Free Republic
Browse · Search
News/Activism
Topics · Post Article

To: KevinB
Way back when Couric first signed her deal with CBS, I read an article in a media business journal in which the author made the case that CBS really didn't have the ratings for their evening news in mind when they signed her. Their primary objective in signing her was to get her away from NBC so that CBS could make a dent in NBC's ratings for the "Today" show.

I wouldn't be surprised if this were the case. Those early AM shows are probably a far more lucrative market for the networks than their evening news.

22 posted on 04/11/2008 3:54:15 AM PDT by Alberta's Child (I'm out on the outskirts of nowhere . . . with ghosts on my trail, chasing me there.)
[ Post Reply | Private Reply | To 7 | View Replies ]


To: Alberta's Child
Those early AM shows are probably a far more lucrative market for the networks than their evening news.

When I was a kid, watching the evening news was a standard part of my parent's day (and a good time to do my homework). Now, by the time 7pm rolls around, I already know the day's big events, what the market did, if any bad storms are coming, etc. I have absolutely no reason to waste an hour of my precious time watching evening news. I wonder which network will be the first to ditch the format - maybe gradually, like replacing it with a daily news magazine, like E! (and about as deep).

46 posted on 04/11/2008 5:58:57 AM PDT by meowmeow (In Loving Memory of Our Dear Viking Kitty (1987-2006))
[ Post Reply | Private Reply | To 22 | View Replies ]

Free Republic
Browse · Search
News/Activism
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson