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Susan Estrich: 'Lack of Diversity' at Apple Caused 'iPad' Name
NewsBusters ^ | February 3, 2010 | P.J. Gladnick

Posted on 02/03/2010 4:34:59 AM PST by PJ-Comix

There are some stories that make you cover your eyes with your hand and groan. And this column by Susan Estrich about what she thinks is the poorly named Apple iPad is definitely one of those. Here is Estrich putting on her feminist cap and making a very long stretch on blaming the name "iPad" on a "lack of diversity" at Apple:

Is there a woman in America who did not laugh, or at least roll her eyes, the minute she heard that the newest, hottest tablet computer from one of America's most ingenuous companies was going to sound like a feminine hygiene product? The iKotex is what most people I know are calling it, with apologies to Kotex.

So where were those women? The short answer is that, plainly, they were not in the room. Go to Apple's home page and look at the pictures and bios of key executives. I'll tell you who you'll find: Steve, Timothy, Scott, Jonathan, Ron, Bob, Peter, Mark, Philip, Bertrand and Bruce. All white, all men. If there is a "top" woman at Apple, at best she's No. 12.


(Excerpt) Read more at newsbusters.org ...


TOPICS: Culture/Society
KEYWORDS: apple; diversity; ilovebillgates; ipad; iwanthim; iwanthimbad; language; microsoftfanboys; susanestrich
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To: PJ-Comix

So is iTouch sexist then?

Susan can be iCracked.


21 posted on 02/03/2010 4:47:39 AM PST by IamConservative (Liberty is all a good man needs to succeed.)
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To: PJ-Comix

“Groan alert! Did anybody here think of “iKotex” when the “iPad” was revealed? “

Actually, no. Mind you I thought the name wasn’t very good. But it did fall right in line when the naming conventions that Apple has been using for some time.

But on the other hand iKotex, that is an hysterically funny name and I will use it from now on. If only to my friends.

In fact after reading this post to my wife she made the comment that “That is so typically sexist of me.” So in the vein of being “Politcally Correct”, I hereby nominate the name iCondom for any slide in bag/holder made exclusively for the iPad.


22 posted on 02/03/2010 4:47:56 AM PST by The Working Man (Any work is better than "welfare")
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To: PJ-Comix

Apple should throw a bone to Estrich by introducing the new Apple IDrunk.


23 posted on 02/03/2010 4:48:03 AM PST by Brytani (Support Allen West For Congress - www.allenwestforcongress.com)
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To: PJ-Comix

No, that is not what I thought.

...but it does sound like something a juvenile pre-teen would giggle about. Are there ANY adults in the liberal party?


24 posted on 02/03/2010 4:48:47 AM PST by KEmom (Please send viable Conservative candidates to Massachusetts!!)
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To: PJ-Comix
Hey...Susan...have a sip or two!


25 posted on 02/03/2010 4:49:17 AM PST by Focault's Pendulum (He's just a clueless hump. A dangerous clueless hump.)
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To: PJ-Comix
I'll tell you who you'll find: Steve, Timothy, Scott, Jonathan, Ron, Bob, Peter, Mark, Philip, Bertrand and Bruce. All white, all men. If there is a "top" woman at Apple, at best she's No. 12.

Typical liberal: her entire world is filtered through race and gender glasses.

26 posted on 02/03/2010 4:50:00 AM PST by Rummyfan (Iraq: it's not about Iraq anymore, it's about the USA!)
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To: PJ-Comix
Did anybody here think of "iKotex" when the "iPad" was revealed?

Not me... I suppose one must have a certain fixed mindset already to make that connection.

27 posted on 02/03/2010 4:50:53 AM PST by Rummyfan (Iraq: it's not about Iraq anymore, it's about the USA!)
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To: kevkrom

I didn’t even think of the iPod! You’re right about that... I actually think it’s pretty cool, and the name makes sense. I only hope the stylus/pen is easier to use than my daughter’s drawing tablet — my hand’s muscles seriously rejected using that as it was just awkward.


