Posted on 09/14/2006 7:13:10 AM PDT by MindBender26
Couric Furious At CBS Suits. She Claims "They Are Stabbing Me In The Back."
Katie Couric is not a happy camper this morning. The Suits at CBS have sent a strong signal throughout the news department that they have already lost faith in her. Here are the details as reported to me this AM from an old friend at West 57th.
(Here beginnith the First Lesson.)
Promos (short for promotional announcements) are advertisements a station or network runs to promote their own programs. A 30 second televised message advertising Veg-O-Matic is called a spot (short for spot advertisement.) A 30 second message advertising the CBS Evening News is called a promo.
Promos are the lifeblood of an individual high-profile anchors ratings. The commercial time committed to promos is directly linked to increased ratings.
If a station or network has faith in a rising star reporter or anchor, they will run a heavy rotation of promos for that person. Likewise, if the network suits have little faith in the anchor, that personality will receive few promos.
Why not give everyone plenty of promos? Its simple; there are only so many minutes available to run promos and spots during a 24 hour period. Every time a network airs a promo, they abandon the revenue that would have been produced by a commercial run during that same time period.
(Here endith the First Lesson)
Well a new promo schedule has just been circulated at CBS, and Perkys promo time is WAY down. Both the frequency and desirability of time of airing have been cut drastically. This is a clear sign that the Suits have read the tea leaves and are already abandoning Perky.
Some reduction was expected after her first week but a CBS insider described the cuts as drastic and approaching abandonment. In her words, we would give more promo time to a safe Halloween trick-or-treating story than Katie is going to get.
Another horribly negative comment is now accepted as fact at CBS: Sure, some people are going to watch us/her now, but can you imagine anyone having a choice between us and Charlie Gibson on ABC going with us if/when there is another terrorist attack?
Already some other anchors agents are smelling blood in the water. The big guessing game at Black Rock is now, Which power agent is having lunch with which CBS Suit today.
P.S. Rather is working overtime on his new satellite- fed dinky cable show. Editors who have seen first drafts of story treatments say it is WAY over the top, sort of a "Howard Beale on LSD reading Rolling Stone straight to camera, with a Texas accent" concept.
More as available.
The Back Stabbers....Sheesh, now I have that song stuck in my head! !
Can't happen to a nicer broad.
Call me vindictive, call me hateful - but Shadenfreude comes to my mind...even though I haven't watched the "Perk" do her number....I rely on the good people here to keep me updated.
I did steel myself to watch Today - a mission I have not subjected myself to in over ten years. Meredith Viera is a breath of fresh air - not only for her own work but the fact the cast members seem to have let out their tightly buttoned lips and waistbands, with a more relaxed manner.
Such is the way of those great giant corporations called media.
Chew up the staff and forget the audience and sell sell sell.
Well, one supposes she could join the Naked News team.
Aw, c'mon MB26.
Give us the frequency.
So it's a new show. New shows get cancelled all the time. The producers do what they can as best they can, but when the show airs they see how it goes in reality. Decisions are quick. $16 million is a chunk of change, but they deal with bigger dollar numbers every day.
>>She was cute as a bug!<<
She still is, just not the way you meant it the first time.
I have been boycotting Shep Smith since his abysmal Lebanon coverage, and I don't like any of the Fox shout shows.
For all her millions, she surely could have better taste in clothes. When she's dressed by the network wardrobe people, she's fine. But when left to her own devices?! That coat looks like somebody's old rug.
No study necessary. It obviously takes the wrinkles out, leaving much less surface area.
Exactly.
Katie, join Jane Fonda and the other old hags on the radio......let's see how long that lasts.....if The View is still in play, you could join Rosie and Barb!!
Damn! I didn't realize she had only one leg! I guess I only notice the one that seems crossed.
Ask Kenneth.: )
Ask Eschoir
He IS Kenneth
(I'm going waaay back for that one)
If he doesn't know, ask Michael Rivero
:~)
how much for her? 15 million? down the drain.
I never could stand her. Espeically after they started paying her millions! No one on TV is worth that much!
I did as well. They're already triangulating on how to best take financial advantage of the next round of American blood letting. What ghouls these people are!
CBS stands for Couric Bull S---. Brillant. Great job.
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