rant ping ...
Posted on 09/14/2015 10:49:19 AM PDT by RoosterRedux
Politics and advertising are closely intertwined. Like a good advertisement, a good politician needs to present a compelling case for why the voter should check his or her box on the ballot over all the other options.
Many good ads or politicians will make a direct appeal to viewers' emotions—and of all the candidates in recent memory, Donald Trump may be the best at doing this.
While some pundits and late-night comedians have eviscerated Trump’s campaign, calling it all flair and no substance, this might not matter to voters. Whether you’re trying to get someone to buy a product or vote for a candidate, studies have shown that appealing to emotion is nearly twice as effective as presenting facts or appearing believable.
As academics who study what makes advertisements successful and engaging, we believe Trump’s allure can be boiled down to three key factors, one of which—empowerment—encourages voters to actually work on his behalf.
Emotions influence behavior
But first, some background on the current understanding of emotional response in people.
*snip*
In a world where we’re bombarded with stimuli, from advertisements to buzzing phones, these mechanisms influence what we pay attention to, and how we react.
Appeal is simply the degree to which we judge something to be positive or negative.Engagement is fairly self-explanatory: the extent to which an object or idea produces active or passive feelings—in other words, the level of emotional intensity it produces.
Lastly—and maybe most important—is empowerment, which is the amount of control someone feels in a given situation.
(Excerpt) Read more at newrepublic.com ...
I have always paid attention and I always think about who I vote for and why, and always carefully examined every proposition on the ballot. I always I took the time to examine both sides of the issue, and 99.9% of the time, I rejected the democrat's view.
I remember in my college days, taking a class about Red China, and listening to the instructor praise the Red Chinese Communists to the skies and all but curse America. It made me uncomfortable and sad, but it was overwhelming, every class, every quarter, nothing but left wing democrats, so I started to buy into the leftist point of view. But then one day that instructor in the Red China class had a slide show about the great progress the Red Chinese Communist govt had made in infrastructure. There was a picture of an outhouse, which was nothing but a hole in the ground, and then a picture taken 10 years later do demonstrate the great progress that had been made — a bush growing in front of the hole. That made me realize I had a responsibility to question things, and I began to realize there was good reason why so many people were so resistant to communism.
I subscribed to both National Review and Human Events, which was quite a difficult thing to do on my student income but as a soon-to-be first voter, I felt it was important to really understand the issues, and the cold war was the great issue of the day. (I even took a look at what the John Birch Society had to say — their literature was the right price — free!) Obviously, for the left wing, there was plenty of classroom indoctrination and books to read (such as Malthus) I did not have to go to any effort to seek those opinions out, indeed I was forced to learn and regurgitate left wing/communist/democrat propaganda.
This was well before there was a Rush Limbaugh, et al, when the media was uniformly pro democrat, and there was virtually no easily-found or well known conservative voice crying in the wilderness.
Truefully, occasionally a democrat (such as Scoop Jackson or Willaim Proxmire with his Golden Fleece award) would impress me but I think I have earned the right not to be called a sheeple, and I am telling you I think there are some very good reasons for supporting Donald Trump, and those good reasons by far outweigh the things I do not like.
He has said things that have needed to be said ... without apology or kowtowing to the liberal media. He has poked the Establishment of both parties in the eye and asked ... "What are you going to do about it!" And we cheered.
And now a large and growing segment of this population cheers, since this is the first time we've seen this attitude in a politician since 1988 (with some all too fleeting moments from W/Cheney in 2000-2004). The 2016 gOp POTUS candidate will represent this "Fighter Caucus" or there will be a third party run. No one wants Jeb!Jeb?!, or one of his surrogates running as a placeholder, ala Bush I, Dole, McQueeg, Romney. Every attack on Trump is viewed as an attack on the voters who are lining up behind him. Je Suis Donald!
You've called us WackoBirds and Crazies and said you were going to punch us in the nose. And now, thanks to Boehner/McConnell/Corker/McQueeg/et al ... whatever you say to Trump, you say to us. It is you who has created this 'monster' and anything you do to try and knock him down only makes him ("us") stronger. Even leg-shaking gOpee consultant hack Luntz sees that nothing disqualifies Trump. This is all your own fault gOpee. Embrace the Suck!
Trump is given a pass for his flip-flops and historical liberal positions on issues since people see he genuinely wants America to be great again and he is a proven winner. When you've had nothing but losers for as long as we've had (even when we won we lost to bigger government, compromise of our principles, status quo), you've got a recipe for the acceptance of anyone who will change this status quo. And the voting public intuitively sees that Donald Trump will change the status quo. 'Change' for the sake of 'Change'. Now where have we heard that before?
Why Voters Like Trump's RudenessStyle
American voters are tired of those politicians who work, in their own terms, to minimize their negatives, to offend as few "voter groups" as possible. That's a liberal tactic: to categorize the entire nation into voter groups, analyze what they want to hear, and then speak it to them. It's all gone too far.
Perhaps, just perhaps, this is Change we can believe in.
This article is riddled with it.
