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KODAK IS DEAD
boblonsberry.com ^ | 10/03/11 | Bob Lonsberry

Posted on 10/03/2011 9:26:07 AM PDT by shortstop

My work is done.

Those words were some of the last penned by George Eastman. He included them in his suicide note.

They mark an ignoble end to a noble life, the leave taking of a truly great man.

The same words could now be said for the company he left behind.

My work is done.

For all intents and purposes, the Eastman Kodak Company is through. It has been mismanaged financially, technologically and competitively. For 20 years, its leaders have foolishly spent down the patrimony of a century’s prosperity. One of America’s bedrock brands is about to disappear, the Kodak moment has passed.

It is as wrong as suicide, and, like suicide, is the result of horrifically poor decisions, a fatal wound of self-infliction.

But George Eastman is not how he died, and the Eastman Kodak Company is not how it is being killed. Though the ends be needless and premature, they must not be allowed to overshadow the greatness that came before.

History testifies of the greatness of George Eastman.

It must also bear witness of the greatness of Kodak.

Few companies have done so much good for so many people, or defined and lifted so profoundly the spirit of a nation and perhaps the world. It is impossible to understand the 20th Century without recognizing the role of the Eastman Kodak Company.

Kodak served mankind through entertainment, science, national defense and the stockpiling of family memories.

Kodak took us to the top of Mount Suribachi and to the Sea of Tranquility. It introduced us to the merry old Land of Oz and to stars from Charlie Chaplin to John Wayne, and Elizabeth Taylor to Tom Hanks.

It showed us the shot that killed President Kennedy, and his brother bleeding out on a kitchen floor, and a fallen Martin Luther King Jr. on the hard balcony of a Memphis motel.

When that sailor kissed the nurse, and when the spy planes saw missiles in Cuba, Kodak was the eyes of a nation. From the deck of the Missouri to the grandeur of Monument Valley, Kodak took us there. Virtually every significant image of the 20th Century is a gift to posterity from the Eastman Kodak Company.

In an era of easy digital photography, when we can take a picture of anything at any time, we cannot imagine what life was like before George Eastman brought photography to people. Yes, there were photographers, and for relatively large sums of money they would take stilted pictures in studios and formal settings.

But most people couldn’t afford photographs, and so all they had to remember distant loved ones, or earlier times of their lives, was memory. Children could not know what their parents had looked like as young people, grandparents far away might never learn what their grandchildren looked like.

Eastman Kodak allowed memory to move from the uncertainty of recollection, to the permanence of a photograph.

But it wasn’t just people whose features were savable; it was events, the sacred and precious times that families cherish. The Kodak moment, was humanity’s moment. It was that place in time where there is joy, where life has its ultimate purpose.

From the earliest round Brownie pictures, to the squares of 126 and the rectangles of 35mm, Kodak let the fleeting moments of birthdays and weddings, picnics and parties, be preserved and saved. It allowed for the creation of the most egalitarian art form. Lovers could take one another’s pictures, children were photographed walking out the door on the first day of school, the person releasing the shutter decided what was worth recording, and hundreds of millions of such decisions were made.

And for centuries to come, those long dead will smile and dance and communicate to their unborn progeny. Family history will be not only names on paper, but smiles on faces.

Thanks to Kodak.

The same Kodak that served is in space and on countless battlefields. This company went to war for the United States and played an important part in surveillance and reconnaissance. It also went to the moon and everywhere in between.

All while generating a cash flow that employed countless thousands of salt-of-the-earth people, and which allowed the company’s founder to engage in some of the most generous philanthropy in America’s history. Not just in Kodak’s home city of Rochester, New York, but in Tuskegee and London, and at the Massachusetts Institute of Technology. He bankrolled two historically black colleges, fixed the teeth of Europe’s poor, and quietly did good wherever he could.

And Kodak made that possible.

While doing good, Kodak did very well.

And all the Kodakers over all the years are essential parts of that monumental legacy. They prospered a great company, but they – with that company – blessed the world.

That is what we should remember about the Eastman Kodak Company.

Like its founder, we should remember how it lived, not how it died.

My work is done.

Perhaps that is true of Kodak.

If it is, we should be grateful that such a company ever existed. We should rejoice in and show respect for that existence.

History will forget the small men who have scuttled this company.

But history will never forget Kodak.


TOPICS: Editorial; News/Current Events; US: New York
KEYWORDS: georgeeastman; kodak; newyork; ny; photography; rochester
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As a summer employee of Kodak during my college years, I can attest to the mismanagement I saw. Kodak had a military type organizational structure with layer upon layer of useless management. They were not prepared for changes in technology and competition. Fuji scared the daylights out of them and they went downhill from there. They didn't have a clue about how to right the ship. RIP Kodak.
1 posted on 10/03/2011 9:26:15 AM PDT by shortstop
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To: shortstop; Daffynition
Good riddance!

Kodak is one of the worst companies for enforced political correctness in the whole United States. I've been boycotting them for years. It serves them right that in concentrating on political correctness, they've lost the competitive edge to allow them to develop industry leading digital imaging products to replace their silver halide technologies. They've been living off their old reputation and goodwill for too long.

Here's a link to a related thread.

Kodak shares plunge as bankruptcy fears escalate
YahooFinance ^ | Sep 30, 2011 | MICHAEL LIEDTK
http://www.freerepublic.com/focus/f-chat/2787139/posts
Posted on 10/3/2011 10:48:51 AM by Daffynition

2 posted on 10/03/2011 9:40:08 AM PDT by Paleo Conservative
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To: shortstop

That actually made me tear up a bit.


