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Should the new GM start with a new name?
Yahoo ^

Posted on 06/12/2009 7:35:16 PM PDT by traumer

ValuJet was reborn as AirTran. Philip Morris rechristened itself Altria. Blackwater became Xe.

Would a name change work for beleaguered General Motors?

It would mean casting aside a brand that stood for almost a century as a symbol of American industrial might, but some marketing experts say it might be just the thing to help the once-mighty automaker make a fresh start.

"If the goal is to try and put this company on a massive diet and just turn it into a smaller car manufacturing operation, I'm not sure there'd be that much harm in rebranding," said Jean-Pierre Dube, a University of Chicago marketing professor.

"The brand isn't in good shape," he said, "so they have little to lose."

With GM tarnished by its bankruptcy and its reputation for building cars no one wants, wiseacres have had no trouble coming up with new names.

There's Groveling Motors, after GM's appetite for federal bailouts. And General Moneypit. And, perhaps most popular, Government Motors -- after the taxpayers' major ownership stake.

With GM still righting itself, "it's just too soon" to think about a name change, company spokeswoman Susan Garontakos said. But she acknowledged the idea is part of discussions within the company.

"We know we want to reinvent the company and want to build it so that it's something that will show that GM is going to be the company of choice," she said.

In April, not long after taking the reins of GM from its ousted former leader, CEO Fritz Henderson was asked about the possibility and said it was "not something that's high on my list of things to do."

"Actually I haven't spent too much time worrying about the name of the company," he said. "We've only got so much time on our hands trying to get

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: News/Current Events
KEYWORDS: generalmotors; gm; obamamobile; tcfkagm
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To: traumer

Yugo2. Just about adequately describes the engineering competence of the Obamaloon administration.

Heck, none of these clowns could pass calculus, let alone any hard engineering courses. That’s why they are politicians.


41 posted on 06/12/2009 7:50:18 PM PDT by Da Coyote
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To: traumer

Marketing people, lawyers, and actors. None of them can stand the real world.


42 posted on 06/12/2009 7:51:27 PM PDT by ecomcon
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To: traumer

OFF....Obama’s F****** Folly


43 posted on 06/12/2009 7:51:30 PM PDT by Doogle (USAF.68-73..8th TFW Ubon Thailand..never store a threat you should have eliminated))
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To: traumer

You all are trying to dignify them with cute plays on “GM.” Call it what it is, “Dead Company Walking.”


44 posted on 06/12/2009 7:51:46 PM PDT by Doug Loss
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To: traumer

BM

Could stand for Barack Motors, or Bowel Movement.


45 posted on 06/12/2009 7:51:53 PM PDT by null and void (We are now in day 144 of our national holiday from reality.)
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To: traumer

OMG


46 posted on 06/12/2009 7:54:04 PM PDT by traumer
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To: Doogle

FUBO motors


47 posted on 06/12/2009 7:56:26 PM PDT by mamelukesabre (Si Vis Pacem Para Bellum (If you want peace prepare for war))
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To: mamelukesabre
WCDMESHWW - world citizen’s diversity motors for environmental sustainability and healthcare for the workmen of the world.

Excellent, but you forgot the women, children, gaylesbianbitransgendered, government licensing and the dot gov. so -

WCDMESHWCGLBTGLWW.gov - world citizen’s diversity motors for environmental sustainability and healthcare for the women, children, gay, lesbian, bisexual, transgendered and government-licensed-workmen of the world.gov

But I'm sure I'm still leaving someone out.

48 posted on 06/12/2009 7:56:58 PM PDT by Talisker (When you find a turtle on top of a fence post, you can be damn sure it didn't get there on it's own.)
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To: traumer

Dhimmi Motors? I Won Wagons? Kenya Klassy Kars? International Obama Union (IOU) Motors? Da New Cars (DNC)?
Mecca Motors? Locally-sourced, fair-trade, green, sustainable, emission-free, Congresssionally-mandated motors...


49 posted on 06/12/2009 7:57:23 PM PDT by 2ndDivisionVet ("The unarmed man is not just defenseless - he is also contemptible." Machiavelli)
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To: remaxagnt

You might get one of these, a Roewe 550.

50 posted on 06/12/2009 7:58:46 PM PDT by Navy Patriot (Prowd gaduate of a Calefornica publik skewl.)
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To: traumer
That works; but think Obama should bear the responsibility here; better to make it Obama Motors; so that when Obama's self-serving business model fails; he can at least be on the hook for the 'why'.

Not that he will care, of course; it is not about 'why' he fails; or the economy fails; but only about Obama's agenda. . .

51 posted on 06/12/2009 7:59:06 PM PDT by cricket ('Don't bow for me . . Obama ' (America's 'sorry' President))
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To: mamelukesabre

“FUBO”

I think that is the best one so far. “For Us Buy Obama” (I’ll leave the other interpretation alone). :^)


52 posted on 06/12/2009 8:00:45 PM PDT by eyedigress
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To: 2ndDivisionVet

53 posted on 06/12/2009 8:01:13 PM PDT by traumer
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To: mamelukesabre
"...FUBO MOTORS..."


The good news is that if they take your modified suggestion, tee shirts are already available for workers on the assembly line:


54 posted on 06/12/2009 8:02:31 PM PDT by Blue Jays (Rock Hard, Ride Free)
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To: Blue Jays

Effed up by obama motors

or

Effed by obama motors.

It works either way.


55 posted on 06/12/2009 8:05:35 PM PDT by mamelukesabre (Si Vis Pacem Para Bellum (If you want peace prepare for war))
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To: traumer
In line with the government's intentions for the company, Green Metro-cars would be nausea inducing.
56 posted on 06/12/2009 8:10:15 PM PDT by JimSEA
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To: mamelukesabre

F Baracks Oligarchy


57 posted on 06/12/2009 8:10:16 PM PDT by eyedigress
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To: traumer

“Empty Suit Motors” ( E.S.M. )

“Screw The Workers” ( S.T.W. )

“The Chosen One Motors” ( T.C.O.M. )

“Cluejess Motors Corporation” ( C.M.C. )


58 posted on 06/12/2009 8:12:41 PM PDT by chiefqc
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To: mamelukesabre

thats close


59 posted on 06/12/2009 8:14:08 PM PDT by Doogle (USAF.68-73..8th TFW Ubon Thailand..never store a threat you should have eliminated))
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To: traumer

Matchbox Motors


60 posted on 06/12/2009 8:14:21 PM PDT by Three if by government
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