Folks, this IS NOT simply an explanation of how to get people to buy in to your argument. It's an explanation that seeks to convince you, you have no control over your actions, if a someone uses these factors unfairly. And obviously, "Trump did, but we didn't say that."
Poor you, this man has manipulated you against your will.
If you have already bought in, it was due to manipulation beyond your control. If you haven't already bought in, DON'T DO IT. You don't want to be ONE OF THEM!
Let's look at some examples.
Many good ads or politicians will make a direct appeal to viewers' emotions—and of all the candidates in recent memory, Donald Trump may be the best at doing this.
Translation: If you like Trump, it's most likely because you're just way to emotional. You're not a thinker. You're just too easily manipulated. Wake up. Don't allow yourself to like Trump! He may just be the most deceitful manipulative person we've seen.
Rebuttal: Immigration problems are real. It's reasoned to address the problem and propose fixes. It's reasoned to listen, agree, and like the candidate. You are not stupid, ignorant, or easily manipulated. You listened, he was right, you agree. DUH!
While some pundits and late-night comedians have eviscerated Trump’s campaign, calling it all flair and no substance, this might not matter to voters.
Translation: There's a very good chance that Trump's message was devoid of any substance at all. This didn't matter to you. Being as stupid as you are, you just fell for it, never noticing. Again, if you like Trump, wake up. We're here to help. If you're not into Trump yet, don't do it. He's very deceptive. Keep your guard up.
Rebuttal: Trump has provided substance at every campaign stop and in every interview. This was tossed in to break you down, make you feel inferior, "Did I really miss that? Gosh I must be dumb. I better back off Trump now. He's manipulating me and I didn't even know it." No he wasn't. He was appealing to you based on sound policy.
Whether you’re trying to get someone to buy a product or vote for a candidate, studies have shown that appealing to emotion is nearly twice as effective as presenting facts or appearing believable.
Translation: Just beating you over the head with the premise you couldn't support Trump based on policies you like. You're just too emotional. Stop it! Wake up! You folks that don't like Trump. Gosh you are wise.
Rebuttal: Trump is providing substance. It's merely propaganda to claim otherwise. People are not emotional just because they like a man's policies, but if they were and the polices were sound, what difference would it make? Hey, I get fired up about Trump's immigration policies. Is that only because I'm too emotional, or are his policies too good not to be emotional about? Don't sucker for the idea that if you really like a candidate's views, it's because you are an emotional simpleton.
As academics who study what makes advertisements successful and engaging, we believe Trump’s allure can be boiled down to three key factors, one of which—empowerment—encourages voters to actually work on his behalf.
Translation: We're academics. Leave the thinking to us. Do the Obama genuflection from the waist, and shut up. We are the experts. You're just a lowly emotional citizen with no ability to think for yourself.
Rebuttal: This is not an academic presentation. This is Grade A propaganda, seeking to move people's public opinion through flawed reasoning when character assassination didn't work.
Studies have shown that humans interpret what they hear and see through an emotional lens that is made up of three mechanisms: appeal, engagement, and empowerment.
Translation: Still humping the "emotional" hot button here. This is how Trump deceived you. 1, 2, 3... Get it yet? Pay close attention! You will by the time we're done!
Rebuttal: Trump delivered his views on immigration. People realizing we have a severe problem listened, considered Trump's suggestions for policy, and decided for themselves if they liked them or not. They were not stupid simpleton's who merely liked Trump because of his slick tricky manipulative and mind controlling delivery.
The most effective propaganda, will appear to be intellectual, no hint of swaying opinion one way or the other. Why it's just facts, and has nothing to do with liking or not liking this particular candidate. Ah..., well..., yes it does. It has everything to do with that.
Note the subtlety with which certain tenets hit the reader right between the eyes, while they fail to raise their guard because they perceive this as academic, not an attack.
It's an attack folks.
Did we see any of this analytical analysis in relationship to the Obama, Kerry, or Gore campaigns?
Trump addresses real problems. He provides to the public what he thinks should be done to fix them. This is a time honored practice used by every president except one.
It is not evil or manipulative. The public is not a massive body of ignorant people. They can be manipulated, but don't expect any experts in this age to tell you about it in real time.
They still haven't come up with the nerve to address Obama yet. Until they do, spare me.
rant ping ...
Highlights:
". .studies have shown that appealing to emotion is nearly twice as effective as presenting facts or appearing believable."
" Trump’s allure can be boiled down to three key factors, one of which—empowerment—encourages voters to actually work on his behalf."
" Studies have shown that humans interpret what they hear and see through an emotional lens that is made up of three mechanisms: appeal, engagement, and empowerment."
"When it comes to the emotional appeal of an advertisement or politician, empowerment may be more important than we think."
". . high levels of empowerment trigger action, since people are motivated to seek solutions to the problems presented."
". . this study recommended that speakers and messengers attempt to tap into empowerment’s potency, using rhetoric and imagery that make audiences feel in control and able to enact change. . in most cases, that means appealing to or eliciting a sense of anger or indignation."
". . He’s able to consistently evoke issues in a way that makes people feel anger, rather than fear."
Are you angry?
