Posted on 10/04/2010 1:43:24 PM PDT by tobyhill
MSNBC, once the also-ran, now the No. 2 cable news channel, has a new tagline that embraces its progressive political identity.
The tagline, “Lean Forward,” will be publicly unveiled Tuesday, at the start of a two-year advertising campaign intended to raise awareness of the channel among viewers, advertisers and distributors.
The tagline “defines us and defines our competition,” said Phil Griffin, the president of MSNBC, his inference being that the Fox News Channel, the No. 1 cable news channel and a home for conservatives, is leaning backwards. Fox’s best-known tagline is “Fair and Balanced.”
Some of the new MSNBC ads include shots of President Obama on his election night; others, directed by the filmmaker Spike Lee, showcase hosts like Keith Olbermann and Rachel Maddow preparing for their nightly programs; and still others feature quotes like “the future belongs to the fearless.”
The multimillion-dollar campaign is a long time coming for the 14-year-old MSNBC, and particularly for Mr. Griffin, who has complained for years about not having more money to market the channel. With “Lean Forward,” MSNBC is following other cable channels that have found success by building easy-to-identify brands — think Bravo, TBS, HBO, or, Mr. Griffin freely admits, Fox News.
(Excerpt) Read more at nytimes.com ...
LEAN FORWARD. FALL ON YOUR FACE...................
Their programming defines them. That is why they have relatively few viewers.
“Lean Forward...”
“...and Reach Around.”
Lean forward? A march to socialism is to lean backwards to proven failed poilicies worldwide! What morons!
News Flash for MSNBC: A new tag line won’t help your ratings.
That’s it? Really!?!
Weak. So very very weak.
Lean forward = bend over.
Are we supposed to take that as an order?
“The tagline, “Lean Forward,” will be publicly unveiled Tuesday, at the start of a two-year advertising campaign intended to raise awareness of the channel among viewers, advertisers and distributors”
Good luck with that.
No way. They don’t have the common decency to give anyone a reach around.
Lean forward, grab your ankles, and you’ll be prepared for a dose of what the left has in store for all of us...
They kept it simple so Norah & Contessa could spell it.
“Lean Forward”....
how is that different from “Bend Over”?
LOL. Lean forward and change the channel to Fox.
To adequately and appropriately “define” their competition MSNBC would have to have a subtitle something like this...
“OUCH! THEY’RE KICKING OUR ASS!!!”
Thank you sir may I have another!!
What the f is “Lean Forward”?
FAIL!
Doesn’t the dude in back do the “reach around”?
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