Posted on 05/28/2009 6:48:16 AM PDT by rightwingintelligentsia
Now that Memorial day has passed, Levi's has begun outfitting its mannequins in white. This year, however, the bright color doesn't just represent the beginning of the summer or a nice accent for denim. Rather, the jean giant has also begun using white to demonstrate its support for gay marriage.
The White Knot program encourages people to demonstrate their solidarity with marriage equality by wearing a small piece of knotted white ribbon. A subtle symbol, white knots have appeared on the clothing of celebrities ranging from New York's Mayor Michael Bloomberg to comedienne Kathy Griffin. And now, of course, they are appearing on hundreds of Levi's mannequins.
This is an interesting move for the company. While Levi's once represented the pinnacle of jean fashion, it has long since been replaced by an endless procession of other brands.
Current favorites, including Rock & Republic, Diesel, 7 For All Mankind, and True Religion are priced far out of the range of most Levi's. Moreover, the company's decision to launch its "Signature" line, which is primarily marketed through Wal-Mart and other discount retailers, could be regarded as an admission that the company is permanently positioning itself as a mass-market brand.
(Excerpt) Read more at walletpop.com ...
They were founded during the Gold Rush, IIRC.
San Francisco had not yet become a haven for homosexuals.
However, over time, the local politics of SF infiltrated Levis at the corporate level.
And I just sent them an email telling them why.
"Why are you perpetuating perversion with your white knot program? Stick to making jeans and stay out of politics. Wranglers for me until you stop this program."
Garde la Foi, mes amis! Nous nous sommes les sauveurs de la République! Maintenant et Toujours!
(Keep the Faith, my friends! We are the saviors of the Republic! Now and Forever!)
LonePalm, le Républicain du verre cassé (The Broken Glass Republican)
A totally rational decision, considering its genesis. And there are a lot more of us than there are of them, consumer-wise.
Having said that, it may be actually be positioning itself for extinction, ironically, mimicking the biological imperative of the pervert crowd.
Make your choices and take your chances.
Meanwhile, black knots anyone?
I am precisely going to wear a black knot.
As long as it's small and subtle.
: )
I just love the image-over-substance-crowd. Time to join them. The black ribbon works for me on so many levels...
Yep, me too. Screw Levi’s if they’re going to cater to the homos. I can get jeans from their competitors.
I haven’t bought Levi’s for years. They lost me when they withdrew their support for the Boy Scouts.
“image-over-substance”
LOL....so true....so true...
Just make sure that the knot is well-worn.
That way your message will be:
I'm a Frayed Knot.
Kmart also sells Levis.
I used to buy Levis exclusively, but haven’t bought any in years. Their quality really went down the tubes when they stopped making them in the US. And since the Boy Scouts fiasco, not to mention this “white knot” crap, it’s certain that I won’t be buying Levis anytime soon!
They also make Dockers do they not?
All right; any suggestions for an alternative to Dockers?
Gay marriage had a long an proud tradition in ancient civilizations. Why Sodom and Gomorrah were powerful cities that . . . never mind.
No more Levi`s here with their gay pandering
Dickies make some great pants that last forever
When a company deliberately goes out of its way to anger the majority of its potential customers to please a distinct minority, they are begging for extinction. I think I see a pattern.
Shouldn’t it be a brown knot instead?
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