Remember the Schlitz adds that threatened to do bad things to you if you took away their Schlitz? "You want to take my Schlitz? I'm gonna make you a corner stone in a high rise."
Schlitz was the number 2 selling beer in the US when the ad campaign started.
Making fun of your potential customers isn't the brightest way to sell a product.
"Making fun of your potential customers isn't the brightest way to sell a product."
to be later known as the 'dixie chics rule' for customer relations.