Posted on 06/30/2014 6:55:15 AM PDT by SoFloFreeper
We already know consumers tend to purchase products that make them feel like they are making a difference in the world. But will a new “women-owned” label on goods have the same increased sales effect as “organically certified” or “locally sourced” labels have enjoyed? We should know more this fall when Walmart starts using the new label on a range of products. The logo, which is the work of two nonprofit groups and Walmart stores, aims to bring consumer recognition of products provided by women-owned businesses on store shelves,Bloomberg Businessweek reports. The retail giant will begin using the small, circular symbol – representative of women holding hands – on everything from lingerie to salsa this September.
(Excerpt) Read more at consumerist.com ...
Women owned, gluten-free, sustainably and organically sourced, fair trade hemp should do well.
talk about illegal discrimination.
what if this said (insert skin color) owned?
what if this said “skinny person” owned? (or not fat person owned)
We’ve had this type of incentive done in hiring business for city/state work.
The result is often a 3 person “middle-man” company consisting of a majority-women-owned paper company that hires the regular companies doing the actual work. The incentives are just a payoff to certain people.
Sometimes it was done by putting the company in the name of the wives of the owners. I worked for one of those a couple times.
Brainwashing, too. What about the zombies who walk and text and do not make eye contact? They bump into people on a regular basis and rarely if ever say “sorry.” Funny, I didn’t see that as part of the agenda.
This is totally ridiculous. As a female, I am only interested in quality of the product and price. I would, however, love to see labels on everything saying “Made in the USA by citizens of the USA”.
Is that so we guys will know what to avoid buying? < /sarc >
Since Women-Owned means “Non Men-Owned”, and if labeling items in such manner goes unchallenged, and if “sexual orientation” is to be treated no differently than “sexually as-created” (as in the sex that God designated for you), then will there soon be a company with the label “straight-owned” and will it also go unchallenged?
Every time I hear “women owned,” I think about a woman who was a professional “Women’s Advocate” who I used to know (we had mutual friends). Every time we went out to dinner with friends and she was there, she insisted on going to a “womany owned” restaraunt. She was probably one of the top three or four most obnoxious people I ever met.
PC is a cancer on our society.
The stunt won’t make me want to buy it, as a matter of fact, I would make a point of not buying it because of the label.
I would not buy it. Businesses owned by women already get special privileges from the government. It’s called minority set asides, an illegal and unconstitutional program that discriminates against White males.
If a female store clerk asks, “Paper or Plastic” understand that there is no right answer.
This label will make something about as appealing as crappy Chinese junk to me.
Screw diversity, celebrate competence!
So if the woman owning the business has a husband, or a son, does that disqualify her?
If a woman owns the business and supports her husband with it (employs him, or whatever), how is that different than a man owning the business and supporting his wife?
Basically this idea is hostile to traditional values and culture. In a straight couple, there is no difference who’s name the business is under.
“Sometimes it was done by putting the company in the name of the wives of the owners. I worked for one of those a couple times.”
I know this is the case for at least one of the “women-owned” companies that we have as a customer.
I’d like to see “Middle-aged White Guy Owned” labels on products. I would buy those.
I agree. Let them label it, so I’ll know which products to avoid.
I’m a guy. Why would I buy something from a bunch of feminine kumbaya types?
Do they sell shooting sports accessories?
Do they sell a new brand of coffee with ‘within a month different flavors’?
Do they sell apple pies?
Do they sell beer?
Salsa? That’s Mexican food, and not included in my preferred diet.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.