockheed-Martin Marietta C-130 assembly plant run by a non-aviation/non-pilot/non-engineer black woman, Siemens power generation US run by a woman (non-engineer), HP run by a woman, etc.
You can avoid P&G products by buying generic. Something that will hurt them.
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