"YAY! I get's me some more boozze!!
Now go get me sum pizza rollz before I lock ya up in muh basement!!"
They should have asked Coca Cola Company how the New Coke experiment went.
Yay!!
They could just add a little Everclear.
“has struggled to keep up with demand”
...must be selling ammo with it.
Well that is a relief!
What really happened is an ingenious guerrilla marketing campaign.
When was the last time Mars Candy announced they were going to shave 150mg off a snickers bar or ship 8 less M&M’s per bag?
I read somewhere (can’t remember where) that the demand for it is up in Europe (notably Germany and England). Seems they have gotten a taste for bourbon.
I'm not much of a Bourbon guy, but if they messed with my Jameson, I won't be happy.
Watering down the product because it’s too popular is stupid, you raise the price to meet demand!
Makers Mark should have known better. They got new business years ago when JD lowered their black label to the old green label level. I still have an unfinished bottle of the OLD black label, as I don’t like the stuff.
?????Kentucky produces 95 percent of the world’s bourbon supply,??????????
I thought that to call a distilled spirit “bourbon” it had to be made in Kentucky. Of 51% corn mash. Aged in virgin oak barrels for 7+ years. Served over ice. In a tall glass. With good company.
Might be worth investing in a couple of bottles, even though I don't drink.
Like Champaign, if it ain't made in Kentucky it ain't bourbon.
Here’s a link to a similar article on NBC Business.
http://www.nbcnews.com/business/makers-mark-stop-watering-down-its-whiskey-1C8410338
What a surprise. Guess I’ll stick with Knob Hill for my refreshing drink of choice.
Just carry an alcohol test meter along next time visiting your local watering hole. Ask for a ‘side’ of your favorite before adding it to your mix. see: http://www.alibaba.com/showroom/alcohol-test-meter.html
just slip a slide is all you need.
Maker’s Mark just used some convoluted PR to raise their prices.
“They should have asked Coca Cola Company how the New Coke experiment went.”
Maybe that was where they got their idea. It worked GREAT for Coke - got them tremendous publicity and let the public know that “they listen”. Many people think the plan was executed as intended.
***The brand known for its square bottles sealed in red wax has struggled to keep up with demand.***
They should just buy OLD CROW and mix it with Makers Mark. till the shortage is over. ;-D