Posted on 05/12/2009 10:18:29 AM PDT by FromLori
Playboy Enterprises Inc. is considering reducing the circulation of its namesake magazine, cutting its frequency and raising prices as a diminishing print audience and advertising declines weigh on the adult-entertainment company. On Monday Playboy posted a net loss of $13.7 million, or 41 cents per share, for the first quarter, compared with a net loss of $4.2 million, or 13 cents per share, a year earlier. The latest results included $8.7 million in impairment and restructuring charges. Jerome Kern, Playboy's interim chairman and chief executive officer since Christie Hefner stepped down at the end of last year, said in a conference call with analysts that while the magazine is important to the company's image and brand, "it is clear that this company cannot continue to sustain significant losses in a business that now comprises less than one quarter of the company's revenue base." Playboy magazine, which has a guaranteed circulation of 2.6 million, this summer will combine its July and August issues to save money on printing and distribution, a move it says could be a precursor to a permanent curtailing of frequency. In recent years, Playboy has seen its audience decline due to the proliferation of options for adult content. In response, the company has implemented extensive cost-cutting efforts.
(Excerpt) Read more at online.wsj.com ...
I’ll consider picking up some of their weaker assets.
FREE Internet porn has cut down on their audience of paying customers.
I no longer read them for the articles...
Times are getting tough, not even T&A is selling.
Die Playboy. More lefty vermin exploiting women.
They need more articles. Thats why I read the magazine.
Apparently, you're in good company. Why pay for Playboy, when so many comparable "articles" are available free on line?
I cancelled my subscription YEARS ago. Every article is an attack on anything related to conservatives. Their airbrushed “bimbo of the month” is not enough to keep me interested.
They had “articles”?????
They need better porn!
I didn’t know Hugh Hefner was abducting women and making them take their clothes off at gunpoint. Bad Hef.
The cost of advertising is unreal. If I wanted to run full page ads in horse magazines, it would cost about $6,000.00 per page, per magazine. There are about 10 magazines per state across the country. The only ones that really make the money are the magazines.
The last Playboy Mag I saw (and only the cover, behind the cash register) was at Tony’s barber shop, in the 1970’s, when Dad took me for hair cuts.
>> Snicker sorry fellows
I seldom pick one up, and then just for the articles.
They could probably save lots of money by cutting out all those expensive photo spreads and leaving the excellent journalism intact.
With plenty of free T&A available online, and without the potentially embarrassing trip to the newsstand, is anyone really surprised?
They are angling for a bailout.
Wonder how much Hef’s making on his Playboy Channel and DVD’s of the Girls Next Door.
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