Am I angry? You betcha'! My rants: When will Military Recruiting Centers be Armed? . . and other things. and Eight More Years of Obama? And a lot has happened since to boil the pot!
Want some more sources of anger? Check out Discover the Networks, Commieblaster, ETL's about page and Nachumlist. Lots of other data out there. People are Mad as Hell, and We're not Going to Take it Anymore!
Bottom line is The Beltway has NO IDEA how much anger there is in flyover country. Donald Trump is a master of the principles outlined in this article. Just wait until he gets the Best Ad People working on his ads during the campaign. Just wait until he gets the Best People for his Cabinet.
Pray for America and prepare.
Check out article and # 25.
Basic sales techniques "emotion makes sales, logic makes cents"
"Find the need, instill the greed."
Sales 101
Yup, Trump has all this down. He didn’t write ‘The Art of the Deal’ without knowing how things work - in real life. A concept most of the career politicians know nothing about, including the former assistant Baskin-Robbins ice cream scooper. Going to be interesting. .
- - - - --
Many good ads or politicians will make a direct appeal to viewers' emotions—and of all the candidates in recent memory, Donald Trump may be the best at doing this.
But to these voters, it also based in an logic appeal.
I have a lot of Obama-voting family. They hate Trump. But they all live in IL, and I think they believe politics is a team sport. :-).
The reason for Trump is simple, 8 years of an unpopular Obama and as many if not more years of dissatisfaction with the RINO herd from Dole to McLame to the do nothing GOP COngress who were re-elected with a mandate to crush Obamacare and they did NOTHING!
So true....but politicians unfortunately have the power of the Government on the Citizens whether we like it or not, without our approval, and for their enrichment.
Can this be reversed at the ballot box?
I dunno, the alternative might be the only path at this point.
Big fat BUMP to that!!!
In times of great national danger and fear, people often resort to their survival hard-wiring, and seek out the strongest, meanest, smartest, and determined Alpha to defeat and destroy their enemies.
I don’t condemn or even criticize Donald Trump for simply expressing his Alpha DNA. He can restrain it; but he can never change it, nor would he want to. We do need to recognize, though, that we are projecting our outrage and frustration with with the PC, the deliberate malice and dysfunction of this administration,uniparty politics; not to mention the decimation of our military, open borders, and catastrophic foreign policy - on one man. This can be risky catharsis, if we don’t carefully and wisely evaluate the man correctly.
I believe, given the “ great awakening” of our people to their peril; that Donald Trump will be nominated and very probably elected President of the United States. This is not an opportune time to just be sending a message to spineless politicians through the process. Donald Trump a reality that is here to stay!
The conditions that have brought on this massive Tidal reordering of American politics, will not change before the election next year. The current President and his administration will only hasten to finish the job of national destruction they have set in motion.
This terrible reality must not distract us from choosing dispassionately. Donald Trump has the business credentials, the vigor, and the manhood needed to be President in a time like this; but we are not electing a superman, much less a god. Mr. Trump could not possibly meet all our expectations when elected; but one thing we can count on. He will do it HIS way with very little two-way communication with us. We are accustomed to the politician who minces about and chooses his words carefully to woo us. Not so with Trump. We will hear about it after he has done it, nor will he massage our ears with what we might like to hear. Donald Trump will not change. Neither will he back down. He is a fighter who will take it to them. The only question is; can he win the country back from it’s skillful destroyers while there is still time, applying what he will learn by trial and error fast enough to “Replace the years the locusts have eaten”?
Let us think and choose carefully with our brains and our consciences. This time we may have only one more shot to turn it around.
Back to the thread.
""The only question is; can he win the country back from it’s skillful destroyers while there is still time, applying what he will learn by trial and error fast enough to “Replace the years the locusts have eaten”?
""Let us think and choose carefully with our brains and our consciences. - This time we may have only one more shot to turn it around.""
Check out # 34 .
.
I’m actually pretty surprised this piece was written and published.
I have maintained for years that our entire contemporary electoral process is an exercise in “advertising” in the academic sense. We vote for the “prettiest” candidate with that choice HEAVILY influenced by the fourth estate acting as an “independent” ad company.
Trump is kicking all their asses because he’s selling a better product, and he’s better at selling in general.
We will find out soon, depending on who he listens to on matters of tax and national security.
When it came to illegal immigration, he listened to the very best, Sen Jeff Sessions.
He is going to release a tax policy in the next few weeks and is going to deliver a national security speech on the USS Iowa shortly.
We will know soon how he is listening and to whom he is listening.
As CEO, he listens. No CEO can do it his/her way. A CEO must seek the right way--the true way. When they fail to do that, they are out of a job.
In his company, Trump has been pretty good at that at success.
And the product Trump is selling is "Trump makes America great again."
And America is buying it.
And America is buying it.
America is buying it because it’s America’s last chance to turn this mess around. We don’t like what we’ve been sold, over the last two decades, by BOTH parties.
Trump is the ONLY candidate willing to shatter the UniParty.
Play it again, Jane!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.
![”Image](http://i44.tinypic.com/9ulyxd.jpg";)