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Apple fires 'smug little twit'
The Inquirer ^ | 11/9/2006 | Nick Farell

Posted on 11/09/2006 5:37:46 PM PST by Vermonter

No the other one

By Nick Farrell: Thursday 09 November 2006, 08:51

MAKER OF entertainment gear, Apple has decided to dump its 'Mac Guy' advertisements because the character is a 'smug little twit'. According to Radar Online, the advertising campaign was designed to show a PC guy and a Mac Guy talking about the advantages of their different systems. Of course the Mac Guy was supposed to win the argument.

Alas while viewing audiences felt that while the Mac Guy may have proved his case, most of them wanted to pummel the smug little twit into a coma and jump on his bleeding body until the cops arrived.

In fact most of them liked the PC guy, John Hodgman, better, which was not really the point.

The Mac Guy was Justin Long, whose agent has confirmed that he is no longer hawking Macs for Apple and was getting on with his memorable film career. When the ads came out, Seth Stevenson, ad critic for Slate, complained that Long was just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.


TOPICS: Business/Economy; Miscellaneous; News/Current Events; Political Humor/Cartoons
KEYWORDS: apple; appleguy; arrogantpuke; mac; macguy; pcguy; twit
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To: Petronski

61 posted on 11/09/2006 6:27:46 PM PST by cyborg (No I don't miss the single life at all.)
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To: Petronski
It has some classics. "Necessary? Is it necessary that I drink my own urine? No. But I do it, because it's sterile and I like the taste."
62 posted on 11/09/2006 6:27:47 PM PST by retrokitten (retrosrants.blogspot.com)
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To: docbnj

hmm. Apple has moved to the Intel chip, USB and now even Windows .... Are they a Yugo pretending to be a Porsche?


63 posted on 11/09/2006 6:27:54 PM PST by UpAllNight
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To: retrokitten
He was alsovin Dodgeball. One of the funniest movies scenes ever is, "If you can dodge a wrench, you can dodge a ball."

I always quote that line when I play with the dog. Mrs. ONC looks at me like I've grown another 'ead.

64 posted on 11/09/2006 6:28:32 PM PST by olde north church
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To: docbnj

"the lower orders have a perfect right to by inferior products if they wish."

We also know how to spell.


65 posted on 11/09/2006 6:28:33 PM PST by toddlintown (Six bullets and Lennon goes down. Yet not one hit Yoko. Discuss.)
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To: cyborg

OMG. That girl completely looks like my friends pothead sister in-law.


66 posted on 11/09/2006 6:28:55 PM PST by retrokitten (retrosrants.blogspot.com)
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To: Vermonter

Those commercials were so accurate.


67 posted on 11/09/2006 6:29:42 PM PST by AmishDude (Libertarians didn't lose it for us. They're losers who work against what they claim to want.)
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To: olde north church

My opinion of her went down a couple of notches after I heard her "President Bush, stop the genocide" voiceover for the Darfur ad.


68 posted on 11/09/2006 6:30:37 PM PST by visualops (artlife.us)
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To: docbnj
"The way I figure it, the lower orders have a perfect right to by inferior products if they wish."

The irony is just too much to bear.

69 posted on 11/09/2006 6:31:13 PM PST by Poser (Willing to fight for oil)
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To: Obie Wan

It was Mac-envy.


70 posted on 11/09/2006 6:31:55 PM PST by Shimmer128 (My beloved is mine and I am his, Song of Sol 2:16)
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To: CedarDave

Burn! lol


71 posted on 11/09/2006 6:32:03 PM PST by visualops (artlife.us)
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To: Let's Roll

In their casting of PC Guy were they shooting for a chubby, dumpy Bill Gates look alike? Cause if they were, they succeeded.


72 posted on 11/09/2006 6:32:44 PM PST by Oratam
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To: Jeff Gordon

I think the guys in the ads were supposed to be younger versions of Gates and Jobs.


73 posted on 11/09/2006 6:33:20 PM PST by Richard Kimball (The most important thing is sincerity. Once you can fake that, everything else is easy.)
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To: mass55th

"I'm a Mac user and I liked the commercials too. I don't believe I'm arrogant about my Mac computers either. But I must say, that I've been a member of FR since '97 and have yet to see a thread from a Mac user asking for tech help over some error message or crashed system."

Stop! I can't take the irony!


74 posted on 11/09/2006 6:33:24 PM PST by Poser (Willing to fight for oil)
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To: docbnj
WinXP Pre-Installed On Macs They complain about Windows but yet they are installing it on Macs...(Just goes to show you that Windows is much more versatile that OS X)
75 posted on 11/09/2006 6:36:24 PM PST by Echo Talon
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To: All

76 posted on 11/09/2006 6:37:25 PM PST by monkapotamus
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To: All

77 posted on 11/09/2006 6:38:28 PM PST by monkapotamus
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To: Proud_USA_Republican

Was this a real ad? I can't believe they would put something like that out. Well, maybe in San Francisco on local TV.


78 posted on 11/09/2006 6:38:59 PM PST by CedarDave ("O Lord make my enemies ridiculous." ~ Voltaire. "Will John Kerry do?" - Lord (courtesy catpuppy))
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To: irv

Not conceited. CONVINCED.


79 posted on 11/09/2006 6:40:15 PM PST by Shimmer128 (My beloved is mine and I am his, Song of Sol 2:16)
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To: docbnj
"But I am not arrogant about this! The way I figure it, the lower orders have a perfect right to by inferior products if they wish."

It's "Buy" Oh high order Lord

80 posted on 11/09/2006 6:40:19 PM PST by muir_redwoods (Free Sirhan Sirhan, after all, the bastard who killed Mary Jo Kopechne is walking around free)
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