Posted on 09/04/2018 4:05:43 PM PDT by gattaca
It just went from bad to worse for Nike.
The iconic sports equipment brand took a big risk by employing Colin Kaepernick for its new ad campaign. And it’s not just because Kaepernick – who hasn’t seen any professional action in over a year – insulted the American flag with his protest against police brutality. It’s also because the tagline of the campaign (“Believe in something. Even if it means sacrificing everything.”) is a direct insult to those who have served their country, and have given everything for it. (RELATED: After Nike Kaepernick Ad Outrage, Social Media Focuses on Pat Tillman.)
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO — Colin Kaepernick (@Kaepernick7) September 3, 2018
This morning we reported that Nike’s stock price took a hit shortly after the ad campaign launched. (RELATED: Nike Stock Goes Turbulent as Fans Boycott Brand After Kaepernick Promotion Announcement.) But now we’re learning that the repercussions of using Kaepernick to sell sweatshop-made sneakers are even worse.
The Wrap reports that Nike just lost billions in its market cap evaluation:
Nike just lost about $3.75 billion in market cap after announcing Colin Kaepernick as the new face of its “Just Do It” ad campaign. It’s the 30th anniversary of the iconic TV and print spots. At the time of this writing, the sneaker company’s intra-day market capitalization was $127.82 billion. On Friday, that number had been $131.57 billion.
.@Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick (@Kaepernick7) Named Face of ‘Just Do It’ Ads$NKE #JustDoIt https://t.co/E6EAt5LzSU pic.twitter.com/yu54s3qsLw — TheWrap (@TheWrap) September 4, 2018
Now, there’s a chance this drop is temporary. Nike could weather this storm after the controversy.
But, then again, the NFL never did recover in ticket sales since the “take the knee” protest wore on throughout last year’s season. (RELATED: NFL Sunday Night Football Ratings Down After National Anthem Protests.) People remember their loyalties. And many in this country remain loyal to America and her flag, despite their own personal opinions toward football.
Believe in something even if it’s a crock of shit. That’s what Nike is saying with kasperprick.
Nike is a dog-squeeze company, you have seen exhibit A jury members. This is proof beyond any shadow of doubt.
I don't agree at all. I want the little Pakistani kids to stay over there. I don't want them to come here.
Never heard of a chick named Nike..........
The CEO's and majority owners are trying to impress their social circle. This behavior will cost them millions if not billions. Stupidity deserves the price that such idiocy demands.
just wait until their nets sales are reported for the next quarter if you want to see the stock REALLY tank ...
The irony......
The bad thing is that the vast majority of blacks will spend their last drug dealing dime on Nikes to support this POS.
Whatever......................I smell BS.
Some sacrifice: raking in big bucks for being a whining, no talent, America-hating, cop-hating, Che-loving loser.
I haven’t bought Nike for years. Their sizing on shoes doesn’t work with my feet. (same for Danner boots) They are vastly overpriced on things I may actually buy. (golf line polo shirts) Their golf shorts all have super long inseams designed for guys that are 6’2” and above. I’ll continue the boycott that I’ve been conducting for another 4 years.
Take a knee,
Raise a fist
Change Your Diaper and
Suck on This!
Oy!
Believe it or not - Deplorables buy shoes.
Also, half of the USA voters voted for POTUS DJT
For some reason leftwing people cannot seem to grasp that simple arithmetic which fly-over country people understood already in 1st or 2nd grade.
Hey I’m CEO and run this place. Let’s see what I can do to make a name for myself. Oh, I know, I’ll take up a politically correct cause that will piss off 1/2 of my customers. Sounds like a plan.
Good post
Nike execs in Oregon choosing Capernick? A case study against legalizing recreational pot.
I’m an Asics girl, anyway.
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