I’m actually pretty surprised this piece was written and published.
I have maintained for years that our entire contemporary electoral process is an exercise in “advertising” in the academic sense. We vote for the “prettiest” candidate with that choice HEAVILY influenced by the fourth estate acting as an “independent” ad company.
Trump is kicking all their asses because he’s selling a better product, and he’s better at selling in general.
And the product Trump is selling is "Trump makes America great again."
And America is buying it.