Posted on 06/10/2010 7:28:39 AM PDT by jakerobins
Don't call it Chevy.
General Motors leaders are asking Chevrolet employees to refrain from the shorthand etched in America's consciousness for decades. Or, as the New York Times put it, "If General Motors has its way, you won't be driving your Chevy to the levee ever again."
The Times quoted this company memo sent Tuesday: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
(Excerpt) Read more at ajc.com ...
Chevrolet IS a French name ,, if I remember right the founder was Louis Chevrolet ,, Cadillac is a French name also.
I gave a girl a ride in my wagon
She crawled in and took control
She was tired ‘cause her mind was a-draggin’
I said, get some sleep and dream of rock and roll
‘Cause like a princess she was layin’ there
Moonlight dancin’ off her hair
She woke up and took me by the hand
She’s gonna love me in my Chevy van
And that’s all right with me
Her young face was like that of an angel
Her long legs were tanned and brown
Better keep your eyes on the road, son
Better slow this vehicle down
‘Cause like a princess she was layin’ there
Moonlight dancin’ off her hair
She woke up and took me by the hand
We made love in my Chevy van
And that’s all right with me
I put her out in a town that was so small
You could throw a rock from end to end
A dirt-road main street, she walked off in bare feet
It’s a shame I won’t be passin’ through again
‘Cause like a princess she was layin’ there
Moonlight dancin’ off her hair
She woke up and took me by the hand
We made love in my Chevy van
And that’s all right with me
‘Cause like a princess she was layin’ there
Moonlight dancin’ off her hair
She woke up and took me by the hand
We made love in my Chevy van
And that’s all right with me
I once worked for JVC (Victor Company of Japan) which was controlled by the Matsushita family of Matsushita Electric.
You may not have heard of them, but I bet you know the brand name they use in the U.S......Panasonic.
In the ‘80s they announced that they were going to drop the Panasonic name and replace it with Matsushita.
The roar of “ARE YOU CRAZY???!!!” finally crossed the Pacific and cooler (American) heads prevailed.
And you know....I don’t think Nissan ever fully recovered from dropping the Datsun label.
The same is true in Georgia.
Maybe Houston was founded by expat Georgians. :o)
I never understood the name change at Datsun either.
According to what I see on the Internet the Germans nowadays are just a bunch of spiky haired punk fags.
I live in ATL now. Here we say “coke” but it better be a real coca cola product — I think it’s probably against the law to drink anything else! Hee, hee!
And what, precisely, has this administration done that doesn't harm America, our icons, or our dreams?
“
Maybe Houston was founded by expat Georgians. :o)
“
“Gone To Texas”
reportedly a common sign on abandoned cabins in Tennessee back in the day.
Certainly on Davy Crockett's house.
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