“They should have asked Coca Cola Company how the New Coke experiment went.”
Maybe that was where they got their idea. It worked GREAT for Coke - got them tremendous publicity and let the public know that “they listen”. Many people think the plan was executed as intended.
I agree with this marketing trick. I think not only did they get LOTS of publicity, they also found out how much people care, pay attention, and probably upped their visibility on Facebook, Twitter, etc. as well.
Now they can raise prices, and keep their premium-osity. Watch as all the other bourbon prices rise along with Makers.