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Obama inauguration to air in theaters [Barf Alert]
Hollywood Reporter ^ | Jan 12, 2009 | Paul J. Gough

Posted on 01/14/2009 10:28:41 AM PST by upchuck

NEW YORK -- President-elect Barack Obama is on his way to the big screen, thanks to a deal between MSNBC and Screenvision that will put the news channel's inaugural coverage in 27 theaters around the country.

Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by 11 exhibitor partners in 21 markets. Midday Tuesday isn't necessarily a big movie time, so it helps to fill the theater -- and boost popcorn and soda sales -- at a time when it's not usually busy.

That means that Keith Olbermann, Rachel Maddow, Chris Matthews and other MSNBC and NBC personalities will play the big movie screen in addition to the usual MSNBC cable and satellite stream. MSNBC won't be in high-definition until the second quarter, but both the channel and Screenvision say the quality will still be high.

"It'll look great," MSNBC president Phil Griffin said. "We're thrilled about it."

Screenvision was approached by MSNBC last year about carrying the coverage in some of the same theaters that take Screenvision's preroll video, executive vp exhibitor relations Darryl Schaffer said. Since August 2007, Screenvision has had an alternative programming division that has exhibited New York Mets baseball games, operas and other events live via movie theaters. Schaffer said that Screenvision had the capability to do as many as 200 locations, though MSNBC was looking for a smaller event than that.

For MSNBC, it's a chance to continue the momentum that vaulted it into the fastest-growing channel in all of cable in 2008. That's the strategy, and Griffin said Monday afternoon to expect more in 2009 to build MSNBC's brand.

"We want to reach people we've never reached before," Griffin said. "We're going to do numerous things like that to get our name out there. Ubiquity is the name of the game in 2009."


TOPICS: Crime/Corruption; News/Current Events; Political Humor/Cartoons; Politics/Elections
KEYWORDS: bhoinauguration; obamamessiah
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To: upchuck

Go register here:

http://www.msnbcevents.com/

Then don’t go!!!


21 posted on 01/14/2009 10:44:12 AM PST by NowApproachingMidnight (Sell the left short this cycle.)
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To: upchuck
BACK TO THE FUTURE


22 posted on 01/14/2009 10:44:20 AM PST by Iron Munro (Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself)
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To: upchuck
Next week: Nurenberg rallies..
23 posted on 01/14/2009 10:44:33 AM PST by sheik yerbouty ( Make America and the world a jihad free zone!)
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To: CitizenM
This is just getting to be tooooo much with the Obama adoration/fascination obsession!

Slick media driven Marketing!

This is a run-away machine which will slay us all if we don't stop it now while we still have the strength to stand up and fight.

24 posted on 01/14/2009 10:44:59 AM PST by yoe (America First and Foremost!)
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Comment #25 Removed by Moderator

To: upchuck

Any excuse for workers across the country to demand paid time off from work to go watch. No good enough in the office, get the whole day off is needed!


26 posted on 01/14/2009 10:47:24 AM PST by George from New England (escaped CT 2006; now living north of Tampa Bay)
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To: upchuck

Unvelievable!! Actually - why am I NOT surprised?!

Truthfully, I will be FAR AWAY from ANY radio, tv, and now movie theater that day....you can be sure of that. I’ll find other “pleasant jobs” to do, such as... cleaning my toilets, etc.

*although - the only thing that I would be interested in watching is the traditional farewell wave, etc., from the Bushes - but - in order to watch that - I’d have to watch the rest.....don’t think I can stomach it.


27 posted on 01/14/2009 10:47:30 AM PST by MasonGal
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To: Dallas59

Buy a sock monkey and call him Bamba.


28 posted on 01/14/2009 10:47:40 AM PST by 70th Division (I love my country but fear my government!)
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To: Dallas59

11. FREEP the theatre


29 posted on 01/14/2009 10:48:44 AM PST by EBH ( Directive 10-289)
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To: reagan_fanatic

Actually,they need the Bugs Bunny theme song!


30 posted on 01/14/2009 10:49:27 AM PST by Dr. Ursus
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To: upchuck

As a comedy?


31 posted on 01/14/2009 10:50:07 AM PST by Da Coyote
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To: upchuck

Hopey Changemas, Comrades!


32 posted on 01/14/2009 10:52:37 AM PST by Army Air Corps (Four fried chickens and a coke)
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To: upchuck
I'll just wait to watch his impeachment hearings in 3D.


33 posted on 01/14/2009 10:53:08 AM PST by Starfleet Command
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To: upchuck

It’ll look great,” MSNBC president Phil Griffin said. “We’re thrilled about it.”.....

I’m so thrilled, I’m going to watch snow melt instead!


34 posted on 01/14/2009 10:53:15 AM PST by AngelesCrestHighway
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To: CitizenM

I really don’t think the obsession is with the people, it’s with those that believe they can prosper from it.


35 posted on 01/14/2009 10:54:17 AM PST by stuartcr (If the end doesn't justify the means...why have different means?)
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To: upchuck

Seeing as his base is notorious for talking throughout movies when they attend them I suppose this would likely be no different.


36 posted on 01/14/2009 10:54:28 AM PST by misterrob (Smooth talkers win at singles bars and in politics .. often with similar outcomes for the listener)
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To: upchuck

Dufus Alert!.....


37 posted on 01/14/2009 10:54:31 AM PST by AngelesCrestHighway
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Comment #38 Removed by Moderator

To: stuartcr

And those who think to share power.


39 posted on 01/14/2009 10:57:07 AM PST by Niuhuru (Fine, here's my gun, but let me give you the bullets first. I'll send them to you through the barrel)
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To: wolf24

And how did things go for Il Duce?


40 posted on 01/14/2009 10:59:10 AM PST by Army Air Corps (Four fried chickens and a coke)
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