I watched a business report, and they were interviewing a sports paraphernalia shop owner (around the Pittsburgh area). The gal-owner was still doing ok on baseball and basketball items, but it was dismal on NFL gear/shirts. She figured for Sep and Oct...she was running at 60-percent of the normal business trade, and feared that her best month (December) would go the same way. She could survive at that level but it was basically a zero profit quarter after she paid out all the bills.
The sad thing here is that the players don’t realize all the other people up and down the line who are part of this capitalist situation, and their gimmick is punishing a lot of honest people.
I was in a TJ Maxx store in NJ recently and there was tons of Jets and giants merchandise for sale, which would seem to indicate that there are problems selling the stuff at retail prices.
The. NFL. Don't. Care.