Check out article and # 25.
Highlights:
". .studies have shown that appealing to emotion is nearly twice as effective as presenting facts or appearing believable."
" Trump’s allure can be boiled down to three key factors, one of which—empowerment—encourages voters to actually work on his behalf."
" Studies have shown that humans interpret what they hear and see through an emotional lens that is made up of three mechanisms: appeal, engagement, and empowerment."
"When it comes to the emotional appeal of an advertisement or politician, empowerment may be more important than we think."
". . high levels of empowerment trigger action, since people are motivated to seek solutions to the problems presented."
". . this study recommended that speakers and messengers attempt to tap into empowerment’s potency, using rhetoric and imagery that make audiences feel in control and able to enact change. . in most cases, that means appealing to or eliciting a sense of anger or indignation."
". . He’s able to consistently evoke issues in a way that makes people feel anger, rather than fear."
Are you angry?
Am I angry? You betcha'! My rants: When will Military Recruiting Centers be Armed? . . and other things. and Eight More Years of Obama? And a lot has happened since to boil the pot!
Want some more sources of anger? Check out Discover the Networks, Commieblaster, ETL's about page and Nachumlist. Lots of other data out there. People are Mad as Hell, and We're not Going to Take it Anymore!
Bottom line is The Beltway has NO IDEA how much anger there is in flyover country. Donald Trump is a master of the principles outlined in this article. Just wait until he gets the Best Ad People working on his ads during the campaign. Just wait until he gets the Best People for his Cabinet.
Pray for America and prepare.
Check out article and # 25.
Basic sales techniques "emotion makes sales, logic makes cents"
"Find the need, instill the greed."
Sales 101