Over the past several days as the U.S. Senate race in Massachusetts heated up, the available "inventory" of advertising spots to buy from the TV networks dried up.
And then disappeared entirely.
On cable we here at the Tea Party Express were not able to purchase any additional local spots. Zero. None. Nada.
Before the TV stations ran out of spots they were jacking their rates ever higher and higher. The cost for TV ads in the state skyrocketed to the point of costing around the same price as NATIONAL TV Ads.
And then it hit us: why not go and buy our spots on the NATIONAL cable networks. If they are going to cost almost as much, and if we can go buy ads that will run in Massachusetts (but that Martha Coakley's campaign had not thought to buy) - then it's a fantastic opportunity for us!
![](http://2.bp.blogspot.com/_fBSei86-ryQ/S1UDDJey2YI/AAAAAAAAAXs/KY0vS7w_4cs/s400/TPXScottBrown-FREEZEReidPelosi.jpg)
Since the local cable systems were "SOLD OUT" of advertising spots, then the only way to reach voters via cable channels was on NATIONAL programming.