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Hear Voices? It May Be an Ad
Ad Age ^ | December 10, 2007 | Andrew Hampp

Posted on 12/11/2007 10:16:24 PM PST by fishhound

NEW YORK (AdAge.com) -- New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination."

Indeed it isn't. It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it's another story.

Ms. Wilson, a New York-based stylist, said she expected the voice inside her head to be some type of creative project but could see how others might perceive it differently, particularly on a late-night stroll home. "I might be a little freaked out, and I wouldn't necessarily think it's coming from that billboard," she said.

(Excerpt) Read more at adage.com ...


TOPICS: Business/Economy; Culture/Society; US: New York
KEYWORDS: ads; advertising; billboard; invasionofprivacy; thevoiceslikeyou
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To: fishhound

It’s not an invasion of privacy, you’re walking around in public, nothing wrong with making sounds that can be heard by people in public. Making it sound like it comes from inside your head is creepy and annoying, but not invasion of privacy.


41 posted on 12/12/2007 3:20:23 PM PST by discostu (a mountain is something you don't want to %^&* with)
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To: discostu

Your point makes sense.

But I find the idea intrusive.

I think it unsettling that a person be subject to something that he/she may or may not be able to figure out where it comes from.


42 posted on 12/12/2007 3:30:41 PM PST by fishhound
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To: fishhound

There are a lot of sounds that are innately like that, not that they sound like they’re inside your head they just don’t triangulate well with the human ear. Most electronic phone rings, and almost every squeaky cardio machine at the gym I go to (once a week or so I play “is that my machine?” varying my rhythm to see if it synchs). I’d certainly be annoyed with any company that beamed their advertising at me like this and would probably make a point of not patronizing them, it’s just not an invasion.


43 posted on 12/12/2007 3:34:43 PM PST by discostu (a mountain is something you don't want to %^&* with)
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To: neodad

44 posted on 12/12/2007 3:38:54 PM PST by quark
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To: quark

45 posted on 12/12/2007 3:40:56 PM PST by quark
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To: fishhound
"So a customer, for example, looking to buy laundry detergent could suddenly hear the sound of gurgling water and thus feel compelled to buy Tide as a result of the sonic experience."

Not my wife!!


46 posted on 12/12/2007 4:03:32 PM PST by Old Professer (The critic writes with rapier pen, dips it twice, and writes again.)
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To: fishhound
The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium.

Oh, crap! I wasn't too far-fetched with my idea that they would someday be able to beam commercials right under your eyelids, forcing you to watch them. And here they are beaming them right into brain!

47 posted on 12/12/2007 4:18:50 PM PST by my_pointy_head_is_sharp (Evil never sleeps!)
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To: my_pointy_head_is_sharp
Oops. Typo. Let's try that again.

Oh, crap! I wasn't too far-fetched with my idea that they would someday be able to beam commercials right under your eyelids, forcing you to watch them. And here they are beaming them right into your brain!

48 posted on 12/12/2007 4:23:42 PM PST by my_pointy_head_is_sharp (Evil never sleeps!)
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To: fishhound

Damn! And I went and had all my fillings replaced....


49 posted on 12/12/2007 4:40:31 PM PST by Snickersnee (Where are we going? And what's with this handbasket?)
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To: Old Professer

How would youlike to hear ads in the voice of a mother-in-law?

eesh.


50 posted on 12/12/2007 4:48:37 PM PST by fishhound
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To: Snickersnee

lol


51 posted on 12/12/2007 4:48:53 PM PST by fishhound
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To: fishhound
Here's a good application:

A product that allows you to inform the idiot in the car ahead of you that the light has changed, or the idiot behind you that he is driving too close.

If you can combine some sort of laser distance reading system, a "voice of God" translator, and this Holosonic deal, then you could have some fun messing with bad drivers!

52 posted on 12/12/2007 5:12:09 PM PST by who_would_fardels_bear
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To: who_would_fardels_bear

That would make for some interesting cell phone conversations as people get interrupted by “the voice”. lol


53 posted on 12/12/2007 9:12:59 PM PST by fishhound
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To: discostu

Yes, it is an invasion of privacy. The signals being sent out are not audible in themselves, but appear audibly perceived in the cranium.


54 posted on 12/17/2007 12:37:52 AM PST by Cvengr (Every believer is a grenade. Arrogance is the grenade pin. Pull the pin and fragment your life.)
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To: Cvengr

“The signals being sent out are not audible in themselves, but appear audibly perceived in the cranium.”

So this must be a bit different than those “whisper cones” that they have set up in the local children’s museum (which is also pretty cool!!). If it is actualy “in the cranium” could this have a good application for deaf people?


55 posted on 12/17/2007 12:44:36 AM PST by geopyg (Don't wish for peace, pray for Victory. ------ www.gohunter08.com ------)
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To: who_would_fardels_bear; Quix

Mark of the beast ping.

