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Sinking NFL Viewership Is Threatening To Crush Ad Sales
Business Insider ^ | 12-3-2017 | Joe Colli

Posted on 12/03/2017 5:11:36 PM PST by blam

When it comes to TV ratings, the National Football League needs a Hail Mary.

Average game viewership has fallen to 15 million this season, down from 16.5 million last year, and the lowest since 2008, according to data compiled by RBC Capital Markets.

The firm also finds that the league's audience is down on a year-over-year basis, and notes that it hasn't seen meaningful growth since 2013, when the measure climbed 5%. RBC says this has had an adverse effect on how advertisers view the prospect of buying time slots during NFL games.

"The sustained decline is what worries investors about media's willingness to offload the NFL's monetization risk," analyst Steven Cahall wrote in a client note.

(snip)

(Excerpt) Read more at businessinsider.com ...


TOPICS: News/Current Events
KEYWORDS: blm; boycott; nfl; sales
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To: lee martell
but sometimes the uptick is temporary, before the next plunge further down.

Dead cat bounce.

41 posted on 12/03/2017 8:25:50 PM PST by spokeshave (The Fake Media tried to stop us from going to the White House, I am President and they are not. DJT)
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To: ConservativeMind
"There are a lot of stupid people out there."

Now you understand why explaining things to democrats is an exercise in futility. If you were to poll all those NFL watchers, what is the spread on democrats to Republicans?

42 posted on 12/03/2017 8:28:52 PM PST by jonascord (First rule of the Dunning-Kruger Club is that you do not know you are in the Dunning-Kruger club.)
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To: blam

43 posted on 12/03/2017 8:36:42 PM PST by Rebelbase (The urge to save humanity is almost always only a false-face for the urge to rule it.-- H.L. Mencken)
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To: Extremely Extreme Extremist

My daughter’s in laws always bought NFL merchandise for adult presents, they are not doing it this year. My daughter said the NFL merchandise is really on sale this year too.


44 posted on 12/03/2017 8:43:11 PM PST by Tammy8 (Please be a regular supporter of Free Republic !)
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To: Extremely Extreme Extremist

I watched a business report, and they were interviewing a sports paraphernalia shop owner (around the Pittsburgh area). The gal-owner was still doing ok on baseball and basketball items, but it was dismal on NFL gear/shirts. She figured for Sep and Oct...she was running at 60-percent of the normal business trade, and feared that her best month (December) would go the same way. She could survive at that level but it was basically a zero profit quarter after she paid out all the bills.

The sad thing here is that the players don’t realize all the other people up and down the line who are part of this capitalist situation, and their gimmick is punishing a lot of honest people.


45 posted on 12/03/2017 9:14:11 PM PST by pepsionice
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To: blam

That yellow line in the graph is at the least, off-set.


46 posted on 12/03/2017 9:21:03 PM PST by lepton ("It is useless to attempt to reason a man out of a thing he was never reasoned into"--Jonathan Swift)
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To: Billthedrill

1.5M * 16 games is 24 million fewer over the course of the season. That’s not nothing.

Wonder if there’s enough not locked into contracts that it’ll cause the cap to drop...or at least stop rising at 10% a year.


47 posted on 12/03/2017 9:26:51 PM PST by lepton ("It is useless to attempt to reason a man out of a thing he was never reasoned into"--Jonathan Swift)
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To: lepton

It’s not being reporting but they’re stuffing more and more commercials into the games. Reading the NFL threads on Reddit they’re pretty upset about it.


48 posted on 12/03/2017 9:28:42 PM PST by JohnyBoy (The GOP Senate is intentionally trying to lose the majority.)
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To: blam
I've already decided that I won't be watching the Superbowl this year. I usually LOVE the commercials, but I may wind up not even watching them on-line, THAT'S how angry I am with the NFL and the so called "protesters."

And the NFL's decision to pay ransom to these @$$hats has lost me as a fan forever. I'm done with the NFL. And I'll do my best to do without any of their sponsors' products.

Mark

49 posted on 12/03/2017 11:18:35 PM PST by MarkL (Do I really look like a guy with a plan?)
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To: JohnyBoy

I channel surfed on to the Saints game yesterday for a few minutes. The camera was focused to show only the field. They never wide panned the view to show the audience. It was intentional by the cameraman.


50 posted on 12/04/2017 12:23:46 AM PST by 9422WMR
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To: pepsionice

I was in a TJ Maxx store in NJ recently and there was tons of Jets and giants merchandise for sale, which would seem to indicate that there are problems selling the stuff at retail prices.


51 posted on 12/04/2017 1:00:51 AM PST by Atticus
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To: Fred Hayek
Do you really think the NFL will get the message?

They will when the salary cap for the 2018 season is announced after the Super Bowl. I predict a 20% drop minimum, if not an outright drop from nine figures to eight. They'll get that message.

52 posted on 12/04/2017 3:23:16 AM PST by Tonytitan
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To: AdmSmith; AnonymousConservative; Berosus; Bockscar; cardinal4; ColdOne; Convert from ECUSA; ...
Thanks blam. The racist players of the NFL started by boycotting the country.

53 posted on 12/04/2017 3:31:44 AM PST by SunkenCiv (www.tapatalk.com/groups/godsgravesglyphs/, forum.darwincentral.org, www.gopbriefingroom.com)
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To: xzins
#BoycottSuperBowl

Absolutely! I did last year, also! A lot of folks tune in just to watch commercials. By boycotting, it definitely will hurt the advertisers!

BOYCOTT THE SUPER BOWL!!!!

54 posted on 12/04/2017 4:06:30 AM PST by Road Warrior ‘04 (Molon Labe! (Oathkeeper))
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To: Road Warrior ‘04

YES!


55 posted on 12/04/2017 4:10:25 AM PST by bmwcyle (People who do not study history are destine to believe really ignorant statements.)
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To: pepsionice
The sad thing here is that the players don’t realize all the other people up and down the line who are part of this capitalist situation, and their gimmick is punishing a lot of honest people.

The. NFL. Don't. Care.

56 posted on 12/04/2017 4:10:29 AM PST by mewzilla (Was Obama surveilling John Roberts? Might explain a lot.)
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To: cincinnati65
You're definitely making progress, NFL!

Things are getting worse at a slower rate!

57 posted on 12/04/2017 4:27:52 AM PST by COBOL2Java (John McCain treats GOP voters like he treated his first wife)
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To: blam

Blackball doesn’t sell


58 posted on 12/04/2017 4:32:00 AM PST by Thibodeaux (whites seem to actually be supreme)
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To: Road Warrior ‘04

Exactly!

Dozens sat, knelt, arm fisted yesterday.

#BoycottPlayoffs

#BoycottSuperBowl

Spread on twitter, text, email, carrier pigeon, etc


59 posted on 12/04/2017 5:29:55 AM PST by xzins (Retired US Army chaplain. Support our troops by praying for their victory.)
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To: Rebelbase

I love the sight of empty NFL seats in the morning.

It looks like...Victory!

Boycott ‘em ‘til they fire Goodell and the protesting players.

We will win this.


60 posted on 12/04/2017 7:19:54 AM PST by cgbg (Hidden behind the social justice warrior mask is corruption and sexual deviance.)
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