Posted on 07/15/2014 1:09:28 PM PDT by NYer
Famed homemaking company Betty Crocker once promoted couples making up over a cake. Now, the 90-year old company says it is adjusting to the times by promoting all relationships -- including homosexual couples and cohabitating couples -- as equal to married couples with children.
The change in Betty Crocker's focus became well known in August 2013, when the company – a subsidiary of General Mills, which supports same-sex "marriage” -- released a video promoting same-sex couples. At the same time, it provided cakes to homosexual couples who "married" in Minnesota after the ceremony was allowed.
Last month, Betty Crocker donated cakes to couples at the Twin Cities Pride Parade, and an employee group marched in the Parade. It also partnered with New America, a left-of-center think tank, to put out a survey the company says aimed "to gain a first-person point of view on what it means to be a homemaker in America today -- and how those roles and descriptions have changed over time."
Family Research Council Senior Fellow for Policy Studies Peter Sprigg criticized Betty Crocker, telling LifeSiteNews that his organization has "long argued that corporate America should remain neutral in the culture wars." According to Sprigg, "It is unfortunate that Betty Crocker is choosing instead to take the side of those who want to redefine marriage and family altogether."
Betty Crocker Marketing Manager Perteet Spencer told AdAge.com, "Betty has always been a pioneer and guide for homemakers. As today's family continues to evolve, so does Betty."
"Naysayers are always there, but generally the response has been really positive,” she added. She also says that the company is not an activist for homosexual relationships, but "is an activist for the modern homemaker."
On a website dedicated to its "Family Project," Betty Crocker has highlighted four families, including a lesbian couple and divorcees who are remarried.
Sprigg said that Betty Crocker's efforts to put a positive spin on changing the traditional family "conceals the dysfunction, heartache, and harms to children which frequently result from such alternatives to the family headed by a married mother and father."
"Betty Crocker’s celebration of homosexual relationships, divorce, and single parenthood will undoubtedly alienate the 71% of Americans who, according to their own poll, say that they have 'old-fashioned values about family and marriage,'" said Sprigg.
FYI Ping!
Follow the money.
What a crock-—er
That’s soooo gay,
I bet you think this cake is about you!
That’s so gay!
......apologies to Carly Simon...............
I am going to have to get a larger database to store the list of all of the companies that are now dead to me.
How do supposedly intelligent executives fail to see the sheer insanity of these types of decisions?
This, from Betty, is very unexpected. Betty —this kitchen is now officially closed. What does that apron hide?? Duncan Hines will now be our ‘go to’ Good luck, J C Penney attempted this and was believed to have failed, miserably. One CANNOT have their cake and eat it, too.
I’ve stopped purchasing General Mills products. That includes the Betty Crocker, Pillsbury, Yoplait, Progresso, Old El Paso, Totinos and Green Giant brands.
Cake packed with fudge.
The 3% are ruling everyone else.
Well I will not shop COSTCO because they pulled Dinesh D’Souzas book.
Burger King had a Rainbow Wrapper celebrating LGBT issues so I dont go to that chain anymore
Betty Crocker is not the only product that makes baking products. I don’t think organized boycotts work . But I refuse to purchase product at places that clebrate a lifestule I believe to be counter what the Bible teaches.
Nuff said
Freegards
LEX
Companies should sell their produce and shut up about anything else.
Betty Crocker, Burger King, Guinness. The people running these companies are idiots.
What money? 2 percent (at the max) of the population cannot account for that much dough. Pun intended.
Is Betty Crocker so hard up for money that it has to exploit that demographic?
produce = product
Gee, and I always thought the goal of a good company was to give the customer something they wanted for a price they were willing to pay.
Bad me, all this time the goal of a good company was to kiss up to men who are already kissing up.
Oh well, any company that’s so desparate that they’ve got go court baby ruth divers won’t last long anyway.
And yes, I misspelled desperate.
So sue me.
Oops, forgot, get Bonehead to sue me.
I am going to have to get a larger database to store the list of all of the companies that are now dead to me.
***********
FYI...Betty Crocker is owned by General Mills.
Wut about me an’ ma’ dog? Why cant we get married?
How ‘bout muh 4 year ol’ niece, can we get married?
How ‘bout three guys an’ a goat, can we get married?
We should celebrate all these ‘loving’ relationships, right?
How morally superior to those restrictive Christian values.
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