Today, believers through faith in Christ, are indwelt by all three persons of the Godhead. Simply by the language used in Scripture, this makes man in the Church Age, a temple of God.

One aspect of humanity which Satan cannot control is our ability to sin. When we step out of fellowship with God, either by simply thinking separately from Him, or by sinning, we have an opportunity for Him to forgive us those sins via the mechanics of 1stJohn 1:9. That forgiveness, allows God to futher His sanctification process of the believer. That process involves hearing the Word of God, The Holy Spirit making that Word spiritually perceived by faith in the believer’s human spirit, and also involves the development of inward knowledge in the mind as rationalism, and outward knowledge from the heart.

Technology now appears to have reached a point where it may be feasible to construct a communication system, which bypasses audible paths, but may intrude between what has been classically described as the mind and the heart, possibly between soul and spirit.

It appears that resolution of such communications would be dependent upon the proximity of the transmitter and the receiver or possible even to develop a transceiver for each recipient, similar to a cell phone but smaller, like a biochip.

For believers, allow no doubt in this regard. The mark of the beast will be marketed on both legalistic and moral issues. It will likely be marketed as for the general good of the world.

If a manmade device is developed which communicates a counterfeit message, as though it is from God, and it permanently interrupts the mechanisms God had put in place for us to have relationship with Him, through faith in Christ, the prophecies of Revelation regarding the removal of the Comforter, completion of the Church Age, and 2nd Coming all fall into place.


56 posted on 12/17/2007 12:56:53 AM PST by Cvengr (Every believer is a grenade. Arrogance is the grenade pin. Pull the pin and fragment your life.)
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To: who_would_fardels_bear
Here's a good application:

A product that allows you to inform the idiot in the car ahead of you that the light has changed, or the idiot behind you that he is driving too close.

I have something like that already. It's called the Rayovac 3W LED penlight.

I know what you're thinking... but you're wrong. This sucker will light up reflectorized road signs in broad daylight at about 50 yards. Really freaks out the driver. This is NOT what people think of when they think "LED" (not even the "bright" 5mm white LEDs (the type that you see in flashlights and headband lights that have a bunch of LEDs aiming out the front). This is ONE little LED. Very little. (Probably half the size of a "normal" LED -- but MANY times brighter. Probably much brighter than a standard laser pointer. I'm serious, this is eye-busting bright. You'll burn your retina. If you remove the reflector and hold your hand in front of the LED, you will feel heat. The heat will be IN your hand -- the LED remains cold. The heat is from the light, NOT from radiated heat from a hot LED.)

And as to tailgaters... I only used it *once*. Scared myself. Worried about triggering road-rage in some donkey-orifice (the common state of tailgaters). The guy zoomed around us, cut us off, flashed his lights, hit his brakes, hit his gas, I think he even tried to fishtail (at 60MPH, LOL!) before bookin' on down the road.

All I did was casually hold it over my sholder and give him a little dose of it. You CANNOT look at it directly, at least not at close range. Hell, you can't even "look" at it with your eyes closed -- closed tightly! I've tried this on folks who think, "oh, right, and LED flashlight, *yawn*" -- I say close your eyes -- TIGHT. Then I flick it at 'em for a split second. I always get a "WOW!" reaction. (You can also see the bones in your fingers. Close your fingers together, hold it under them, you will see the bones. No need to turn off the room lights either.)

Anyway, you can buy a very effective "idiot in front/idiot in back"-control device for $25 -- but be warned, it may trigger hostility, just as this audio thing may trigger paranoia. People who are driving aggressively do NOT expect to see the Death Ray from Hell come blasting them in the face -- let alone from INSIDE the car they're screwing with.

57 posted on 12/17/2007 1:29:57 AM PST by Don Joe (We've traded the Rule of Law for the Law of Rule.)
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To: fishhound
Invasion of privacy.

What happens when they transmit background noise indistinguishable from the ambient sounds around you, and include subaudible verbal content?

Well, I know what happens (it's been pretty well-documented over the years) -- but what I mean is, what happens to them?

My guess? Nothing. After all, who's going to complain? No one will know that they're doing it, hence, no one will complain.

Moving right along...

What happens when "they" are -- instead of soap-sellers -- politicians? Or government officials?

I will try to be as polite as possible while being as succinct as possible: This is really bad shit, with really bad potential.

I wish I were the first to say it. I know I won't be the last. "Orwell was an optimist."

58 posted on 12/17/2007 1:45:36 AM PST by Don Joe (We've traded the Rule of Law for the Law of Rule.)
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To: Cvengr

That’s not an invasion of privacy, for all the reasons I already listed.


59 posted on 12/17/2007 5:47:52 AM PST by discostu (a mountain is something you don't want to %^&* with)
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To: discostu

It’s an invasion of privacy between man and God.


60 posted on 12/17/2007 5:55:14 AM PST by Cvengr (Every believer is a grenade. Arrogance is the grenade pin. Pull the pin and fragment your life.)
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