3 posted on 10/03/2011 9:41:11 AM PDT by BigCinBigD
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To: shortstop
damn shame... RIP
4 posted on 10/03/2011 9:45:01 AM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: shortstop

The company either did not see or ignored the threat of the disruptive technology that was digital photography. Polaroid made the same mistake.


5 posted on 10/03/2011 9:45:08 AM PDT by Hacklehead (Had enough?)
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To: shortstop
I had a prof in B school that related his tale of doing some consulting work at Kodak. Raised his hand one day in an internal mtg and asked how they planned to approach the then-coming digital picture and print-at-home wave.

He said they looked at him like he was crazy and ignored him from there.

6 posted on 10/03/2011 9:46:48 AM PDT by Sam's Army
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To: shortstop

I agree. I have done business with them for years. Never in my career have a seen a more broken corporate culture. Every meeting has a “Cast of Thousands” where no one wants to make a decision. People change positions like Musical Chairs, and there is no accountability along the way. Once Rochester’s great employer, now a mere remnant of the past.........


7 posted on 10/03/2011 9:46:57 AM PDT by SixIron (Golf and liberal thinking- life's great frustrations)
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To: Hacklehead

Buggy whips are gone now too. Future shock.


8 posted on 10/03/2011 9:48:52 AM PDT by EggsAckley ( There's an Ethiopian in the fuel supply ! !)
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To: shortstop

In the mid-80s my group was working with Kodak on a new product line. We were going to purchase the product. One day a hatchet man showed up with the Kodak development team. The message was “you fund our remaining development and purchase the product at an inflated price and these people won’t get laid off.” We didn’t bite.


9 posted on 10/03/2011 9:50:22 AM PDT by NewHampshireDuo
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To: shortstop

I used Kodak slide film for years until I finally had to go with Fuji. Boy was Kodachrome a great product. I have color slides my Grandparents took from the mid 40’s that are so vibrant in color, you would have thought they were shot yesterday.

http://www.youtube.com/watch?v=wZpaNJqF4po


10 posted on 10/03/2011 9:50:50 AM PDT by Lazlo in PA (Now living in a newly minted Red State.)
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To: shortstop

I thought they had died a long time ago. I have not seen a roll of Verichrome Pan 127 roll film on the shelf in many years.


11 posted on 10/03/2011 9:51:52 AM PDT by Buckeye McFrog
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To: Paleo Conservative
Kodak is one of the worst companies for enforced political correctness in the whole United States.

Look for an Obama Bailout.

ML/NJ

12 posted on 10/03/2011 9:52:58 AM PDT by ml/nj
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To: shortstop

Hasselblad went to the moon.


13 posted on 10/03/2011 9:53:37 AM PDT by SpaceBar
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To: SixIron

This seems like a prime candidate for an Obama bail out. A mismanaged company in a dying industry in a reliably Democratic state.


14 posted on 10/03/2011 9:54:07 AM PDT by Friend of the Friendless (R-Illinois)
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To: shortstop

Kodak copiers were a silly misadventure.


15 posted on 10/03/2011 9:55:29 AM PDT by listenhillary (Look your representatives in the eye and ask if they intend to pay off the debt. They will look away)
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To: Paleo Conservative

It’s double heartbreak to see *American institutions* that us *oldsters* grew up with, and enjoyed their products for years and years, fall to the dust heap of history. Not having followed them for years, since I went digital, is no excuse for me not knowing how bad they had become.

Guess they join my brief lament for some newspapers I once enjoyed, American cars, and Stanley Tools.

I don’t like where we are going. Do you hear that USA? Breaks my heart.


16 posted on 10/03/2011 9:56:15 AM PDT by Daffynition (“There are no compacts between lions and men, and wolves and lambs have no concord.” ~ Homer)
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To: listenhillary

Kodak painted itself into a corner decades ago. They had one product and no competitive advantage in the market.


17 posted on 10/03/2011 9:57:00 AM PDT by Eric in the Ozarks
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To: shortstop

Google search for Kodak Political Correctness

http://www.google.com/#hl=en&sugexp=bvie&cp=18&gs_id=2j&xhr=t&q=kodak+political+correctness&pf=p&sclient=psy-ab&source=hp&pbx=1&oq=kodak+political+co&aq=0v&aqi=g-v1&aql=f&gs_sm=&gs_upl=&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=f898fa5c2f00d7d8&biw=1886&bih=1078


18 posted on 10/03/2011 9:58:43 AM PDT by Paleo Conservative
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To: shortstop

I agree about the layers of useless management. I worked at a subsidiary called ATEX all through the 1980’s. Same mentality there until almost 1990. Absolutely clueless. An article about a 10% RIF appeared in the Boston Globe the morning before it happened. Upper management dismissed the report. Because, as they said, “it was only a 9% RIF”.


19 posted on 10/03/2011 10:04:10 AM PDT by massgopguy (I owe everything to George Bailey)
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To: SpaceBar

Hasselbald did not make film. BTW, I’ve been given tours of both Hasselbald in Goethenberg and a Kodak plant in Rochester. Hasselbald was a like a hobby shop, Kodak was a real manufacturing facility. In the day.


20 posted on 10/03/2011 10:05:52 AM PDT by Lonesome in Massachussets (Ceterum autem censeo, Obama delenda est.)
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