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(GEICO)'Cavemen' series gets a new criticism: It's racist
The Miami Herald ^ | July 26, 2007 | GLENN GARVIN

Posted on 07/26/2007 10:19:56 PM PDT by 2ndDivisionVet

The producers of ABC's new sitcom Cavemen, based on a series of popular advertisements for the insurance company Geico, were ready to defend themselves against charges of rampant commercialism. But the charge that their show about put-upon Cro-Magnons in the modern world has racist undertones took them by surprise.

''I actually didn't know we would catch so much hell,'' Cavemen writer Joe Lawson ruefully told a room full of highly critical critics at a gathering of North American television writers here Wednesday. ``That's a pleasant surprise.''

Cavemen, which features shaggy Cro-Magnons trying to make their way through a hostile Homo Sapiens world, won't even air until October but is already drenched in its second wave of controversy.

The first came in May when ABC announced it was converting a handful of 30-second insurance commercials into a half-hour series. The Cavemen producers had to endure a seemingly endless round of cracks like the one on Saturday Night Live's satirical Weekend Update newscast, which announced NBC would counter with a new drama called 1-800-Mattress.

But as the show's pilot episode began circulating in Hollywood, so did a new round of criticism: that Cavemen trafficked in the very racial caricatures it was supposed to be lampooning. By depicting the Cro-Magnons as good dancers, great athletes and grand sexual partners, the show's detractors argued, Cavemen was using black stereotypes for cheap racist laughs. ''We finally get to laugh at all the stereotypes in the world directed at cavemen, without feeling guilty,'' wrote one Hollywood blogger. ABC's decision to reshoot the pilot didn't exactly help.

Wednesday's panel discussion here was the first time Cavemen producers have discussed the show in public, and they said people are reading too much into what they called a ''fish out of water'' story.

''Unfortunately, in our society, if you pick an offensive stereotype of any kind, it's going to bump into some ethnic group,'' said Mike Schiff, one of the executive producers. ``Is the show about race relations? No. Is that a background to the show? Yes, of course.''

Lawson, who wrote the original Geico commercials as well as the pilot, said that if the Cro-Magnons are an allegorical stand-in for anybody, it's not black people but outsiders.

''As human beings, we all have that need to fit in,'' he said. ``It's really a show about acclimation more than anything, and that's something that everybody deals with, doesn't matter if you're a minority or not.''

Not everybody -- in fact, almost nobody -- in the room was buying it, partly because some of the Cavemen story lines the producers offered as evidence the show isn't about race (for instance, one of the cavemen concealing the fact that he's dating a Homo Sapiens woman, for fear his Cro Magnon friends won't like it) sounded like race was exactly what they were about.

The cavemen are ''known for their athletic prowess, their sexual prowess, their dancing,'' complained one critic, to which director Josh Gordon deadpanned: ``They're Jewish.''

So many questions were about hot-button racial topics that the producers actually seemed relieved when anybody circled back to the subject of commercialism. When one critic sarcastically asked if the gecko lizard who stars in another group of Geico commercials would be making a guest appearance on Cavemen, Gordon replied that it ``depends on how ratings are.''

And he was sympathetic to the charge of another critic that Cavemen suffered ''a failure in anthropological verisimilitude'' by making its Cro-Magnons look more like Neanderthals and suggested that the show fire all its technical advisors.

''If we had technical advisors,'' Gordon conceded, ``we would probably fire them.''


TOPICS: Business/Economy; Culture/Society; Extended News; US: California
KEYWORDS: abc; abccavemen; cavemen; geico; hollywood; race; racerelations; races; racial; racism; racist; racists; television; whine
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To: Fresh Wind

Send your complaints to Warren Buffett.


61 posted on 07/27/2007 7:13:10 AM PDT by Ready4Freddy ("Everyone knows there's a difference between Muslims and terrorists. No one knows what it is, tho...)
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To: 2ndDivisionVet
I won’t bother reading the article, but when I first heard about this proposed show (a few months ago), it struck me as a great example of liberal network hypocrisy. They want to do racial jokes, but since they can’t do them about any group other than white people, they create this imaginary ethnic group.

Problem solved!

62 posted on 07/27/2007 7:15:00 AM PDT by wolfinator
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To: 2ndDivisionVet

I always thought the geico cavemen were parodies of thin skinned blacks who walk around with chips on their shoulders just waiting to be offended by something.


63 posted on 07/27/2007 7:15:29 AM PDT by Manic_Episode (Some mornings, it's just not worth chewing through the leather straps...)
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To: tracer
More importantly, can they type?

If they type with both hands is that stereotype?

64 posted on 07/27/2007 7:19:53 AM PDT by N. Theknow (Kennedys: Can't drive, can't fly, can't ski, can't skipper a boat; but they know what's best for us)
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To: B-Chan
Fwiw, I found this on the BBC.

The Voice Recordings

Listen in to the diverse voices of the United Kingdom, Channel Islands and Isle of Man – from Shetland to Penzance. Eavesdrop on Rotarians in Pitlochry and Travellers in Belfast. Drop in on skateboarders in Milton Keynes. Overhear pigeon fanciers in Durham.

The clips are drawn from the Voices recordings – which capture 1,200 people in conversation. Some of the clips are people talking about language – slang, dialect, taboo words, accents. Other clips cover all sorts of subjects and simply offer a flavour of how we talk today.

I haven't had a chance to listen yet. It could be interesting.

65 posted on 07/27/2007 7:23:18 AM PDT by csvset
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To: Rockhound
“Cro-Magnons were the prototypical modern EUROPEANS. I.e. the first white men”

These cavemen look like Neanderthals to me.

Thank you - I thought I was the only one who noticed that. The artist's depictions of Cro-Magnon man I remember from anthropology show people that would pass un-noticed today if they were dressed in modern clothing.

The geico people look like or close to Neanderthals.

66 posted on 07/27/2007 7:23:42 AM PDT by Let's Roll (As usual, following a shooting spree, libs want to take guns away from those who DIDN'T do it.)
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To: B-Chan
Is this obnoxious little boy speaking of the desire for "a chocolate New Orleans"?

Can you imagine how the world would halt if someone wished for a "vanilla city"???


67 posted on 07/27/2007 7:34:46 AM PDT by bannie (The Good Guys cannot win when they're the only ones to play by the rules.)
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To: 2ndDivisionVet

Maybe we should all go around in black face for a day of atonement.


68 posted on 07/27/2007 7:36:20 AM PDT by Old Professer (The critic writes with rapier pen, dips it twice, and writes again.)
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To: 2ndDivisionVet
good dancers, great athletes and grand sexual partners

Can't dance or play sports well, but the 3rd one is where I excel.
Hey, I was a poet and didn't know it.

69 posted on 07/27/2007 7:40:32 AM PDT by Pistolshot (Every woman, who can, should learn to shoot, and carry a gun.)
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To: BurbankKarl

Racial stereotypes? In our society? Oh my. What law can we make to outlaw this episode?

I’ve had alot of patience...but frankly across the whole board, I’m seeing racism out of Korans, Blacks, Latinos, Mexicans, El Salvadorans, Panamanians, Germans, Canadians, Bama-ites, Texans, British, French, Russian, and even the American Indians. So I really don’t buy any argument on stereotypes. I can showly episodes on CNN where racism occurs. I can show racism on the PTL club. I can show racism with advertisements. It doesn’t stop. So whats the use of fighting it?


70 posted on 07/27/2007 7:45:02 AM PDT by pepsionice
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To: Grizzled Bear

I thought the cavemen were meant to be urbane metrosexuals.


71 posted on 07/27/2007 7:45:20 AM PDT by Sloth (The GOP is to DemonRats in politics as Michael Jackson is to Jeffrey Dahmer in babysitting.)
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To: 2ndDivisionVet

The Offense Police have found a new target!


72 posted on 07/27/2007 7:46:50 AM PDT by TChris (The Republican Party is merely the Democrat Party's "away" jersey - Vox Day)
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To: 2ndDivisionVet; All

a cross dating plot line could easily be about two different religions.

This is just a shakedown B$

follow the $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

Sadly I think this is going to be a hit and they want one of their own paid to be a consultant of doing nothing.


73 posted on 07/27/2007 7:51:03 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: All

It seems to track madison avenue’s bash men mentality.

Notice it is “stupid males” who don’t get “geico is easy”.

There are no female cave”persons”.

I sadly expect the series to be a left wing caveman propagandafest. Implying civilized cavemen tilt to the (savage) left.


74 posted on 07/27/2007 8:05:36 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: 2ndDivisionVet

“The cavemen are ‘’known for their athletic prowess, their sexual prowess, their dancing,’’ “

Yeah, but do they have rhythm?


75 posted on 07/27/2007 8:08:39 AM PDT by Rb ver. 2.0 (eHarmony reject)
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To: 2ndDivisionVet

Sounds like somebody got up on the wrong side of the rock this morning.


76 posted on 07/27/2007 8:19:05 AM PDT by NeoCaveman (Dems '08 choices are a Manly woman, a Womanly man, or a Child Senator)
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To: Fawn

I look forward to their show too....


77 posted on 07/27/2007 8:35:45 AM PDT by wardaddy (chicks rule me)
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To: American_Centurion
Oh my GOD! Mentally ill is the ONLY way to describe Libs, seriously.

I think it's more because now that we've established a clear precedent that claims of racism - no matter how specious - can lead directly to payments of large sums of money, everybody wants to get in on the act. ;)

78 posted on 07/27/2007 8:40:08 AM PDT by Mr. Jeeves ("Wise men don't need to debate; men who need to debate are not wise." -- Tao Te Ching)
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To: donna

We’ve obviously never met...


79 posted on 07/27/2007 8:41:29 AM PDT by Pharmboy ([She turned me into a] Newt! in '08)
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To: 2ndDivisionVet
To satisfy everybody casting calls are out for African-American Cro-Magnons, Gay Cro-Magnons, Hispanic Cro-Magnons, a friendly Muslim Cro-Magnons, and not to be spiciest, a Neanderthal.
80 posted on 07/27/2007 8:48:25 AM PDT by AU72
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