Skip to comments.
Sexualized (News) Anchors, Uninformed Male Viewers.
Wall Street Journal ^
| 2/3/2011
| Christopher Shea
Posted on 02/04/2011 10:31:28 AM PST by llevrok
Could it be that news producers who showcase attractive female anchors have goals beyond simply relating information? Let’s hope so, for their sake, because a new study finds that men remember less of the news when it’s read by an “anchorette”* wearing tight clothes and red lipstick than when its presented by the same woman in a shapeless jacket, without lip color.
Three hundred ninety men and women watched a real-life, attractive 24-year old news anchor present items about such subjects as the United Way, interest rates, and bird watching. She was made up in either a purposely “sexualized” or “unsexualized” way.
Unshockingly, men and women differed in their judgment of these personas. Men gave the unsexualized anchor a higher score for professionalism, for example, while women gave them the same ratings on that score. (On the other hand, men rated the unsexualized anchor higher as a potential war correspondent, or political reporter.)
The subjects were also asked multiple-choice questions about the news they’d heard, as well as about details about the newsreader’s appearance. Men got significantly more current-events questions right when they’d watched the non-sexy anchor, as opposed to the sexualized one (6.51, out of 10, versus 5.43). But they could recall more details about the sexy one.
The anchor’s grooming didn’t affect how much information female viewers absorbed, whether about interest rates, the United Way, or the anchor’s hair color.
*”Anchorette” isn’t my term, but rather the researchers’: “Sexual Cues Emanating From the Anchorette Chair: Implications for Perceived Professionalism, Fitness for Beat, and Memory for News” will appear in Communication Research
(Excerpt) Read more at blogs.wsj.com ...
TOPICS: Culture/Society
KEYWORDS: alinksytactics; alinsky; alinskyism; babes; discredit; drivebystudy; foxnews; freezeit; hitpiece; personalizeit; pickettarget; polarizeit; progressivism; rogerailes; rulesforradicals; saulalinsky
Navigation: use the links below to view more comments.
first previous 1-20, 21-40, 41-60, 61-67 next last
To: Mr. K
When I worked for a day with Laura Ingram I was impressed with her natural beauty..her skin is flawless.
41
posted on
02/04/2011 12:48:42 PM PST
by
Loud Mime
(If you don't believe in God, you will believe in government. Choose your "G")
To: llevrok
How stupid. If they were not “babes” men would not remember ANYTHING. Because they wouldn’t even be watching.
42
posted on
02/04/2011 1:05:55 PM PST
by
faucetman
(Just the facts ma'am, just the facts)
To: llevrok
Jenna Lee and Ainsley Earhardt.
(Sorry I can’t post pictures)
To: guinnessman
Jenna Lee
44
posted on
02/04/2011 1:40:17 PM PST
by
thefactor
(yes, as a matter of fact, i DID only read the excerpt)
To: guinnessman
Ainsley Earhardt
45
posted on
02/04/2011 1:42:40 PM PST
by
thefactor
(yes, as a matter of fact, i DID only read the excerpt)
To: dfwgator
The only french thing I would surrender to.
46
posted on
02/04/2011 1:44:01 PM PST
by
clbiel
(Hey Islam! Satan's on the line- says he's not giving back your religion without a fight.)
To: llevrok
=300>
Could this be what they are talking about?
47
posted on
02/04/2011 1:47:29 PM PST
by
bert
(K.E. N.P. N.C. D.E. +12 .....( History is a process, not an event ))
To: llevrok
Patty Ann Brown...girl next door...
48
posted on
02/04/2011 2:08:26 PM PST
by
y6162
To: llevrok
Megyn Kelley and Julie Banderas.
Hotties personfied and two of our greatest Hitizens.
49
posted on
02/04/2011 3:06:35 PM PST
by
Vendome
(Don't take life so seriously..... You won't live through it anyway.)
To: Liberty Valance
50
posted on
02/04/2011 3:07:42 PM PST
by
Vendome
(Don't take life so seriously..... You won't live through it anyway.)
To: Disambiguator
51
posted on
02/04/2011 3:10:48 PM PST
by
Vendome
(Don't take life so seriously..... You won't live through it anyway.)
To: ilgipper
52
posted on
02/04/2011 3:11:41 PM PST
by
Vendome
(Don't take life so seriously..... You won't live through it anyway.)
To: dfwgator
53
posted on
02/04/2011 3:13:33 PM PST
by
Vendome
(Don't take life so seriously..... You won't live through it anyway.)
To: y6162
54
posted on
02/04/2011 3:14:46 PM PST
by
Vendome
(Don't take life so seriously..... You won't live through it anyway.)
To: llevrok; a fool in paradise; JoeProBono
Uniformed Male Viewers?
To: llevrok
56
posted on
02/04/2011 4:44:54 PM PST
by
GenXteacher
(He that hath no stomach for this fight, let him depart!)
To: GenXteacher
More than a pair to draw to. That’s a full house !
57
posted on
02/04/2011 5:30:12 PM PST
by
llevrok
(So drink up, be crude, sleep late, urinate in public, and get the job done)
To: llevrok
I resent the implication here. I consider myself very well-informed. I watch the news for information and I stay close up to date on events. News is an important intellec... woah! Boobies!!! :-)
58
posted on
02/04/2011 5:42:40 PM PST
by
Ramius
(Personally, I give us... one chance in three. More tea?)
To: llevrok
59
posted on
02/04/2011 5:49:28 PM PST
by
grey_whiskers
(The opinions are solely those of the author and are subject to change without notice.)
To: llevrok
Julie Banderas. Too bad she’s married.
Navigation: use the links below to view more comments.
first previous 1-20, 21-40, 41-60, 61-67 next last
Disclaimer:
Opinions posted on Free Republic are those of the individual
posters and do not necessarily represent the opinion of Free Republic or its
management. All materials posted herein are protected by copyright law and the
exemption for fair use of copyrighted works.
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson
