Posted on 11/09/2006 5:37:46 PM PST by Vermonter
No the other one
By Nick Farrell: Thursday 09 November 2006, 08:51
MAKER OF entertainment gear, Apple has decided to dump its 'Mac Guy' advertisements because the character is a 'smug little twit'. According to Radar Online, the advertising campaign was designed to show a PC guy and a Mac Guy talking about the advantages of their different systems. Of course the Mac Guy was supposed to win the argument.
Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.
In fact most of them liked the PC guy, John Hodgman, better, which was not really the point.
The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.
Remember the Schlitz adds that threatened to do bad things to you if you took away their Schlitz? "You want to take my Schlitz? I'm gonna make you a corner stone in a high rise."
Schlitz was the number 2 selling beer in the US when the ad campaign started.
Making fun of your potential customers isn't the brightest way to sell a product.
I wouldn't mind if CDW found another IT guy for their spots.
I am a Mac user and I agree about the pummeling.
"Dude, you're getting a cell."
Actually, they're called (cringe) 'Softies'
Me, too. It was a wonderful machine. When I first loaded "Wings" and its depiction of the Wright Brothers' first flight, it was like a taking a magical trip to the distant future of computer graphics paradise.
If you're in the market for one, there's a vintage tech guy just down the complex from me :-)
(and he has freakin' EVERYTHING! He found and bought a copy of the Smithsonian annual report from 1871 because it had Charles Babbage's obit in it...)
No...we just realize that as a minority, we are responsible for our ability to learn the dominant language.
Kind of like the way we expect immigrants to learn our language.
Funny. I really applauded that move because it seemed like a conservative value to me.
I hate that guy. I pray for a commercial where someone smacks him with something pointy.
Hey ,you guys can squabble all you want about Macs vs. PCs- I'm sticking with my TRS80.
LOL. You need some more TVs to use as monitors? I think we have a couple in the garage!
Just another "smug little twit."
Kinda reminds me of the old Porshe 914. Their owners' eyes would gloss over when reminded that they had a volkswagon engine ...
I have a 1952 9" DuMont I'm using at the moment.
Aw. Shoot.
Oh well. We'll hang on to them just in case. :-D.
Macs are far superior for photography, imo. And my music. Whoa. And the 24 inch makes a great high def tv, including 1080p content. :)
Ya getting a digital converter for that when analog broadcasting ceases?
Sure. I don't want to miss "My Little Margie"!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.