Posted on 01/14/2009 10:28:41 AM PST by upchuck
NEW YORK -- President-elect Barack Obama is on his way to the big screen, thanks to a deal between MSNBC and Screenvision that will put the news channel's inaugural coverage in 27 theaters around the country.
Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by 11 exhibitor partners in 21 markets. Midday Tuesday isn't necessarily a big movie time, so it helps to fill the theater -- and boost popcorn and soda sales -- at a time when it's not usually busy.
That means that Keith Olbermann, Rachel Maddow, Chris Matthews and other MSNBC and NBC personalities will play the big movie screen in addition to the usual MSNBC cable and satellite stream. MSNBC won't be in high-definition until the second quarter, but both the channel and Screenvision say the quality will still be high.
"It'll look great," MSNBC president Phil Griffin said. "We're thrilled about it."
Screenvision was approached by MSNBC last year about carrying the coverage in some of the same theaters that take Screenvision's preroll video, executive vp exhibitor relations Darryl Schaffer said. Since August 2007, Screenvision has had an alternative programming division that has exhibited New York Mets baseball games, operas and other events live via movie theaters. Schaffer said that Screenvision had the capability to do as many as 200 locations, though MSNBC was looking for a smaller event than that.
For MSNBC, it's a chance to continue the momentum that vaulted it into the fastest-growing channel in all of cable in 2008. That's the strategy, and Griffin said Monday afternoon to expect more in 2009 to build MSNBC's brand.
"We want to reach people we've never reached before," Griffin said. "We're going to do numerous things like that to get our name out there. Ubiquity is the name of the game in 2009."
Slick media driven Marketing!
This is a run-away machine which will slay us all if we don't stop it now while we still have the strength to stand up and fight.
Any excuse for workers across the country to demand paid time off from work to go watch. No good enough in the office, get the whole day off is needed!
Unvelievable!! Actually - why am I NOT surprised?!
Truthfully, I will be FAR AWAY from ANY radio, tv, and now movie theater that day....you can be sure of that. I’ll find other “pleasant jobs” to do, such as... cleaning my toilets, etc.
*although - the only thing that I would be interested in watching is the traditional farewell wave, etc., from the Bushes - but - in order to watch that - I’d have to watch the rest.....don’t think I can stomach it.
Buy a sock monkey and call him Bamba.
11. FREEP the theatre
Actually,they need the Bugs Bunny theme song!
As a comedy?
Hopey Changemas, Comrades!
It’ll look great,” MSNBC president Phil Griffin said. “We’re thrilled about it.”.....
I’m so thrilled, I’m going to watch snow melt instead!
I really don’t think the obsession is with the people, it’s with those that believe they can prosper from it.
Seeing as his base is notorious for talking throughout movies when they attend them I suppose this would likely be no different.
Dufus Alert!.....
And those who think to share power.
And how did things go for Il Duce?
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