Analysts: CBS In Need Of Core Changes (Dinosaur Media DeathWatch™)

Media Daily News ^ | October 11, 2007 | Diane Mermigas

[abb]

By the end of this decade or shortly thereafter, broadcast television networks as we know them today will cease to exist. After the '08 elections, broadcast network evening newscasts will go dark and their news divisions disbanded.

[abb]

ping

[AU72]

You think CBS maybe do something intelligent, like replace Katie Couric with Brit Hume?

[abb]

You think CBS maybe do something intelligent, like replace Katie Couric with Brit Hume?

They'd rather go out of business before they did such a thing. And they will, too.

[N. Theknow]

CBS = The afternoon newspaper in a digital world.

[mimaw]

NO

[mazda77]

Definately. Just take a page from Unions that are willing to close down an employer rather than keep the people they represent working.

[TenthAmendmentChampion]

Good!

[bert]

I don’t understand the Google factor. How does Google reach people and are the ads effective.

I am unaware of any google ad.

[Badeye]

Yep. Game shows are far more profitable than the evening news broadcasts, which have always been loss leaders.

I’m waiting for the Big Three Networks to ask Congress for a bailout, ala the airlines or auto industry, or savings and loans from the 1980’s.

Wouldn’t that be a hoot?

[abb]

I don’t understand the Google factor. How does Google reach people and are the ads effective. I am unaware of any google ad.

From the reading I've done on advertising publications, it is clear internet advertising is much more 'efficient' than broadcast. Think 'narrowcast' ads targeted to a specific audience on a website vs. 'broadcast' which by definition reaches a broad audience some of which may have no interest whatsoever in the products advertised.

Never forget broadcast televison, newspapers, radio and other communication mediums are businesses that deliver 'eyeballs' (or 'ears') to advertisers. They are not now nor never have been 'news' or 'entertainment' delivery mediums. That's only the hook used to lure viewers and listeners to the advertisers.

[bert]

I think I understand the narrowcast part but how does google get involved.

Does Google insert ads when it gives search results? I guess I don’t understand where google gives the eyeballs.

[abb]

Does Google insert ads when it gives search results?

Perhaps that's how they do it. Maybe they archive your search history and know one's interests and inserts ads accordingly when you go to their website.

[Brad from Tennessee]

Astonishingly, this is true. The New York Times Company, early this year, sold off its nine network-affiliated television stations for about $600,000,000. Though revenues have dipped for these type of operations they have a much brighter future than newspapers. The Times is willing to liquidate all its properties in order to keep the losing flagship paper in New York in operation. Which illustrates how media companies have gone, in the last 35 years, from for-profit information providers to ideological movements.

[Brad from Tennessee]

Astonishingly, this is true. The New York Times Company, early this year, sold off its nine network-affiliated television stations for about $600,000,000. Though revenues have dipped for these type of operations they have a much brighter future than newspapers. The Times is willing to liquidate all its properties in order to keep the losing flagship paper in New York in operation. Which illustrates how media companies have gone, in the last 35 years, from for-profit information providers to ideological movements.

[woofer]

The New York Times Company, early this year, sold off its nine network-affiliated television stations for about $600,000,000.

GE will wait until after the 08 Olympics to decide the fate of NBC. In the article I read, NBC was valued at $40 Bln at this time.

Will be keeping my ears up on this story. Will be interesting how much NBC is worth in October 08.

[Brad from Tennessee]

As early as the 1960’s some prophets in the newspaper industry were predicting that print would be replaced by electronics. I imagine the networks would fragment into smaller units—carried via the internet—of which young entrepreneurs can launch competing startups. Cable has proved that specialized channels, like the ESPNs, can succeed. But whatever happens I believe it will equal more choice and more information and entertainment for the consumer.

[Grampa Dave]

Lets do a little rearranging re your comments along a timeline:

1. “After the ‘08 elections, broadcast network evening newscasts will go dark and their news divisions disbanded.”

2. “By the end of this decade or shortly thereafter, broadcast television networks as we know them today will cease to exist.”

I will add #3: “By the end of this decade most of the liberal mega fishwraps and regional fishwraps will be gone or under hospice care. Also gone or dying will the phoney weekly news mags/Slime/Newsweak.

The 2008 election will be the last election where the MSM will be able to protect libs like Queen Hill when they do criminal acts like the Clintoon have done for decades.

[SWEETSUNNYSOUTH]

“by the end of this decade”

The sooner the better. They are just “cheer-leading” for Hillary anyway. I haven’t seen a decent story on the war or any of the Republicans running for office yet. Of course I don't have the stomach to watch for more than a few seconds at a time because of their constant ranting about the President’s failures or the misguided actions of our military. I hate those bastards because of their completely biased views. You can’t get an objective news report anywhere on TV. Fox is close on some things but spend entirely too much time on tabloid news and miss the very important news that is of real importance to Americans who care about the direction this country is heading. I loathe CBS most of all.

[Doctor Raoul]

CBS needs a journalistic enema, a king size journalistic enema.