The stunt won’t make me want to buy it, as a matter of fact, I would make a point of not buying it because of the label.
So if the woman owning the business has a husband, or a son, does that disqualify her?
If a woman owns the business and supports her husband with it (employs him, or whatever), how is that different than a man owning the business and supporting his wife?
Basically this idea is hostile to traditional values and culture. In a straight couple, there is no difference who’s name the business is under.