28 posted on 02/03/2010 4:51:29 AM PST by LibertyRocks (Anti-Obama Gear: http://cafepress.com/NO_ObamaBiden08)
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To: pieceofthepuzzle
Some people need to find a hobby or something to occupy their time.

Some people need to get back in the kitchen.

j/k

29 posted on 02/03/2010 4:51:32 AM PST by Straight Vermonter (Posting from deep behind the Maple Curtain)
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To: PJ-Comix
Did anybody here think of "iKotex" when the "iPad" was revealed?
Duh. First thought that crossed my mind; sounds like a feminine hygene product. More (max)ipad than tampon, though. Marketing screwed the pooch on this one (or they're BRILLIANT 'cause they have people talking about the product. Think of all the free publicity).
30 posted on 02/03/2010 4:52:39 AM PST by Peet (<- A.K.A. the Foundling)
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To: PJ-Comix

Never entered my mind...I thought launch pad, drawing pad, etc. I think Susan is showing she’s out of touch, because they aren’t called “pads” anymore, but “feminine products.”

If you google the word “pad” most search results have to do with P.A.D. (peripheral artery disease)...no mention of a Kotex. A few have to do with the iPad.


31 posted on 02/03/2010 4:53:14 AM PST by dawn53
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To: gwilhelm56

TamPod?


32 posted on 02/03/2010 4:53:58 AM PST by Clint N. Suhks ("YOU LIE! (09/09/09)" "NOT TRUE! (1/27/10)")
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To: PJ-Comix

I’d be willing to bet the majority of women do not use Kotex these days. But to be fair, in my day we did call them ‘pads’.


33 posted on 02/03/2010 4:54:04 AM PST by Protect the Bill of Rights
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To: PJ-Comix

While I don’t necessarily agree with her assessment of the leadership of Apple, I do think that the name “iPad” was a bland, lame stab at a name that they HAD to know would wind up being associated with...

...With...

...Well, you know.

I am also rather disappointed in the features (or lack there of) that this product has. It is like a kid who thinks “If people love the iPhone, they will love it more if we make it REALLY BIG!”
It was just this sort of thinking and hubris that produced the Lisa, and ultimately the decline of the company.

Is it possible that the iPad is Apple’s version of “Jumping the shark”?


34 posted on 02/03/2010 4:55:38 AM PST by Mr. Quarterpanel (I am not an actor, but I play one on TV)
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To: PJ-Comix

No, I just figured the pointing device would be called the “iTampon”.

}:-)4


35 posted on 02/03/2010 4:56:04 AM PST by Moose4 (Wasting away again in Michaelnifongville.)
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To: PJ-Comix

It’s an electronic pad of paper. Jeeeze, does everything in this moronic civilization begin and end with what Apple does and what self-anointed celebrities think????????


36 posted on 02/03/2010 4:57:51 AM PST by Doc Savage (SOBAMP!)
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To: PJ-Comix
'Lack of Diversity' at Apple Caused 'iPad' Name

Hahaha, maybe so, but not for the reason she thinks. It's not due to lack of women. Women don't make tampon jokes. No woman would have intercepted this one.

It's a lack of frat boys. Apple has too many effeminate holier-than-thou turtleneck wearing boys and not enough normal laugh-at-fart-jokes guys on staff.

37 posted on 02/03/2010 4:58:16 AM PST by krb (Obama is a miserable failure.)
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To: kevkrom; LibertyRocks
I assumed the Apple guys are nerds.

PADD (Personal Access Display Device) introduced on Star Trek: The Next Generation, 22 years ago now (I feel old)

38 posted on 02/03/2010 4:58:45 AM PST by Oztrich Boy (Don't panic, the lunatics are in charge and have everything in hand.)
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To: PJ-Comix

So now “pad” is the new “nigger?”


39 posted on 02/03/2010 4:59:44 AM PST by fwdude (It is not the liberals who will destroy this country, but the "moderates.")
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To: Clint N. Suhks
TamPod?

Ifemininehygeineproduct.

40 posted on 02/03/2010 4:59:53 AM PST by Focault's Pendulum (He's just a clueless hump. A dangerous clueless hump.)
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