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MSNBC Enters Phase Two of ‘Lean Forward’
TV Newser ^ | April 25, 2011 | Alex Werpin

Posted on 04/25/2011 12:18:17 PM PDT by Beaten Valve

MSNBC is entering the second phase of its “Lean Forward” branding campaign, its first without former 8 PM host Keith Olbermann.

Director Spike Lee is returning to helm the new ads, along with a new director of photography: Matthew Libatique, best known for his work on the film “Black Swan.”

The new ads focus on Chris Matthews, Lawrence O’Donnell, Rachel Maddow and Ed Schultz, and are set at various locales across the country, like the Hoover Dam:

(snip to video)

MSNBC president Phil Griffin spoke to B&C‘s Jon Lafayette about the new campaign (subscription required):

MSNBC President Phil Griffin says “Lean Forward” expresses a progressive, positive sensibility and a desire to work toward making America a better place. “This isn’t just a marketing tagline,” Griffin says. “It’s the way we want to approach how we do our job every day.”

It’s also the sort of marketing a channel can do when it’s gotten some ratings traction, he says. MSNBC is now the No. 2 news network behind Fox News Channel, ahead of CNN. “We’re finally part of the culture and people are aware of what we’re doing,” Griffin says, adding that the campaign’s first wave helped boost ratings and improve other measures of brand health.


TOPICS: News/Current Events
KEYWORDS: msnbc; progressive; rachelmaddow
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Yeah, this will really bring in more viewers...
1 posted on 04/25/2011 12:18:22 PM PDT by Beaten Valve
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To: Beaten Valve

This has to be satire.


2 posted on 04/25/2011 12:19:47 PM PDT by Patrick1 ("The problem with Internet quotations is that many are not genuine." - Abraham Lincoln)
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To: Beaten Valve

Phase Two “Bend Over”!


3 posted on 04/25/2011 12:21:13 PM PDT by US Navy Vet
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To: Beaten Valve

Lean over?

More like bend over.


4 posted on 04/25/2011 12:21:28 PM PDT by Maceman (Obama -- he's as American as nasi goreng)
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To: Beaten Valve

Something like: “We are a mouthpiece for the hardcore left and you neanderthal conservatives better get used to it.”
Bring it on, pukes.


5 posted on 04/25/2011 12:21:54 PM PDT by dainbramaged (Courage is fear holding on a minute longer - George S. Patton)
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To: Maceman
"Lean Forward" is a Democratic Talking point to lean forward into Democratic Socialism.

In other words, more of the same blah, blah, blah, if not more so.

6 posted on 04/25/2011 12:23:16 PM PDT by sr4402
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To: Beaten Valve

Phase 3 will be “Bend Over”.


7 posted on 04/25/2011 12:23:24 PM PDT by KoRn (Department of Homeland Security, Certified - "Right Wing Extremist")
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To: Beaten Valve

>The new ads focus on Chris Matthews, Lawrence O’Donnell, Rachel Maddow and Ed Schultz,<

Yup. Dumb, Dumber, Dumbest and absolutely Dumb.


8 posted on 04/25/2011 12:23:38 PM PDT by max americana (FUBO)
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To: Beaten Valve

Phase One: Lean Forward
Phase Two: Grab Your Ankles
Phase Three: BOHICA


9 posted on 04/25/2011 12:24:14 PM PDT by paulycy (Islamo-Marxism is Evil.)
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To: Maceman

Lean Left is more like it.

“Look, we’re just like you guys, no really!”


10 posted on 04/25/2011 12:24:33 PM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: Patrick1

Somebody put “progressive, positive sensibility” all in the same sentence - they gotta be pulling our lariats ;-)


11 posted on 04/25/2011 12:25:22 PM PDT by rockrr (Everything is different now...)
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To: Beaten Valve
The new ads focus on Chris Matthews, Lawrence O’Donnell, Rachel Maddow and Ed Schultz

MSNBC - "We're all white"

12 posted on 04/25/2011 12:25:43 PM PDT by BookmanTheJanitor
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To: US Navy Vet

“Phase Two “Bend Over”!

What a wonderful campaign slogan!


13 posted on 04/25/2011 12:26:24 PM PDT by OpusatFR
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To: Beaten Valve

The only “lean forwards” I do with MSNBC is when I can’t reach the remote to swwitch to FOX.


14 posted on 04/25/2011 12:26:37 PM PDT by Slump Tester (What if I'm pregnant Teddy? Errr-ahh -Calm down Mary Jo, we'll cross that bridge when we come to it)
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To: Beaten Valve

This might work for them. They might have 3 viewers instead of 2.


15 posted on 04/25/2011 12:26:44 PM PDT by digital-olive
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To: Beaten Valve
Most idiots careening down a ski slope 'lean forward' - they go faster. It's only when they discover that they've careened too far and have flown off a cliff, that they panic and try to put on the brakes, limbs akimbo.

Apparently some slick 'branding' ad-man (or hot ad-chick) has gotten to management and blown daisies up their keesters. It will just make their bottom line even worse.

16 posted on 04/25/2011 12:28:59 PM PDT by Gaffer
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To: Beaten Valve

Was Maddow in Holland, planting tulips on a dike?


17 posted on 04/25/2011 12:30:35 PM PDT by SirLurkedalot (Save a Koran, burn a Mosque)
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To: Beaten Valve

Progressives are merely Marxists in drag, every one of these maggots is a millionaire (Matthews, Maddow, Schultz, et al) who want to be the Nomenklatura when the Commie policies break down our currency and economy.

Liberalism is not compassionate, it’s a way to implement 100% control of life and death to bureaucrats and politicians.


18 posted on 04/25/2011 12:33:24 PM PDT by wac3rd (Somewhere in Hell, Ted Kennedy snickers....)
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To: SirLurkedalot

You owe me a keyboard...


19 posted on 04/25/2011 12:35:32 PM PDT by Night Hides Not (If Dick Cheney = Darth Vader, then Joe Biden = Dark Helmet)
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To: Beaten Valve

When was phase one?


20 posted on 04/25/2011 12:37:53 PM PDT by MNlurker
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