Posted on 12/11/2007 8:59:26 AM PST by STARWISE
When Chris Wallace replaced Tony Snow as the host of Fox News Sunday in December 2003, the network appeared to take a more moderate approach to Sunday talk.
Unlike Snow, a former Republican speechwriter, Wallaces broadcasting résumé included nearly three decades at mainstream media staples ABC and NBC.
And Wallace even snagged Howard Dean who hadnt been on the Fox network in five years as his first guest; fellow presidential hopefuls John F. Kerry, Dick Gephardt and John Edwards rounded out the month.
But this election cycle, said Wallace, some Democrats arent playing ball with him or with Fox News.
On a recent Sunday morning, shortly after refereeing a debate between Karl Rove and Democratic Rep. Chris Van Hollen of Maryland, Wallace talked to Politico about the Democrats lack of appearances on Fox News, the liberal bias at competing networks and how Novembers television ratings prove that while his show remains in fourth place nationwide, its on the upswing in Washington.
For Sunday talk shows, thriving in the D.C. ratings although clearly trumped in size by New York provides bragging rights over which show reaches more political insiders.
But more importantly, since the Sunday shows objective is not only to reflect on the past weeks events but to get political leaders to break news and move the conversation forward in the newspapers and the blogosphere on Monday morning, its essential for both leading Republicans and leading Democrats to reach members of D.C.s chattering class.
I think the Democrats are damn fools [for] not coming on Fox News, Wallace said. And my guess is that once you get a nominee, they probably will come on, because they know that we get a lot of voters they are going to need if they are going to win the election.
So far, Wallace has interviewed Sens. Hillary Rodham Clinton, Joe Biden and Chris Dodd and New Mexico Gov. Bill Richardson; both Sen. Barack Obama and former North Carolina Sen. Edwards have declined.
The Edwards campaign confirmed that the candidate declined but did not elaborate further. The Obama campaign did not respond to requests seeking comment.
Aside from his hourlong Sunday show, the Democratic candidates will not participate in any Fox News-sponsored debates, leaving Wallace to moderate three Republican contests over the course of 2007.
Just imagine if the Republicans, under pressure from right-to-life groups, refused to appear on CNN or MSNBC, Wallace said.
I think there would be holy unshirted hell. I think there would be such talk about these people being captives of the extreme right wing and why are they afraid to answer questions. And I think the absence of that is very telling.
At this point, it has become kind of a loyalty test inside the Democratic Party, ... pandering to the far-left-wing, Wallace added. And we live with it.
Despite missing some candidates from the other side of the aisle, Wallace along with the Fox public relations team will happily boast that in the D.C. market, there have been big gains.
Thats been evident in the past month as influential media blogs like FishbowlDC and TVNewser seized upon the November ratings the latter declaring in a headline Washington Likes Wallace.
I think were doing a variety of things to distinguish ourselves from the other shows, and Washington, especially, seems to be noticing the difference, Wallace said.
Indeed, the ratings have improved lately for Wallace in the D.C. market. In November, Fox News Sunday beat both ABCs This Week and CBSs Face the Nation each Sunday, while even once topping NBCs Meet the Press perhaps still recovering from all its 60th-anniversary hoopla.
Representatives for Meet the Press and Face the Nation were contacted but did not comment.
A representative for ABCs Sunday show responded: Season to date, This Week posted increases in both total viewers and the [key demographic], while the competition was down in both categories. Year to date, This Week is the only Sunday discussion program to increase in total viewers while, again, the competition is down.
The representative added that the George Stephanopoulos-hosted show is consistently No. 1 or 2 in eight of the top 10 metered markets and nationally places a strong second behind Meet the Press.
And this past week, according to ratings information provided by NBC and ABC, Fox News Sunday fell to fourth in D.C., ending the winning streak against This Week and Face the Nation.
Nevertheless, Wallaces overall tenure has shown increased competition with the three more established programs in Washington, according to data provided by Nielsen Media Research.
In November 2003, the month before he took over, Fox News Sunday beat This Week and Face the Nation only once in D.C. and never came close to Meet the Press.
But isolating one market can get tricky. Andrew Tyndall, an independent television news analyst, noticed increased attention recently being paid to Wallaces D.C. numbers.
Its sort of funny publicity theyre putting it out, Tyndall said. The way theyre spinning it is that inside the Beltway hes doing well.
You could spin it the other way, he added. How come no ones watching him in the rest of the country?
Looking nationwide, however, Fox News Sunday remains mired in fourth place, just where it was when Wallace arrived.
For the week ended Dec. 2, Meet the Press averaged more than 4 million viewers a 239 percent lead, NBCs press release proclaimed over fourth-place Fox News Sunday, which was just shy of 1.2 million.
This Week and Face the Nation finished stronger, too, with about 2.9 million and 2.85 million viewers, respectively.
