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Posted on 01/09/2012 6:34:06 AM PST by Libloather
GM challenges German brands with small Cadillac
By Deepa Seetharaman and Ben Klayman
DETROIT | Mon Jan 9, 2012 7:55am EST
(Reuters) - General Motors Co proved with the Chevrolet Cruze it can build a top-selling compact car, cracking a market long dominated by Japanese brands.
Now the No.1 U.S. automaker is targeting the entrenched German luxury brands with a more nimble compact Cadillac.
The 2013 ATS is central to GM chief executive Dan Akerson's mission to refashion Cadillac into a global luxury brand by winning over younger buyers with a sportier image.
From the start, GM took aim at BMW's 3-Series, the dominant car in this segment along with the Mercedes-Benz C-Class. Luxury compacts make up two-thirds of the luxury car market in the United States, according to Autodata.
GM has failed in this segment before, however. In the early 1980s, GM launched the Cadillac Cimarron, which Time magazine in 2007 called one of the 50-worst cars ever built.
(Excerpt) Read more at reuters.com ...
Is that an expense pun?
BMW 3-series are the ground vehicles of choice for the F/A-18 jet jock community. Just sayin'.
Could’ve been, but just a typo.
“And I’m SURE the smart people at Government Motors won’t make that mistake again.”
Maybe the UAW might remember to put brakes on these cars...at least 90% of the time.
Sorry, but I’ve owned GM ju...er...cars.
Never again.
I’ll take a flooded Lexus before any GM ...er....thing.
Hey maybe we agree on something.
Automatic transmissions are boring.
Why don’t they just buy Saab.................back...................
“Now the No.1 U.S. automaker ......”
Toyota has been No. 1 for the last three years. Did GM retake the no. 1 slot in 2011?
“Now the No.1 U.S. automaker ......”
Toyota has been No. 1 for the last three years. Did GM retake the no. 1 slot in 2011?
I hope it’s not too late for Cadillac.
I recall shopping for my ‘97 Aurora back in the Twin Cities. I noticed the show room was populated with mostly geezers...
hehe
Not sayin’ they’re not great cars. The 3-series deserves its rep, especially the ones with bigger engines.
Just sayin’ cross-shopping with Caddies is a tall order with Infinti G and Lexus IS already out there.
Will be able to take a corner withouth wallowing through the bend? Will it NOT have horrid understeer?
Now, if Cadillac can just shoe-horn the 6.0 liter in the new compact...
True that; those are great cars. But I hope Caddy can make a dent in the market. I like the brand, and I like the styling of the newer stuff they're putting out.
What, no hybrid? What will Dear Leader say about that?
The Cadillac name has been synonymous with ‘geezer’ for a looong time......................
Perhaps they meant ‘domestic’......................
It’d better, if GM expects it to sell in Europe.
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