Posted on 11/28/2007 12:37:27 PM PST by LibWhacker
Comments (27) In a politically correct age, they seem like outrageous anachronisms.
And there is no doubt these adverts - many taken from the first half of the last century - reveal just how much women used to be caricatured as downtrodden housewives or hair-brained office girls.
Now, a new book - You Mean A Woman Can Open It?: The Woman's Place In The Classic Age Of Advertising - brings together images which would surely cause a howl of protest if they were released today.
Scroll down for more...
1961: When you can't wait for your dinner, give her a Kenwood Chef food mixer and let her have some fun preparing your favourite dish
1970: Your wife won't be able to stall the car or grind the gears - and there's even one pedal fewer to confuse her with the Mini Automatic
1952: Is your coffee pressure packed for extra freshness? If hubby can tell you're not making Chase & Sanborn coffee for him, well, you've been warned...
1946: Women are seen as indecisive, trying to squeeze into something too small, worried someone else is wearing the same dress and then taking it back to the shop. Men need only one look at the Pacific label to know it suits you, sir
1953: You don't need a knife, a bottle opener or even your husband to unscrew the cap of this bottle - just a little twist of the Alcoa HyTop Closure, made of pure aluminium, and that ketchup is ready to pour
1930s: You do all the houshold chores - and still look fresher every day, darling. What's your secret? A bowl of Kellogg's PEP vitamin cereal for breakfast, naturally
1921: If you can answer YES to the question, you are obviously using pure mild Palmolive soap that will leave your skin radiant
1953: Husband furious because you've missed the post? The Pitney-Bowes Postage Meter prints the stamp and seals the envelope all in one go.
only if no crackers are around.....one group the movies do pick on besides "whites" are Indians (not the noble savage one)
LUV IT BUMP!
Speaking from adirect and recent experience, believe, you were lucky it was only that!
Commercials on Japanese TV are a blast. Not PC at all.
I’m a guy, but what used to infuriate me was how on TV and in the movies when there would be a fight how the girls would huddle in the corner and wring their hands. It made me embarrassed for the women. At least now the girls fight.
Gunilla Knudsen. I’ll bet she was overexposed after that commercial ran 90 million times. I don’t think I ever saw her again.
My wife would say, “okay, what did you do THIS time?”
“Im a guy, but what used to infuriate me was how on TV and in the movies when there would be a fight how the girls would huddle in the corner and wring their hands. It made me embarrassed for the women. At least now the girls fight”
TV used to be more real
If you think that that the women and girls don’t head for the corners or the exits when the men’s blood runs hot, then you don’t run on the dark side of life.
In hard core bars where the yuppies don’t go, the women do not play at being someone that will go toe to toe with the men.
You’re right. I don’t run on the ‘dark side’.
“Youre right. I dont run on the dark side.”
Not many people do, it is amazing that the hardest, toughest women are found there, and while they may kick ass and scare the other females in society, they mess with the men in their world less than a little suburban housewife will mess with the men in her world.
Thanks to you, I spent 5 hours tonight looking at the Krass brothers ads, going to Local Philadelphia station promos, then going all over the country, from New york to Washington (WTOP was disturbing) to LA, and finally ending up at TV studio logos like Paramount, and Viacom. I don’t know why, but as a kid, and it seems for many people, those station and studio IDs seemed to scare young children. Anyway, here’s some highlights from my YouTube surfing:
THIS ONE IS HILARIOUS!!!
http://www.youtube.com/watch?v=ApiPS6GAy_0&feature=related
http://www.youtube.com/watch?v=krXP_TUZqsk&feature=related
http://www.youtube.com/watch?v=kgGXLAc7F-c&feature=related
I will say this. I knew a little woman once who would get in the face of those so-called ‘dark side’ men all the time. Called it opening a can of feminine whup-ass. She thought she could intimidate men so thoroughly she was perfectly safe. I told her that only works as long as the men want to play along. When men decide to drop the civilized veneer and go with the natural thing, she’s screwed.
But there are plenty of women willing to whack somebody over the head with a barstool if he’s beating up her guy.
btw... I used to find myself on the dark side entirely too frequently, and I finally realized I’m not equipped for that world and I’d get along much better if I just stayed out.
My wife and daughter both work in retail and tell me that there's a lot of truth in that ad, except that cash doesn't crash the party - checks do, because of the slow, tedious way they have to verify them.
Ah, the good old days. :)
“She thought she could intimidate men so thoroughly she was perfectly safe. I told her that only works as long as the men want to play along.”
LOL I have seen that, especially in cowboy bars where two deadly guys will get flustered if a female owner or bar maid starts dressing them down.
Those women know men and how to work a crowd, but I have seen those same women lose that confidence when in a setting where they weren’t so sure of the nature of the group.
Glad to help push you along on a nice little cyber journey... :). I used to drive one of my former bosses apesheet nuts by humming the first line of that Ideal commercial jingle...it would bounce around in his melon for the remainder of the day. :)
Yikes...it is amazing that Willard Scott surpassed that early level of creepiness - who'd have thought it possible. That's one of those clowns that you'd never let near the children...the clown doll from Poltergeist was less scary. Heh.
Five hours of Krass brothers ads has been known to cause dementia. :). Nice little writeup about the owner of the store (guy in commercials) here: http://www.broadcastpioneers.com/krass.html
From the article: "His last wish was to have a plaque inscribed, 'He went in a Krass Brothers suit.' He did!"
Can't remember the commercial though. And it sure looks likea 1970 Goldi Hawn behind the wheel of the Mini.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.