Posted on 06/12/2009 7:35:16 PM PDT by traumer
ValuJet was reborn as AirTran. Philip Morris rechristened itself Altria. Blackwater became Xe.
Would a name change work for beleaguered General Motors?
It would mean casting aside a brand that stood for almost a century as a symbol of American industrial might, but some marketing experts say it might be just the thing to help the once-mighty automaker make a fresh start.
"If the goal is to try and put this company on a massive diet and just turn it into a smaller car manufacturing operation, I'm not sure there'd be that much harm in rebranding," said Jean-Pierre Dube, a University of Chicago marketing professor.
"The brand isn't in good shape," he said, "so they have little to lose."
With GM tarnished by its bankruptcy and its reputation for building cars no one wants, wiseacres have had no trouble coming up with new names.
There's Groveling Motors, after GM's appetite for federal bailouts. And General Moneypit. And, perhaps most popular, Government Motors -- after the taxpayers' major ownership stake.
With GM still righting itself, "it's just too soon" to think about a name change, company spokeswoman Susan Garontakos said. But she acknowledged the idea is part of discussions within the company.
"We know we want to reinvent the company and want to build it so that it's something that will show that GM is going to be the company of choice," she said.
In April, not long after taking the reins of GM from its ousted former leader, CEO Fritz Henderson was asked about the possibility and said it was "not something that's high on my list of things to do."
"Actually I haven't spent too much time worrying about the name of the company," he said. "We've only got so much time on our hands trying to get
(Excerpt) Read more at finance.yahoo.com ...
Yugo2. Just about adequately describes the engineering competence of the Obamaloon administration.
Heck, none of these clowns could pass calculus, let alone any hard engineering courses. That’s why they are politicians.
Marketing people, lawyers, and actors. None of them can stand the real world.
OFF....Obama’s F****** Folly
You all are trying to dignify them with cute plays on “GM.” Call it what it is, “Dead Company Walking.”
BM
Could stand for Barack Motors, or Bowel Movement.
OMG
FUBO motors
Excellent, but you forgot the women, children, gaylesbianbitransgendered, government licensing and the dot gov. so -
WCDMESHWCGLBTGLWW.gov - world citizens diversity motors for environmental sustainability and healthcare for the women, children, gay, lesbian, bisexual, transgendered and government-licensed-workmen of the world.gov
But I'm sure I'm still leaving someone out.
Dhimmi Motors? I Won Wagons? Kenya Klassy Kars? International Obama Union (IOU) Motors? Da New Cars (DNC)?
Mecca Motors? Locally-sourced, fair-trade, green, sustainable, emission-free, Congresssionally-mandated motors...
You might get one of these, a Roewe 550.
Not that he will care, of course; it is not about 'why' he fails; or the economy fails; but only about Obama's agenda. . .
“FUBO”
I think that is the best one so far. “For Us Buy Obama” (I’ll leave the other interpretation alone). :^)
The good news is that if they take your modified suggestion, tee shirts are already available for workers on the assembly line:
Effed up by obama motors
or
Effed by obama motors.
It works either way.
F Baracks Oligarchy
“Empty Suit Motors” ( E.S.M. )
“Screw The Workers” ( S.T.W. )
“The Chosen One Motors” ( T.C.O.M. )
“Cluejess Motors Corporation” ( C.M.C. )
thats close
Matchbox Motors
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.