Nevertheless, Wallace, with his trademark smirk, remained upbeat while acknowledging that it takes a while to compete with Meet the Press which he briefly moderated in the 1980s and the other shows nationwide.
Changing habits, particularly on something like Sunday morning, which is such a habit for people, is hard, Wallace said.
People are used to getting up and watching the Sunday show theyve watched their whole lives. So you have to get people to change. The only way to do that is by having a more interesting show, breaking more news, by doing things the other shows dont do.
Wallace said the spirited debate between Rove and Van Hollen, chairman of the Democratic Congressional Campaign Committee, was something the other programs are not doing.
I think there was a passion and an excitement and an energy there that you dont get with doing the 14th interview with some senator or presidential candidate, Wallace said.
(It should be noted that Wallace interviewed presidential candidates Mike Huckabee and Sen. John McCain the following week.)
While Wallace admitted that the meat and potatoes of Fox News Sunday will always be politics, a new segment called American Leaders premiered last month, which veers away from the campaign horse race.
When George H.W. Bush appeared in early November to discuss public service, Wallace said that for the first time in the history of the show, we beat everybody in Washington.
Also, Wallace is quick to highlight the shows effect on steering the political conversation, mentioning how Rudy Giuliani aide Anthony Carbonetti called him the previous night to explain what that whole funding mishap was about.
And whether there is some exact science to this or not, Wallace contended that Fox News Sunday has had more mentions in the national newspapers than any other talk show last year, and so far this year.
Last years biggest mention was certainly his interview with Bill Clinton in September 2006, in which the former president accused Wallace of doing a conservative hit job at the request of Fox News brass.
There is a photograph from that much-talked-about Clinton interview on his office wall, alongside two other framed shots Wallace standing next to Russian President Vladimir Putin in one and next to President Bush in the other.
Regarding the Clinton slugfest which became a YouTube staple Wallace said the story was not that he asked why the former president did not do more to get [Osama] bin Laden and Al Qaeda out of business but that none of my competitors in the mainstream media asked him that question.
Being the son of legendary newsman Mike Wallace, and in broadcast news for several decades, the Fox host has definitely been able to observe the mainstream media up close for quite some time.
But on his four-year anniversary this week, Wallace said there is something hes discovered only since joining the Rupert Murdoch-owned network.
I used to laugh and dismiss this talk about how we were that there was a liberal bias in the mainstream media, Wallace said. But I have to say in the four years Ive been at Fox, Ive come to believe that there is a bias.
I used to laugh and dismiss this talk about how we were that there was a liberal bias in the mainstream media, Wallace said. But I have to say in the four years Ive been at Fox, Ive come to believe that there is a bias.
Growing up in the Mike Wallace household, I’m surprised it only took 4 long years for him to see the truth.
What does this say about ABC, hmmmm?
I used to laugh and dismiss this talk about how we were that there was a liberal bias in the mainstream media, Wallace said. But I have to say in the four years Ive been at Fox, Ive come to believe that there is a bias.
Fox is better off for not having that gang of unscrupulous liars on.
Four years to figure it out. He’s not exactly a quick study.
The other networks put on former Democrat politicos, giving them the mantle of “journalist”. “Propagandist” would be much more accurate.
The Wallace’s must be having “interesting” conversations.
I still say the GOP should use this to hammer the Demo nominee next year. They are afraid to take questions from Fox. How are they going to stand up to Putin, Chavez, the terrorists, etc!? It is scary.
The other three networks are also broadcasters while fox is primarily dish or cable.
He can trust us that even with out their evading Fox News, they’re still fools.
I’d love to see Michelle Malkin, Laura Ingraham and/or Ann Coulter question them. Unfortunatly, will never happen!
Don't know about the Democrats, but when we're home, our TV is off 98 percent of the time. Television news has become antiquated, biased and demeaning to White Americans.
I don’t get FOX NEWS on my DISH package. NOT the basic service, but even their mid grade package doesn’t include it.
They sure do have CNN, though.
To an ever increasing segment of the Democratic party, the GOP and conservatives are far scarier than Putin, Chavez, and the terrorists. They sincerely believe that we are more dangerous. There is no reasoning with these people...they are beyond reason and sense. It used to a be a sliver of fringe lunatics, it has avalanched in the last few years to include a remarkable portion of the population
We on the right have known it
since Hitlery's "vast right-wing conspiracy" statement
that was taken up by the MSM with such enthusiasm!
The Sunday show is not on the Fox cable in the morning..It is on the regular Fox network..It is rerun on Fox cable at 5pm central. It is the only show I watch unless I get word on the Sunday thread that one of the big 3 is worth watching(rare)..I cannot bear Tim Russert or Stephie.
Which restates what most of us said here at the FR. FOX hired a liberal and it was a mistake.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.