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SF's Ban on Happy Meals Won’t Deter Lawsuit Accusing McDonald’s of ‘Brainwashing’ Kids
CNS News ^ | 11/3/2010 | Pete Winn

Posted on 11/05/2010 6:43:00 AM PDT by IbJensen

(CNSNews.com) - The Center for Science in the Public Interest said Thursday it plans to go ahead with its lawsuit against McDonald’s to ban children's Happy Meals, which include free toys.

On Tuesday, San Francisco became the first major U.S. city to pass a law regulating the practice of giving away free toys with restaurant meals for children.

Stephen Gardner, litigation director for CSPI, told CNSNews.com that his group applauds San Francisco’s action, but it won’t have any impact on the CSPI lawsuit, which is close to being filed.

“We have been talking with them (San Francisco) behind the scenes, encouraging them to move forward with this,” Gardner said. “It is a different piece of the puzzle than what our lawsuit will be, but it’s an important one.”

Gardner said he has lined up two plaintiffs -- a mother and a child -- and the details of when and where the lawsuit will be filed should be finalized in the next few weeks.

“The lawsuit is based on consumer protection laws, which say it is illegal to deceive consumers – in this case, children,” Gardner told CNSNews.com.

Happy Meals ads, Gardner claimed, are unfair to both children and parents.

“It’s a lay-down that children are deceived by this type of marketing because it’s not a theory but a scientific fact that young kids – 6, 4, even as high as 8 – do not understand advertising. They don’t know it’s advertising, their shields are not up and they just think it is a good message telling them to eat junk food. They are deceived,” he said.

“It is also unfair to their parents because it makes a parent’s job very hard and it inculcates a lifetime of Big Mac Attacks."

Gardner said the consumer activist group isn’t saying that parents don’t have a responsibility. “What we are saying is that it is also the responsibility of McDonald’s not to deceive our children. They both have responsibilities.”

Gardner accused McDonald’s of “effectively brainwashing” children.

“McDonald’s is ignoring its duty under consumer protection laws, so that it can market behind the parent’s back, effectively brainwashing the kid into being a little tiny viral marketer, going to the parents and making what may be a demand for the least of many evils, many problems that children face,” Gardner said.

McDonald’s is answering media inquiries with a statement.

“We are extremely disappointed with today's decision," McDonald's spokeswoman Danya Proud told CNSNews.com. "It’s not what our customers want, nor is it something they asked for.

“Public opinion continues to be overwhelmingly against this misguided legislation," she said. “Parents tell us it's their right and responsibility -- not the government's - to make their own decisions and to choose what’s right for their children.

“Credible and objective research demonstrates this proposal is unrealistic based on data showing that most children rarely eat a meal as detailed by the proposed ordinance.

“We are extremely proud of our Happy Meals which give our youngest guests wholesome food and toys of the highest quality. Getting a toy with a kid's meal is just one part of a fun, family experience at McDonald's."

The new ordinance, which passed the San Francisco Board of Supervisors on an 8-to-3 vote, sets standards for when toys may be given out with food.

Under the new rules, toys could be given away to children only if the meals have fewer than 600 calories, contain fruits and vegetables, and include beverages without excessive fat or sugar. The ordinance takes effect on Dec. 1.


TOPICS: Crime/Corruption; Culture/Society; Government; News/Current Events
KEYWORDS: ca; eurofrisco; mcdonalds; moonbatville; sf
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McDonalds should do smoething brave and daring for a change: send a message to San Fransissco: shut down all operations and NEVER return!
1 posted on 11/05/2010 6:43:03 AM PDT by IbJensen
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To: IbJensen

P.J. O’Rourke was right, liberalism sucks mainly because it’s no fun.


2 posted on 11/05/2010 6:45:36 AM PDT by jpf (me in 2012.)
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To: IbJensen

yeah we understand brainwashing

3 posted on 11/05/2010 6:45:39 AM PDT by Doogle ((USAF.68-73..8th TFW Ubon Thailand..never store a threat you should have eliminated))
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To: IbJensen

Is this for real? It has to be a joke. Nobody, no organization, can be that stupid.


