Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Do you buy Apple and fly Virgin because you think they're 'cool'? Grow up, for God's sake
The Telegraph ^ | 9-25-2012

Posted on 09/25/2012 6:20:40 AM PDT by markomalley

The concept of “cool” is, appropriately, like a snowball. Just when you think you’ve got a grasp of it, it melts away. Still, cool is the most resilient of slang words. While other terms have become cringeworthy from overuse, cool has stayed firmly within the lexicon. Cool is put in service to describe a galaxy of objects and incidents – from fleeting moments to multi-billion-pound brands. It's the beatnik's curse.

Whole industries exist to tell us what's cool now, what will be cool next and when the cool evaporates. The annual CoolBrands survey, published this week, is just one small outcrop of the cool industry, a pseudoscientific barometer of the brands the British public considers desirable.

(snip)

The problem with apportioning cool rankings according to the whims of a panel of 39 experts and a 200-strong sample from the general public is clear when you dig into social networking data. Figures supplied by the social media monitoring agency Brandwatch reveal Apple's "cool" is a more complicated concept than you might think.

On average, 10,000 people a week tweet about Apple and its products being cool, compared to just 4,000 saying the same for Samsung. But closer inspection reveals that the percentage of positive tweets about both brands is roughly the same, while more negative sentiments are expressed about Apple’s products. Cool can only get you so far.

Similarly, Virgin Atlantic – which came in at number eight in the top 20 –is at the heart of a disconnect between its apparent cool and the public’s response. Brandwatch’s analysis suggests Twitter users are more likely to discuss it in negative terms than rival carriers British Airways and Emirates.

(Excerpt) Read more at blogs.telegraph.co.uk ...


TOPICS: Business/Economy; Culture/Society; Editorial; United Kingdom
KEYWORDS: apple; cool; hipsters; maccult; psychology
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-8081-84 next last

1 posted on 09/25/2012 6:20:42 AM PDT by markomalley
[ Post Reply | Private Reply | View Replies]

To: markomalley

Free Republic is Cool


2 posted on 09/25/2012 6:22:19 AM PDT by al baby (“If Barack Obama has a Harvard law degree, he didn’t earn that. Somebody else made that happen.”)
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

If Steve Jobs were a 1% Republican,the liberal media would
be in a frenzy over the company’s use of slave labor in China.


3 posted on 09/25/2012 6:26:23 AM PDT by Dr. Ursus
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

Having an abysmally deficient vocabulary is apparently “cool.” It may even be “awesome.”


4 posted on 09/25/2012 6:29:27 AM PDT by txrefugee
[ Post Reply | Private Reply | To 1 | View Replies]

To: al baby

My beeber is presently stuned — that’s cool. I’m series.


5 posted on 09/25/2012 6:30:03 AM PDT by dayglored (Listen, strange women lying in ponds distributing swords is no basis for a system of government!)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Dr. Ursus

Steve Jobs is Cold


6 posted on 09/25/2012 6:31:49 AM PDT by al baby (“If Barack Obama has a Harvard law degree, he didn’t earn that. Somebody else made that happen.”)
[ Post Reply | Private Reply | To 3 | View Replies]

To: markomalley

“Cool” is what OTHER people label something that they like. As a user, I couldn’t possibly care less what other people think about my car, my computer, my tablet, my phone, my home or my lawn mower.

I bought them for ME, not for your approval.

If you don’t like Apple, please do not buy anything made by Apple. If you don’t like Virgin Airlines, please fly someone else. I, and my fellow passengers won’t miss you a bit. Like everything else - you tend to get what you pay for.


7 posted on 09/25/2012 6:32:30 AM PDT by Hodar (A man can fail many times, but he isn't a failure until he begins to blame somebody else.- Burroughs)
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

Apple’s stuff is innovative and just works. The buying and services experiences are almost always good. There are generally no buggy first releases. Our house is full of Apple products. Who gives a rat’s patootie about “cool”? “Cool” is not a reason to buy anything.

Except Presidents, of course. There “cool” matters a whole lot, and we’ve got the “coolest” one on the entire planet.


8 posted on 09/25/2012 6:32:36 AM PDT by ProtectOurFreedom
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

No, I bought apple (again) at $250 a share because I thought it would go up (I was told I was wrong to think that)


9 posted on 09/25/2012 6:32:41 AM PDT by Michael.SF. (Ambassador Stevens is dead and the Chevy Volt is alive!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: al baby
Free Republic is Cool

Probably, but the only way to know for sure is to count the number of tweets that say that.

10 posted on 09/25/2012 6:33:50 AM PDT by Fresh Wind ('People have got to know whether or not their president is a crook.' Richard M. Nixon)
[ Post Reply | Private Reply | To 2 | View Replies]

To: al baby

LOL!


11 posted on 09/25/2012 6:37:46 AM PDT by Tax-chick ("In the kingdom of the blind, sight is a crime and mentioning what you see is a gaffe.")
[ Post Reply | Private Reply | To 6 | View Replies]

To: al baby

Deadly cold!!


12 posted on 09/25/2012 6:39:04 AM PDT by ontap
[ Post Reply | Private Reply | To 6 | View Replies]

To: markomalley

Money quote:

‘Marcel Dansel argued that chasing cool is “...the central behavioural trait of teenagerhood” and this is the wish list born of extended adolescence.” ‘


13 posted on 09/25/2012 6:39:29 AM PDT by BwanaNdege (Man has often lost his way, but modern man has lost his address - Gilbert K. Chesterton)
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley
I personally don't buy Apple because for my needs it simply isn't worth the price one has to pay the other reason is their incredibly lack of the need to defend the concept of free enterprise against it's biggest opponents...The democrat party....while Microsoft is no better at least I am donating less money to the socialist side. I would really prefer a third option.
14 posted on 09/25/2012 6:45:05 AM PDT by ontap
[ Post Reply | Private Reply | To 1 | View Replies]

To: BwanaNdege

My Samsung Gravity III stops a hole in the IPhone 5, bigger screen , better GPS, faster, more memory, has had 4g since the Gravity S...hows that for cool, hipsters..oh yea you guys got Angry Birds before us Android folks /snark. Its fairly common knowledge, iPhones are for fags or women, not very cool for a guy not a poster child for Low-T.


15 posted on 09/25/2012 6:48:14 AM PDT by pburgh01
[ Post Reply | Private Reply | To 13 | View Replies]

To: al baby

Free Republic will always be cool.

That Apple IFReep thing is never gonna catch on. (hahaha)


16 posted on 09/25/2012 6:53:23 AM PDT by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 2 | View Replies]

To: pburgh01

The Samsung Gravity or Galaxy??


17 posted on 09/25/2012 6:56:49 AM PDT by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 15 | View Replies]

To: markomalley

Do you vote for an unqualified mulatto with an unknown background, because it’s cool?


18 posted on 09/25/2012 6:58:52 AM PDT by crosshairs (America: Once the land of the free. Still the home of the brave.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley

It hasn’t been all that long ago Apple was considered Dead, not Cool. It’s one of the great come back stories in American business.


19 posted on 09/25/2012 6:59:21 AM PDT by vortigern
[ Post Reply | Private Reply | To 1 | View Replies]

To: Michael.SF.

I got 50 shares at 217! I’m smiling now!

Although thinking about taking my gains now before the crash in November.


20 posted on 09/25/2012 6:59:37 AM PDT by Individual Rights in NJ (Want to join my new country in Greenland? Like the Danes will stop us; pft!)
[ Post Reply | Private Reply | To 9 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-8081-84 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson