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China's Prices Undercut U.S. Tire Makers, Causing Plant Closings
Newhouse News ^ | 8/8/2006 | Thomas W. Gerdel

Posted on 08/09/2006 8:54:06 AM PDT by Incorrigible

Derrick Yannayon, assistant lab manager at Standards Testing Laboratories, sets up a tire for the bead unseat test. The lab, headquartered in Massillon, Ohio, tests tires to see if they meet federal standards. (Photo by Gus Chan)
 

China's Prices Undercut U.S. Tire Makers, Causing Plant Closings

BY THOMAS W. GERDEL

[Massillon, OH] -- Rapidly rising imports of tires, especially from China, are increasing pressure on American tire makers to close more plants and cut domestic production.

Passenger-tire imports, which have been steadily increasing every year this decade, topped the 100 million mark in 2005, with Chinese imports up 47 percent from 2004. And while imports have climbed 38 percent since 2000, U.S. tire output has been steadily decreasing year by year.

The trend is expected to continue, given the low cost of tires made in China and tire-making costs in the United States, said Saul Ludwig, an analyst at KeyBanc Capital Markets in Cleveland.

"Imported tires, particularly from China, are much lower cost than imports from any place else," Ludwig said.

Passenger tires imported from China last year had an average cost of $25.23, while a passenger tire from Canada cost $38.67, a tire from South Korea $37.58 and one from Japan $48.29.

Ludwig said that nearly all these imports are going to the replacement tire market, with very few sold to domestic automakers for equipping new cars.

This import trend hovers over contract negotiations between the United Steelworkers union and major domestic tire makers including Goodyear Tire & Rubber Co., Bridgestone-Firestone and B.F. Goodrich, which is part of Michelin of France. Companies want to cut costs, while the union seeks to preserve wages and benefits, and prevent further erosion of production and jobs.

Passenger tire production in the United States has fallen from 223 million tires in 2000 to 176 million in 2005, a drop of 21 percent, Ludwig said. The union is facing another round of plant shutdowns, due partly to the rising imports and a sluggish tire market.

While tire import levels held steady for the first six months of 2006, industry sales of passenger and light-truck tires fell about 7 percent. Industry observers said consumers are postponing replacing tires as they struggle to pay higher gasoline prices.

At the same time, Goodyear and other tire manufacturers have been raising prices to cover the soaring costs of oil and other raw materials.

The 7 percent drop is highly unusual for the North American replacement market. Robert Keegan, chairman and chief executive officer of Goodyear Tire & Rubber Co., said the market has been down by 3 percent or more only in four of the last 50 years. Keegan said consumers are buying fewer tires per store visit and driving fewer miles per vehicle. He also said technicians are noticing less tread depth remaining on tires being removed from cars.

Announced or potential closings include:

Continental Tire will halt production indefinitely at its plant in Charlotte, N.C., ending jobs for most of the 1,000 union workers there. The German company also said it was shutting down the remaining operations at its tire plant in Mayfield, Ky. -- a factory that once employed 2,400.

In June, B.F. Goodrich said it would cut output 30 percent to 40 percent at its Opelika, Ala., plant, which has the capacity to make 8 million tires a year.

Bridgestone-Firestone has said it will close its Oklahoma City tire plant by the end of this year. It said the plant, which employs about 1,200 hourly workers, is not competitive in the global marketplace and is suffering from substantial losses.

The industry is bracing for another potential shutdown as Goodyear follows up on its recently announced plans to reduce its private-label tire business in North America by a third, or by about 8 million tires annually.

Ludwig said he would not be surprised to see additional closings, "one for sure, maybe two," as the production cuts are made.

Private-label tires -- which are made in major tire plants such as Goodyear's but sold under a different name -- appeal to price-oriented consumers, and sellers are using low-cost imports to offer greater value to consumers than if they bought domestically produced tires.

In addition, Cooper Tire & Rubber Co. has shifted manufacture of medium truck tires from its Albany, Ga., plant to China. Cooper, which is the fourth-largest tire producer in North America, soon will start up a plant in China that will be owned by Cooper and Kenda Rubber Industrial Co. of Taiwan. The plant is expected to eventually produce 10 million to 12 million tires a year, all for export to other countries for the first five years it operates.

To keep jobs in this country, the United Steelworkers union is pinning its hopes on the growing consumer demand for larger and more specialty-type tires -- the higher-margin kind used in SUVs and other high-performance vehicles, as well as tires built from specialty materials for added safety, a more comfortable ride, increased vehicle stability, fuel economy and other features that help persuade consumers to pay more money.

"We don't want them to take this high-value work out of the country," said Wayne Ranick, a spokesman for the United Steelworkers.

The union is urging the tire companies to spend more on automated equipment for faster changeover of production, so plants can more efficiently produce a wider range of sizes and premium-priced tires.

When the old United Rubber Workers merged with the United Steelworkers of America a decade ago, the union had more than 98,000 rubber workers, but now it has less than a third of that number -- about 30,000 -- who work in tire and rubber plants in the United States.

With tire factory wages in the United States around $22 an hour, versus 73 cents an hour in China, KeyBanc Capital Markets' Ludwig does not see much chance that the rapid growth of tire imports from China will end soon.

The gap could be narrowed eventually if the pace of industrialization in China forces wages up there or if China raises the value of its currency. In the meantime, imports will continue to be a major challenge for domestic tire plants.

"The gap has to be closed," Ludwig said, "whether their costs go up or our costs go down."

Aug. 8, 2006
(Thomas W. Gerdel is a reporter for The Plain Dealer of Cleveland. He can be contacted at tgerdel@plaind.com.)

Not for commercial use.  For educational and discussion purposes only.


TOPICS: Business/Economy; Editorial; US: Ohio
KEYWORDS: china; freetraitors; globalism; manufacturing; outsourcing; tires; trade
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To: Incorrigible

another industry and its jobs lost to free trade.


41 posted on 08/09/2006 10:01:37 AM PDT by oceanview
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To: Jonathan

Well you had a real good start until you got to the part about Mandarin.


42 posted on 08/09/2006 10:03:09 AM PDT by Concho (IRS--Americas real terrorist organization.)
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To: Publius6961

educate yourself to do what? tech jobs? those are going offshore too.

government jobs are where its at these days. good pay, benefits, no fear of layoffs.


43 posted on 08/09/2006 10:03:27 AM PDT by oceanview
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To: Iscool
...Watched it on Fox News yesterday, along with a few million other people...

I knew protectionists can't read and are bad at math. Now you've shown that you're deaf as well.

Release Date: August 8, 2006

For immediate release

The Federal Open Market Committee decided today to keep its target for the federal funds rate at 5-1/4 percent.

Economic growth has moderated from its quite strong pace earlier this year, partly reflecting a gradual cooling of the housing market and the lagged effects of increases in interest rates and energy prices.

Readings on core inflation have been elevated in recent months, and the high levels of resource utilization and of the prices of energy and other commodities have the potential to sustain inflation pressures. However, inflation pressures seem likely to moderate over time, reflecting contained inflation expectations and the cumulative effects of monetary policy actions and other factors restraining aggregate demand.

Nonetheless, the Committee judges that some inflation risks remain. The extent and timing of any additional firming that may be needed to address these risks will depend on the evolution of the outlook for both inflation and economic growth, as implied by incoming information.

Voting for the FOMC monetary policy action were: Ben S. Bernanke, Chairman; Timothy F. Geithner, Vice Chairman; Susan S. Bies; Jack Guynn; Donald L. Kohn; Randall S. Kroszner; Sandra Pianalto; Kevin M. Warsh; and Janet L. Yellen. Voting against was Jeffrey M. Lacker, who preferred an increase of 25 basis points in the federal funds rate target at this meeting.

Federal Reserve Release

Don't see the word recession in the statement. Haw about you?

44 posted on 08/09/2006 10:03:56 AM PDT by Toddsterpatriot (Why are protectionists so bad at math?)
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To: Jonathan
No unions. Unions suck.
45 posted on 08/09/2006 10:06:47 AM PDT by Ninian Dryhope ("Bush lied, people dyed. Their fingers." The inestimable Mark Steyn)
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To: Incorrigible
I had always heard that importing low end tires was uneconomic since they take up so much room and didn't provide a significant margin. Guess I heard wrong.

If you visit most garden centers, you will be able to purchase bags of ROCKS to make your place look purty> chances are the label will show them to be a product of China.


46 posted on 08/09/2006 10:09:11 AM PDT by pageonetoo (You'll spot their posts soon enough!)
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To: IamConservative

china can send that tire here for les because they use slave labor, maintain an artificial currency peg - yet still get un-tarriffed access to our market.


47 posted on 08/09/2006 10:09:24 AM PDT by oceanview
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To: Mase

Yeah, the trade deficit is awesome. We should increase it and make things even better for Americans. As a matter of fact, let's just move EVERY job overseas where it can be done more cheaply. Then we can all just hang out here and buy cheap stuff with our credit cards!


48 posted on 08/09/2006 10:11:10 AM PDT by mysterio
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Comment #49 Removed by Moderator

Comment #50 Removed by Moderator

To: Concho

I liked it better when the Japanese were going to take over our country.

Japanese is easier to learn than Mandarin.


51 posted on 08/09/2006 10:16:42 AM PDT by Utahrd
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To: oceanview

They have to pay the same tariffs as anyone else (except Mexico, Canada and other countries that we have free trade agreements with).

It depends on what they are sending.

Some items are 0%. Some clothing is above 30%.


52 posted on 08/09/2006 10:18:17 AM PDT by Utahrd
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To: oceanview
. . . yet still get un-tarriffed access to our [tire] market.

Just once, I'd like to see a protectionist admit that he has no idea of what he's talking about. Please refer to Heading 4011:

Harmonized Tariff Schedule of the United States (2006) -- Supplement 1 (Rev. 1)

53 posted on 08/09/2006 10:21:17 AM PDT by 1rudeboy
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To: mysterio
As a matter of fact, let's just move EVERY job overseas where it can be done more cheaply.

There is still much work to be done. We are creating jobs at such a rate, maybe we should give the protectionists a shot . . . they certainly know best how to drive jobs overseas.

54 posted on 08/09/2006 10:23:08 AM PDT by 1rudeboy
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To: Moonman62
I just put of Kumho Ecsta 711's on my Miata. They came with aftermarket wheels in a package, so after all was said and done, I paid about 6 bucks a tire for them.

These are 50 series tires and they're extremely grippy. A little noisy, but that's to be expected. Don't know and don't care about wet/winter performance as it's just a summer pleasure car.

Back a long time ago, I used to only buy Goodyear Eagles at $200+ a tire---I don't think that'll be happening anytime again in the near future!
55 posted on 08/09/2006 10:23:25 AM PDT by motzman (Go-Go Mets!)
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To: 1rudeboy

a 4% tariff on tires. wow, that's really going to hurt them. On a $50 tire, that's $2.


56 posted on 08/09/2006 10:27:50 AM PDT by oceanview
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To: oceanview
Here's some remedial math for you: 4 is not equal to 0.
57 posted on 08/09/2006 10:29:58 AM PDT by 1rudeboy
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To: 1rudeboy

hey, maybe you can lobby to get it reduced in the next GATT agreement.


58 posted on 08/09/2006 10:31:44 AM PDT by oceanview
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To: oceanview

I'll try my best. We cut our rate to zero, and so do they.


59 posted on 08/09/2006 10:32:42 AM PDT by 1rudeboy
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To: 1rudeboy; A. Pole
We won't stop until the middle class swells even more!

Destruction of core U.S. industry =/= rising U.S. middle class.

Rude, You and your side are simply a parasitic faction which is adverse to American citizens and industry...masquerading as champions of the consumer, and your position has no actual value to the country as a whole. You are a danger to our liberty. I like Wikipedia's distillation of the position of James Madison on this problem...

Federalist No. 10 continues the discussion of a question broached in Hamilton's Federalist No. 9. Hamilton had addressed the destructive role of faction in breaking apart a republic. The question Madison answers, then, is how to eliminate the negative effects of faction. He defines a faction as "a number of citizens, whether amounting to a minority or majority of the whole, who are united and actuated by some common impulse of passion, or of interest, adverse to the rights of other citizens, or to the permanent and aggregate interests of the community." He saw direct democracy as a danger to individual rights and advocated a representative democracy (also called a republic), in order to protect individual liberty from majority rule. He says, "A pure democracy can admit no cure for the mischiefs of faction. A common passion or interest will be felt by a majority, and there is nothing to check the inducements to sacrifice the weaker party. Hence it is, that democracies have ever been found incompatible with personal security or the rights of property; and have, in general, been as short in their lives as they have been violent in their deaths."

Like the anti-Federalists who opposed him, Madison was substantially influenced by the work of Montesquieu, though Madison and Montesquieu disagreed on the question addressed in this essay. He also relied heavily on the philosophers of the Scottish Enlightenment, especially David Hume, whose influence is most clear in Madison's discussion of the types of faction.


60 posted on 08/09/2006 10:46:24 AM PDT by Paul Ross (We cannot be for lawful ordinances and for an alien conspiracy at one and the same moment.-Cicero)
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