4 posted on 11/05/2010 6:48:10 AM PDT by From The Deer Stand
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To: IbJensen

Perhaps SF should address the promotion of unsafe sex at countless Gay rallies.


5 posted on 11/05/2010 6:48:17 AM PDT by Huskrrrr
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To: IbJensen
The First Amendment only applies to pornography.
6 posted on 11/05/2010 6:49:46 AM PDT by E. Pluribus Unum ("Government has no other end, but the preservation of property." --John Locke)
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To: IbJensen

Sounds just like something straight out of Atlas Shrugged.


7 posted on 11/05/2010 6:49:58 AM PDT by Irenic
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To: IbJensen

McDonald’s needs to give San Francisco the finger and tell them to sit on it and rotate. On the other hand many San Fran’ers might enjoy that.


8 posted on 11/05/2010 6:51:07 AM PDT by FreedomGuru
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To: IbJensen

The left when it wants to adopt some crazy policy through DC, always cites the commerce clause. Since the “happy Meal” program is part of a national campaign by a company engaged in interstate commerce, why not just sue the city for violating the commerce clause?


9 posted on 11/05/2010 6:51:55 AM PDT by Mouton
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To: IbJensen

McDonalds is a very well run corporation. I would not want to get on their bad side. All of the McDonalds sites and buildings are corporate owned. The franchisee just leases the building and pays a fee to McDonalds. If they wanted they could close a store and have it raised in a week. They are that fast and good. So good luck SF. You may just wake the giant.


10 posted on 11/05/2010 6:54:06 AM PDT by 70th Division (I love my country but fear my government!)
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To: IbJensen
Next is banning salt in restaurants.
11 posted on 11/05/2010 6:54:42 AM PDT by AU72
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To: IbJensen

I emailed them and told them they should shut down in SF and expand in the suburbs around them.


12 posted on 11/05/2010 6:55:32 AM PDT by vicar7
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To: IbJensen
Gardner accused McDonald’s of “effectively brainwashing” children.

The Center For Pseudoscience has brainwashed more people more effectively than McDonald's could ever hope.
13 posted on 11/05/2010 6:55:39 AM PDT by Question Liberal Authority (Worst. Post-Racial. And Post-Partisan. Agent Of Hope And Change. EVER.)
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To: IbJensen

Yes we can suck all the fun times out of lives! If children are too fat is might be that they can’t play tag, play dodgeball, go out in the sun, ride a bike or do anything spontaneously that might be REMOTELY harmful or even politically incorrect...play soldier or cowboys and Indians for example. Or maybe another reason is that their MOTHERS are out mothering everybody else’s lives instead of having family dinners.


14 posted on 11/05/2010 6:57:38 AM PDT by Anima Mundi (If you try to fail and you succeed, what have you just done?)
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To: IbJensen

The brain washed kids grow up to be nonproductive, live on the streets and piss on the sidewalks.... good San Francisco citizens all.


15 posted on 11/05/2010 6:57:56 AM PDT by bert (K.E. N.P. N.C. +12 ..... Greetings Jacques. The revolution is coming)
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To: IbJensen

Another FReeper had the great idea of offering to sell the parents a toy for the child at the price of one penny. That would be a very successful hoot!


16 posted on 11/05/2010 6:57:56 AM PDT by paulycy (Demand Constitutionality. Save America From Bankruptcy.)
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To: Huskrrrr

Someone on our morning talk radio show said that maybe McDonald’s should substitute condoms for toys in their SF Happy Meals.


17 posted on 11/05/2010 6:58:48 AM PDT by surrey
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To: IbJensen

... and then target Apple for “brainwashing” adults.

Seriously, San Fran... you’re a punch line (and no one’s laughing in the sane parts of America).


18 posted on 11/05/2010 7:03:34 AM PDT by Trajan88 (www.bullittclub.com)
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To: Doogle
Liberals are upset about the brainwashing because they feel someone is working their side of the street without permission.

CC

19 posted on 11/05/2010 7:04:18 AM PDT by Celtic Conservative (Video, toto! infundibulus nimbus est!)
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To: IbJensen

Would you like some pot with those fries.


20 posted on 11/05/2010 7:05:18 AM PDT by Rogle
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