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The Hydrox Cookie Is Dead, and Fans Won't Get Over It
WSJ ^ | 1/21/08 | CHRISTOPHER RHOADS

Posted on 01/20/2008 9:12:55 PM PST by BurbankKarl

Robert Fliegel was craving a Hydrox. The 52-year-old computer consultant says he always liked the way the chocolate sandwich cookie, which he found crisper than Oreos, "stood up to the milk" when dunked.

But Mr. Fliegel, who used to be able to devour an entire package of the crème-filled biscuits in a sitting, couldn't find them in any stores near his East Stroudsburg, Pa., home.

Only when he went online a few months ago to try to order some did he learn the truth: Hydrox is dead.

In 2003, without warning or announcement, Kellogg Co. killed off the cookie -- by then rechristened Droxies -- after failing to gain ground against the dominant Oreo, one of the country's best-selling snack foods.

While aware that Hydrox cookies were becoming harder to find, many of their fans are learning only now they are gone.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Miscellaneous
KEYWORDS: bentons; cookies; foodpolice; hydrox; junkfood; kellogg; oreos; snacks; trybentons
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1 posted on 01/20/2008 9:12:56 PM PST by BurbankKarl
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To: WakeUpAndVote; Skyraider

Did you two know this???


2 posted on 01/20/2008 9:14:02 PM PST by Old Sarge (This tagline in memory of FReeper 68-69TonkinGulfYachtClub)
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To: Old Sarge

I just have a hunch it is because of the soon coming war against trans fats. That deliscious “creme” filling in those types of cookies (including Oreos and my favorite “Nutter Butters”) are nothing but trans fats. I bet Kelloggs was just making a pre-emptive move in killing of Hydrox. Sad.


3 posted on 01/20/2008 9:17:23 PM PST by Anitius Severinus Boethius
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To: BurbankKarl

That is sad. I used to love Hydrox. I ate them all the time before I got too fat and stopped eating cookies.

Much better than Oreos. They did not get bendable soggy a day after opening the package.

:(


4 posted on 01/20/2008 9:17:44 PM PST by KarenMarie
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To: BurbankKarl

I’m still PO’ed that my favorite peppermint patty disappeared. “Schraft” I think. Been gone at least twenty years.


5 posted on 01/20/2008 9:18:00 PM PST by matthew fuller (Fred Thompson/ John Bolton 2008)
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To: KarenMarie

Further down the article is states that they are produced only as filler for Cookies and Cream Ice Cream.....but doesnt say what brand.


6 posted on 01/20/2008 9:19:39 PM PST by BurbankKarl
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To: BurbankKarl

I wasn’t a big fan of Hydrox as a kid, but I liked the name (am I the only one who thought the name sounded like rocket fuel?). I loved Maurice Lenell cookies and I try to pick some up anytime I travel near Chicago.


7 posted on 01/20/2008 9:20:51 PM PST by Kirkwood
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To: BurbankKarl; Lijahsbubbe; aculeus; dighton; martin_fierro
But Mr. Fliegel, who used to be able to devour an entire package of the crème-filled biscuits in a sitting, couldn't find them in any stores near his East Stroudsburg, Pa., home.

Ugh. Was this on an episode of Big Medicine?

8 posted on 01/20/2008 9:22:18 PM PST by Ezekiel
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To: matthew fuller

I know how you feel, I am hacked at Brachs. A few years ago they stopped making most of their boxed chocolates, and thus left from my Christmas traditions their mixed chocolate assortments, and most painful, their chocolate covered cherries. No one makes chocolate covered cherries like Brachs did, at least no one I’ve found yet.


9 posted on 01/20/2008 9:23:30 PM PST by Anitius Severinus Boethius
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To: BurbankKarl

Hydrox sounds like a kitchen cleaning solution.

(They tasted like inferior to Oreos)


10 posted on 01/20/2008 9:23:47 PM PST by Rb ver. 2.0 (Global warming is the new Marxism.)
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To: BurbankKarl

D*mn. Hydrox cookies contained no animal products (not even whey), and were thus always a favorite desert of American Orthodox Christians during fasts.

Oreos have whey in them (as immortalized in the exchange between a bishop of the Russian Synod and one of his monks—feeling faint during some long Lenten Service, probably Great Compline, or the Great Canon of St. Andrew of Crete, the bishop asked the monk to bring him a cookie. The monk fetched an Oreo, evoking the response, “That’s an Oreo. It’s got whey in it. I asked for a cookie not a glass of milk.”).


11 posted on 01/20/2008 9:24:42 PM PST by The_Reader_David (And when they behead your own people in the wars which are to come, then you will know. . .)
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To: Anitius Severinus Boethius

Hydroxs were my favorite too,I tell my children how much better they were than Oreos.There was a plant in Pittsburgh that made them,but it is long closed down.


12 posted on 01/20/2008 9:25:17 PM PST by patriciamary (9)
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To: Rb ver. 2.0
My exact thoughts.

I'm an OREO loyalist.

13 posted on 01/20/2008 9:26:15 PM PST by SIDENET (Hubba Hubba...)
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To: BurbankKarl
Sorry, but as I sit here reading the articles on FR and munching my Oreo's I can't help but think: It's been over 4 YEARS! You are just noticing?

If Kraft discontinued Oreo's, the news would be world wide in days, announced or not.

I'm not knocking the cookie. More is always better, but come on.

14 posted on 01/20/2008 9:26:29 PM PST by kAcknor ("A pistol! Are you expecting trouble sir?" "No miss, were I expecting trouble I'd have a rifle.")
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To: patriciamary

PA probably closed it down under their nanny state laws.


15 posted on 01/20/2008 9:27:05 PM PST by darkangel82 (And the band played on....)
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To: patriciamary

I was an Oreo fan, but having Hydrox die off is like Coke losing Pepsi or McDonalds losing Burger King. Just a shame for the whole market.


16 posted on 01/20/2008 9:27:10 PM PST by Anitius Severinus Boethius
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To: patriciamary

My Mom bought me a tin of holiday cookies made in China.
They tasted sooooo awful I was tempted to get a chemical analysis performed on them. Trying to avoid all Chinese produced foods (except tea) if possible. Also as a kid in the 60’s Mom would buy Hydrox cookies not Oreos.


17 posted on 01/20/2008 9:30:17 PM PST by tflabo (Truth or tyranny)
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To: BurbankKarl

Another item that has disappeared from the grocery stores, Post Toasties. I can’t find them anywhere.


18 posted on 01/20/2008 9:32:23 PM PST by upsdriver (Thank you, Duncan Hunter! ! Like Ronald Reagan, you make me proud to be an American!)
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To: BurbankKarl

Well, ain’t that a kick in the head? I was thinking about looking for some Hydrox the other day, although I seldom buy or eat store cookies.

I think it was some subliminal thing related to those TV commercials for “Hydroxycut,” whatever that is - and what a strange name, too boot. (I think it “cuts” weight, as in, might be a weight-loss product, but not sure.)

Anyway, Hydrox really were much better than Oreos - much, much better.


19 posted on 01/20/2008 9:32:24 PM PST by Rte66
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To: kAcknor

In grade school, we called this kid HYDROX because that is what his parents bought for some after school outing. I guess the connotation was that they were poor or something. Funny how you are brand conscience even in grade school. I kind of feel bad about it now.


20 posted on 01/20/2008 9:33:02 PM PST by BurbankKarl
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