Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Nike Loses $3.75 Billion Market Cap After Kaepernick Announcement
The Political Insider ^ | September 4, 2018 | Jim E

Posted on 09/04/2018 4:05:43 PM PDT by gattaca

It just went from bad to worse for Nike.

The iconic sports equipment brand took a big risk by employing Colin Kaepernick for its new ad campaign. And it’s not just because Kaepernick – who hasn’t seen any professional action in over a year – insulted the American flag with his protest against police brutality. It’s also because the tagline of the campaign (“Believe in something. Even if it means sacrificing everything.”) is a direct insult to those who have served their country, and have given everything for it. (RELATED: After Nike Kaepernick Ad Outrage, Social Media Focuses on Pat Tillman.)

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO — Colin Kaepernick (@Kaepernick7) September 3, 2018

This morning we reported that Nike’s stock price took a hit shortly after the ad campaign launched. (RELATED: Nike Stock Goes Turbulent as Fans Boycott Brand After Kaepernick Promotion Announcement.) But now we’re learning that the repercussions of using Kaepernick to sell sweatshop-made sneakers are even worse.

The Wrap reports that Nike just lost billions in its market cap evaluation:

Nike just lost about $3.75 billion in market cap after announcing Colin Kaepernick as the new face of its “Just Do It” ad campaign. It’s the 30th anniversary of the iconic TV and print spots. At the time of this writing, the sneaker company’s intra-day market capitalization was $127.82 billion. On Friday, that number had been $131.57 billion.

.@Nike Loses $3.75 Billion in Market Cap After Colin Kaepernick (@Kaepernick7) Named Face of ‘Just Do It’ Ads$NKE #JustDoIt https://t.co/E6EAt5LzSU pic.twitter.com/yu54s3qsLw — TheWrap (@TheWrap) September 4, 2018

Now, there’s a chance this drop is temporary. Nike could weather this storm after the controversy.

But, then again, the NFL never did recover in ticket sales since the “take the knee” protest wore on throughout last year’s season. (RELATED: NFL Sunday Night Football Ratings Down After National Anthem Protests.) People remember their loyalties. And many in this country remain loyal to America and her flag, despite their own personal opinions toward football.


TOPICS: News/Current Events
KEYWORDS: colinkaepernick; formernflqb; nfl; nike; nikeboycott; winning
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-80 ... 121-123 next last

1 posted on 09/04/2018 4:05:43 PM PDT by gattaca
[ Post Reply | Private Reply | View Replies]

To: gattaca

Nuke Nike


2 posted on 09/04/2018 4:06:33 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

OOPS!


3 posted on 09/04/2018 4:06:49 PM PDT by EdnaMode
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

The motto is perfect. Nike is going to lose everything for believing in an anti-American, BLM thug.


4 posted on 09/04/2018 4:07:36 PM PDT by JudyinCanada
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

Liberals still think they own/run the country.


5 posted on 09/04/2018 4:08:05 PM PDT by SkyDancer ( ~ Just Consider Me A Random Fact Generator ~ Eat Sleep Fly Repeat ~)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

Enjoy the suck.


6 posted on 09/04/2018 4:08:56 PM PDT by unixfox (Abolish Slavery, Repeal the 16th Amendment)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

LOL.

Nike is believing in something, this whole.blsck lives matter Colin Kapernic business, and are sacrificing their business to do so. So they are taking their own advice.


7 posted on 09/04/2018 4:09:40 PM PDT by Dilbert San Diego
[ Post Reply | Private Reply | To 1 | View Replies]

To: dragnet2
Nuck Fike.

Bagster


8 posted on 09/04/2018 4:09:40 PM PDT by bagster ( "Even bad men love their mamas".)
[ Post Reply | Private Reply | To 2 | View Replies]

To: gattaca

Nike employees need to be deported!


9 posted on 09/04/2018 4:10:32 PM PDT by rrrod (just an old guy with a gun in his pocket)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

I’ve never been a Nike guy, more of a New Balance guy; but, I will never buy as much of a Nike paper straw from this day forward.


10 posted on 09/04/2018 4:10:47 PM PDT by centurion316 (Back from exile from 4/2016 until 4/2018.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

Nike knee pads. Take it folks.


11 posted on 09/04/2018 4:11:10 PM PDT by blackdog
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca
Memo To Nike:

Click the Pic

12 posted on 09/04/2018 4:11:29 PM PDT by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

nike has been paying this p.o.s. for two years.

https://nesn.com/2018/09/here-are-reported-details-of-colin-kaepernicks-historic-nike-contract/


13 posted on 09/04/2018 4:11:41 PM PDT by Dacula (I miss my Val - 338 days)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

Did Capernick sacrifice everything? What did he sacrifice? He’s worth many millions, so he doesn’t have to worry about paying his bills.

His football career may well have been over even without him doing the kneeling protest. He’s a journeyman quarterback, who was never a big star.

So to imply he sacrifices his football career to make a political statement is very questionable.


14 posted on 09/04/2018 4:12:15 PM PDT by Dilbert San Diego
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

Hey, Nike, stop believing polls.


15 posted on 09/04/2018 4:12:47 PM PDT by madison10 (Pray for President Trump and the midterm elections -88-)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

I’d laugh if Tiger pulled out of NIKE.


16 posted on 09/04/2018 4:13:55 PM PDT by Sacajaweau
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

[ Nike Loses $3.75 Billion Market Cap After Kaepernick Announcement ]

Happy news always makes me smile.


17 posted on 09/04/2018 4:13:57 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca
Have never bought anything Nike. And now, for sure I won't in the future. Who in their right mind would pay an UGLY, untalented, ungrateful lying idiot like this to represent them? If this is any example of Nike's judgment, imagine the flaws in their product line.

Let Nike rot in hell and go out of business for supporting this piece of ungrateful ugly garbage.

18 posted on 09/04/2018 4:14:18 PM PDT by EinNYC
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca

Nike has also lost ALL future purchases from this American.
Nike management can GTH!


19 posted on 09/04/2018 4:14:49 PM PDT by faithhopecharity ("Politicians aren't born, they're excreted." -Marcus Tillius Cicero (3 BCE))
[ Post Reply | Private Reply | To 1 | View Replies]

To: gattaca
No one talks about what Kaepernick was really protesting:

“You have Hillary who has called black teens or black kids 'super predators,...'” Kaepernick told reporters. “We have a presidential candidate who has deleted emails and done things illegally and is a presidential candidate. That doesn't make sense to me because if that was any other person you’d be in prison. So, what is this country really standing for?”

20 posted on 09/04/2018 4:15:05 PM PDT by <1/1,000,000th%
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-80 ... 121-123 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson