Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
LT a class act?? Why, because he says so? If you have to tell people your a clas act, I got new for you - you're NOT. LT came off like a crybaby.
Please refer again to addage below:
And don't tell three-time Super Bowl Winners how to act until you've won a playoff game.
As a Pats fan, I agree 8-)
LOL!!!
Now that's classy!!!
No, but I heard about it! I guess Campbells got "fed up"........
Peyton's commercials are funny. I like the one with Eli at the ESPN offices when they act like typical brothers.
I say celebrate a win, especially an emotional win. It's not like they blew the Colts out, they came about 5 yards from OT that's going to pile up some emotions wanting release. There was some jumping up and down when the Marlins advanced, they didn't do any dancing but baseball really isn't a dancing sport.
DIFFERENT STROKES FOR DIFFERENT FOLKS........lol~~~
He could play for the Bills........feel right at home........
It's not a fallacy at all. There've been plenty of other times when the press and DA went gaga over a case and it turned out they didn't have one. You simply can't say in our world with our lacivious press "no crime, no publicity", the best you can say and be honest is "no wrong place wrong time, no publicity".
Nice of you to slander to the head coach.
Classy, very classy.
And original, very original...
If it wasn't for the Chargers self-destructing, this thread wouldn't exist. The Patriots shouldn't be there. Belichick is an @ssh*le. He started his BS headgame at player introduction. The field announcer called out the patriot team twice and they didn't show until half way through the Charger introductions just to disrupt. Classless steaming pile.
Classic Peyton...
but Tom Brady made his big contract deal soon thereafter, and even though he could've demanded Peyton-scale wages... he didn't. He took far less, to help his team build more pieces. Utterly brilliant, unselfish, and strategically sound... dagnabbit.
I'm not saying Peyton is selfish... I'm an unrepentant capitalist... but Brady's move was smarter in the long run. Although Peyton's cap hit will be "only" $7M next year, and Brady's will be $10M, Peyton's hit balloons to $18M, $20M, and $19M for the 3 years after that, while Brady stays right around $11-12 for each season.
As a result, the Pats will continue to have a high-end defense, and the Colts will have a great O-line (with lower price-tags), which will give them the bigger stats... but the Pats have the Rings.
(HUGE Colts fan here, by the way... but I WILL be buying a beer for the nearest Pats fan on Sunday in the Dome, as an act of courtesy.)
I won't hit LT as no class for this. He was upset, and his protestations were kind of stupid. But all year while the press was worshipping him he diverted all praise to his teammates, specifically calling out his offensive line repeatedly. That's pretty classy in my book, and it happened often enough to out weigh what happened after the game Sunday.
I trust you have never actually met the man....
Class will out, always. And rings don't equal class (except maybe in BeanTown).
Did you actually read the article? It mentioned the Visa commercial and his appearance with other Patriot players....
I love all of Peyton's commercials... but they DO get aired FAR too often.
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